A workshop on science journalism organised at SISSA of Trieste, Italy a few weeks ago outlined scenarios that should serve as a source for debate among professionals and scholars to grasp how information activities regarding science, medicine and technology will evolve in the next few years. It is a time of great uncertainty, yet a common path to venture through can be made out: the new science journalism should meditate on a different concept of science, an in-depth conceptualisation of different audiences, alternative narrations and its role in the democratisation of knowledge within a knowledge-based society.

The purpose of this commentary is extending and enriching the discussion raised in the “Science Journalism and Power in the 21st Century” workshop, held last month in the context of MAPPE project at SISSA, Trieste. We collected three interviews of authors expert in communication and media on different fields strongly influenced by participatory communication practices: Anabela Carvalho (global warming and climate change), Pieter Maeseele (technological risks) and Denise Silber (‘eHealth’ and ‘Health 2.0’). The interviews therefore analyze three different perspectives of a more general issue: How is the ecosystem of scientific information changing by means of a new concept of ‘public’? Which are the new ways in which citizens produce and manage scientific information? What could be a new role for science journalism? These three interviews aim to delve, from a theoretical point of view, into the sociological framework of an ecosystem of information driven by active public participation in the communicative practices. Emphasis will be put on the way in which scientific knowledge is reconstructed and negotiated in the Web 2.0 arena: democracy in the knowledge society intrinsically depends on a fair outcome of this process. Nevertheless, the crisis of traditional media and journalist’s figure is threatening the democratization of science. In this sense, the social function of journalism is still – and will be – unescapable. The re-distribution of social power by means of Web 2.0 is a key issue, and new sensible communication practices and professionals are needed.

Science journalism usually focuses on achievements presented in scientific papers previously published in specialized journals. In this paper we argue that the Actor-Network Theory (ANT) can help to widen this approach and reduce the dependency on scientific papers, by valuing not only scientists, but also other actors, theirs motivations, interests and conflicts. ANT could also help to reduce the distance between scientists and the audience by exposing uncertainties about the production of science.

Assuming that scientific development and artistic research are genetically similar, this article shows the common need of knowledge of art and science, their dialectical and multidirectional relations and the unstable boundaries between them. The fractal art has assimilated the cognitive and perceptive changes in the realm of non-euclidean geometries and has become a precise instrument of "epistemological observation". Artistic practices materialize and communicate the laws of science, while scientific revolutions are in actual facts metaphorical revolutions.

Science must be open and accessible, and diffusion of knowledge should not be limited by patents and copyrights. After the Open Science Summit held in Berkeley, some notes about sharing scientific data and updating the social contract for science. Against the determinist view on technological and legal solutions, we need an explicit reflection on the relation between science and society. Both academic and industrial science seem unable to fulfill open science needs: new societal configurations are emerging and we should keep asking questions about appropriation, power, privatisation and freedom.

This is an introduction to the essays from the Jcom commentary devoted to the statute and the future of research in science communication. The authors have a long experience in international research in this domain. In the past few years, they have all been committed to the production of collective works which are now the most important references for science communication research programmes in the next few years. What topics should science communication research focus on and why? What is its general purpose? What is its real degree of autonomy from other similar fields of study? In other words, is science communication its 'own' field? These are some of the questions addressed by the in-depth discussion in this Jcom issue, with the awareness that science communication is a young, brittle research field, looking for a shared map, but also one of the most stimulating places of the contemporary academic panorama.

In this paper we analyze the coverage of the pandemic influenza caused by the A (H1N1) virus by the main Brazilian TV news. Jornal Nacional (JN) – which can be roughly translated with National News – reaches an average of 25 million people throughout the country daily. We have observed that the attention cycle given to the new flu by JN lasted approximately five months with significant space given to the disease. Most of the news highlighted the number of illness cases and the health measures to control the infection. Only a small amount of news dealt with issues related to research and scientific development, and included scientists as interviewees or as information sources. We believe that the coverage made by JN may have contributed to the dissemination of what some authors refer to as a "pandemic of panic".

This article is a case study and rhetorical analysis of a specific scientific paper on a computer simulation in astrophysics, an advanced and often highly theoretical science. Findings reveal that rhetorical decisions play as important a role in creating a convincing simulation as does sound evidence. Rhetorical analysis was used to interpret the data gathered in this case study. Rhetorical analysis calls for close reading of primary materials to identify classical rhetorical figures and devices of argumentation and explain how these devices factor in the production of scientific knowledge. This article describes how abduction, dilemma, compensatio, aetiologia, and other tactics of argumentation are necessary in creating the simulation of a supernova. Ultimately, the article argues that rhetorical mechanisms may be responsible for making some simulations better and more sound than others.

Public images of scientific researchers –as reflected in the popular visual culture as well as in the conceptions of the public- combine traditional stereotypic characteristics and ambivalent attitudes towards science and its people. This paper explores central aspects of the public image of the researcher in Greek students’ drawings. The students participated in a drawing competition held in the context of the ‘Researcher’s Night 2007’ realized by three research institutions at different regions of Greece. The students’ drawings reveal that young people hold stereotypic and fairly traditional and outdated views of scientists and scientific activity. Research institutions are faced with the challenge of establishing a sincere and fertile dialogue with society to refute obsolete and deceiving notions and to promote the role of researchers in society.

Museums have a great potential to facilitate the political engagement of citizens, intended not in the sense of taking part to the “party politics”, but as full participation in the systems that define and shape society.