Publications

Taking the International Science in Popular Culture conference as a starting point, this editorial considers audiences for cultural products, considering the size of audiences (from blockbuster films, to intimate science slams), their pre-existing (or lack of pre-existing) interest in the subject and what this might offer the field of science communication.

The largest meeting of science journalists took place this summer in Seoul, Korea. It bore the imprint of a few of the previous ones — as a gathering to build community and encourage beginners —, but also showed some marked changes from when it all started back in 1992, as told by some of the leading actors.

RedPOP celebrates its 25th anniversary and the congress was a great occasion to commemorate it. More than 400 attendees from 23 countries around the world had the opportunity to talk about the relationship between art, science, education, public policy on science appropriation, science journalism, and new ways to reach the public audience. At the same time a Science Theater Festival was held. The Congress in numbers: 5 Magisterial Conferences, 245 simultaneous presentations, 8 Working
Groups, 9 simultaneous Workshops, 22 poster and 6 theater plays. 10 countries from Latin America (90Conversation was essential in this congress and everything was prepared to motivate it. Participants had the opportunity to hear voices from Latin America an outside of it through the international keynote. The challenging issues that were raised in the plenary sessions as well as the opportunity to make heard their voices during the Working Groups and to be able to work in the  Workshops with the keynote speakers, made this a motivational meeting.

This essay seeks to explain what the “science of science communication” is by doing it. Surveying studies of cultural cognition and related dynamics, it demonstrates how the form of disciplined observation, measurement, and inference distinctive of scientific inquiry can be used to test rival hypotheses on the nature of persistent public conflict over societal risks; indeed, it argues that satisfactory insight into this phenomenon can be achieved only by these means, as opposed to the ad hoc story-telling dominant in popular and even some forms of scholarly discourse. Synthesizing the evidence, the essay proposes that conflict over what is known by science arises from the very conditions of individual freedom and cultural pluralism that make liberal democratic societies distinctively congenial to science. This tension, however, is not an “inherent contradiction”; it is a problem to be solved — by the science of science communication understood as a “new political science” for perfecting enlightened self-government.

The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media works in order to achieve advocacy of neglected diseases using sleeping sickness as a case study. 

Communication about technology has long been neglected within the field of science and technology communication. This visual exploratory study focuses on how users can communicate with and about technology in public places through warning signs posted on technological devices.
Three broad categories of messages have been identified: bad design, malfunctioning and disciplining users. By analyzing examples within each category, we suggest that studying these communicative situations can be a key to understanding how users are engaged in continuous, elaborate and sometimes even conflicting framing of technological devices (e.g. with regard to their purpose, appropriate uses, shifting boundaries between functioning/malfunctioning); how such framing, in turn, can be used to readjust/realign social behavior and organizational routines.

The standardisation and selectivity of information were characteristics of science journalism in the printed medium that the digital editions of journals have inherited. This essay explores this fact from the international perspective, with a special focus on the Spanish case.

The representation of self and the nature of our identities often converge through technological forms. This study investigates the promotional techniques of seven companies selling DNA portraits, the objective being to uncover how these images derived from laboratory processes are viewed as valid depictions of the self and scientific knowledge. DNA portraits are revealed as the intertwining of technology and identity through celebrations of the technoself.

Measuring impact may be challenging, but does that mean we should accept a lack of ambition? Researchers in all fields are grappling with the challenge of how to measure impact (in many different contexts, which naturally leads to many different approaches), and so perhaps it is not surprising that the ‘impact culture’ is spreading to public engagement. But is the field rising to the challenge or should we think more broadly about how we demonstrate impact, perhaps freeing individual and smaller projects from the need to measure public impact and allowing them instead to focus on formative development? This editorial explores some of the issues in the field.

Science and activism are terms which are usually seen as quite separate. Yet, they are inextricably linked, even more so as techno scientific progress permeates contemporary society. The five commentaries in this series provide insights for a discussion about how the (apparent) separation between “value laden” activism and “value free” science is in fact very thin, and how science communication can play a key role in ensuring reflexivity and self criticism in science.