A survey we carried out in upper secondary schools showed that the majority of the students consider physics as an important resource, yet as essentially connected to technology in strict terms, and not contributing “culture”, being too difficult a subject. Its appreciation tends to fade as their education progresses through the grades. The search for physics communication methods to increase interest and motivation among students prompted the Department of Physics at the University of Milan to establish the Laboratory of ScienzATeatro (SAT) in 2004. Up to May 2010, SAT staged three shows and one lesson-show having physics as a main theme, for students attending any grades at school. Good indicators of the efficacy of those shows are: the number of repeats (256 of them up to May 2010), the reputation of the theatres in which they were performed, and the results of two surveys on the achievement of the goals, which saw the participation of over 50 classes each.

The purpose of this commentary is extending and enriching the discussion raised in the “Science Journalism and Power in the 21st Century” workshop, held last month in the context of MAPPE project at SISSA, Trieste. We collected three interviews of authors expert in communication and media on different fields strongly influenced by participatory communication practices: Anabela Carvalho (global warming and climate change), Pieter Maeseele (technological risks) and Denise Silber (‘eHealth’ and ‘Health 2.0’). The interviews therefore analyze three different perspectives of a more general issue: How is the ecosystem of scientific information changing by means of a new concept of ‘public’? Which are the new ways in which citizens produce and manage scientific information? What could be a new role for science journalism? These three interviews aim to delve, from a theoretical point of view, into the sociological framework of an ecosystem of information driven by active public participation in the communicative practices. Emphasis will be put on the way in which scientific knowledge is reconstructed and negotiated in the Web 2.0 arena: democracy in the knowledge society intrinsically depends on a fair outcome of this process. Nevertheless, the crisis of traditional media and journalist’s figure is threatening the democratization of science. In this sense, the social function of journalism is still – and will be – unescapable. The re-distribution of social power by means of Web 2.0 is a key issue, and new sensible communication practices and professionals are needed.

Media and communications technologies play a significant role in disaster management procedures in regards to the mobilization of resources in emergency situations. While the dissemination of warning messages relayed via broadcast technologies have had some positive outcomes in terms of reducing casualties in emergency situations in Bangladesh, there remain some specific problems in regards to the manner in which these messages are distributed within this developing nation. These problems are addressed within this paper. Examining the existing cyclonic warning dissemination system and the manner in which warning information is distributed and received, this study addresses citizen responses to mediated warning messages in the vulnerable coastal regions of Bangladesh. The results indicate that attitudes towards mediated warnings held by Bangladeshi citizens in these environs differ depending upon their access to media, type of dwelling and differing levels of literacy. This study also provides recommendations for media professionals and policymakers in regards to disseminating more effective warnings to the inhabitants of Bangladesh's cyclone-prone coastal belt.

A workshop on science journalism organised at SISSA of Trieste, Italy a few weeks ago outlined scenarios that should serve as a source for debate among professionals and scholars to grasp how information activities regarding science, medicine and technology will evolve in the next few years. It is a time of great uncertainty, yet a common path to venture through can be made out: the new science journalism should meditate on a different concept of science, an in-depth conceptualisation of different audiences, alternative narrations and its role in the democratisation of knowledge within a knowledge-based society.

Eduard Kaeser has written an interesting and critical book that is concerned with the connections between science and everyday life. The conception of ‘pop science’ is introduced to characterize developments in science popularisation that are spectacular, superficial and potentially harmful to science-society relationships. The book is of special interest to the science communication community, since it may initiate discussion about the purposes of communicating science, and also about legitimate and illegitimate strategies and means of doing so.

Science journalism usually focuses on achievements presented in scientific papers previously published in specialized journals. In this paper we argue that the Actor-Network Theory (ANT) can help to widen this approach and reduce the dependency on scientific papers, by valuing not only scientists, but also other actors, theirs motivations, interests and conflicts. ANT could also help to reduce the distance between scientists and the audience by exposing uncertainties about the production of science.

Assuming that scientific development and artistic research are genetically similar, this article shows the common need of knowledge of art and science, their dialectical and multidirectional relations and the unstable boundaries between them. The fractal art has assimilated the cognitive and perceptive changes in the realm of non-euclidean geometries and has become a precise instrument of "epistemological observation". Artistic practices materialize and communicate the laws of science, while scientific revolutions are in actual facts metaphorical revolutions.

Science must be open and accessible, and diffusion of knowledge should not be limited by patents and copyrights. After the Open Science Summit held in Berkeley, some notes about sharing scientific data and updating the social contract for science. Against the determinist view on technological and legal solutions, we need an explicit reflection on the relation between science and society. Both academic and industrial science seem unable to fulfill open science needs: new societal configurations are emerging and we should keep asking questions about appropriation, power, privatisation and freedom.

This is an introduction to the essays from the Jcom commentary devoted to the statute and the future of research in science communication. The authors have a long experience in international research in this domain. In the past few years, they have all been committed to the production of collective works which are now the most important references for science communication research programmes in the next few years. What topics should science communication research focus on and why? What is its general purpose? What is its real degree of autonomy from other similar fields of study? In other words, is science communication its 'own' field? These are some of the questions addressed by the in-depth discussion in this Jcom issue, with the awareness that science communication is a young, brittle research field, looking for a shared map, but also one of the most stimulating places of the contemporary academic panorama.

In this paper we analyze the coverage of the pandemic influenza caused by the A (H1N1) virus by the main Brazilian TV news. Jornal Nacional (JN) – which can be roughly translated with National News – reaches an average of 25 million people throughout the country daily. We have observed that the attention cycle given to the new flu by JN lasted approximately five months with significant space given to the disease. Most of the news highlighted the number of illness cases and the health measures to control the infection. Only a small amount of news dealt with issues related to research and scientific development, and included scientists as interviewees or as information sources. We believe that the coverage made by JN may have contributed to the dissemination of what some authors refer to as a "pandemic of panic".