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Jan 31, 2022 Article
The audience experience of science storytelling: impact profiles from a Q methodology study

by Jessica Sickler and Michelle Lentzner

The Story Collider applies the principles of narrative transportation to produce events that use first-person, personal stories about science to activate audience emotion, empathy, and identities. This study sought to systematically explore underlying patterns in the subjective experience of these live shows. This study combined a research framework from the performing arts with Q methodology, a method designed to capture and quantify subjectivity of personal meaning. This revealed four profiles, each representing a distinct way that one can internalize the value of science storytelling. Results highlight an opportunity within programs that operate at the nexus of science communication and the arts.

Volume 21 • Issue 01 • 2022