Publications

Jul 20, 2017 Article

Beyond propaganda: science coverage in Soviet Estonian media

Previous studies have concluded that science coverage in Soviet countries was determined by the ideological function of the media. This paper analyses the science coverage in Soviet Estonian publications Rahva Hääl and Horisont in 1960/1967 and 1980 and demonstrates that the popularization of science existed as an independent function of articles. This suggests that the parallel developments in science communication on both sides of the Iron Curtain deserve further study.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Good Nuclear Neighbours: the British electricity industry and the communication of nuclear power to the public, 1950s–1980s

by Thomas Lean , Sally Horrocks

Between the 1950s and the 1980s the British nuclear industry engaged with ordinary people in a wide range of ways. These included articles in the print media, exhibitions and educational resources as well as through open days, developing nature reserves and building relations with the local communities around nuclear sites. This paper draws on recently collected oral history interviews and archival material to consider what was one of the largest and best resourced efforts to communicate science to the British public between the 1950s and the 1980s.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Essay

Public communication of science in Spain: a history yet to be written

by Lourdes López-Pérez , María Dolores Olvera-Lobo

The history of public communication of science in Spain is yet to be written. Few academic studies exist that have tackled this subject. The political and economic history of the country have marked out the evolution of this discipline, which burst into the country at the end of the 20th century with the proliferation of initiatives such as the creation of science museums, the building of the Spanish Science Foundation and the development of a public Scientific Information service. Despite these efforts, the level of scientific culture for Spanish people is one of the lowest in Europe [OECD, 2016].

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Reading dermatology in the Victorian newspaper. The performance of medical vocabulary in The Times correspondence column

by Diana Garrisi

This contribution concerns the role of the Victorian newspaper correspondence column in advancing knowledge of dermatology in relation to corporal punishment. It explores The Times' coverage of an inquest into the death by flogging of a British soldier. I argue that on the one hand, The Times participated in the debate about flogging in the army by bringing forward skin anatomy as an argument against corporal punishment. On the other hand, the paper might have used the publication of letters with medical content as a marketing strategy to maintain its authority and credibility against accusations of sensationalism.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Popularization through press advertisements: mobile telephony in Spain (1994–1999)

by Mireia Fernández-Ardèvol , Jordi Ferran Boleda

This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper — La Vanguardia — between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology — modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Politics of science communication in South Africa

by Hester du Plessis

The research field of science communication is fairly neglected in South Africa. The university system in South Africa, with a few exceptions, pays scant attention to the teaching of science communication, leading to limited academic knowledge of this research field with its rich history and philosophical relations. This paper explores some of the reasons behind this neglect of science communication in South Africa and will argue and demonstrate that, primarily, two political systems can be identified as having had a profound impact on the lesser attention given to this research field; the ‘divide and rule’ system of British colonialism and the Afrikaner National Party ‘apartheid’ system of racial segregation.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Mobile science museums and centres and their history in the public communication of science

by Jessica Norberto Rocha , Martha Marandino

In this paper, we identify some milestones in the construction process for mobile science museums and centres in Brazil. As background for presenting the Brazilian context, we initially address the records found on the earliest travelling museum exhibitions and mobile museums in Europe and North America. We then introduce the role of UNESCO in the promotion and implementation of travelling science exhibitions and museums in several countries. Finally, we document important events in the history of mobile science museum and centres in Brazil and outline three general and inter-related challenges currently faced by them.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

The emergence of modern science communication in Australia

by Toss Gascoigne , Jenni Metcalfe

Modern science communication has emerged over the last 60 years as a field of study, a body of practice and a profession. This period has seen the birth of interactive science centres, the first university courses to teach the theory and practice of science communication, the first university departments conducting research into science communication, and a sharp growth in employment of science communicators by research institutions, universities, museums, science centres and industry. This chapter charts the emergence of modern science communication in Australia, against an international background.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Vaccination communication strategies: What have we learned, and lost, in 200 years?

by Merryn McKinnon , Lindy A. Orthia

This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803–24) and the early twenty-first (2016). It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. We argue that a return to the old ways may be needed to address vaccine hesitancy around the world.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

The emergence of science communication in Aotearoa New Zealand

by Jean Fleming , Jeremy Star

The history of science communication in Aotearoa New Zealand starts with the stories told by the indigenous Māori people and has often been rooted in large, controversial environmental or technological issues. Although science communication in New Zealand began with a culture of wise men informing an uneducated public, by the 1990s it had begun to explore ideas of public outreach and engagement. Driven in part by the country's landscape and unique wildlife, media such as film documentary have risen to take centre stage in public engagement with science. Public radio also features in discussion of scientific issues. New centres for the training of science communicators have emerged and there is governmental and public support for science communication in New Zealand, as demonstrated by the number of awards and funding opportunities offered annually, for those who achieve. However a more critical and strategic approach to science communication in the future is needed if New Zealand wants a more science-literate public, and a more public-literate science community.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

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