Filter by author: Bonne Ford

Maintaining long-term participation in citizen science projects is challenging; thus, it is important for project developers to use effective techniques to motivate participants. One approach is to incorporate anthropomorphism (ascribing humanlike qualities to a non-human agent) when designing and deploying technology. In a quasi-experimental study conducted as part of the Citizen-Enabled Aerosol Measurements for Satellites (CEAMS) citizen science project, we investigated the relationship between anthropomorphism and motivation to participate in citizen science. Findings showed partial support for the relationship between anthropomorphism and motivation.