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This practice insight focuses on lessons learned while completing a research project designed to compare the relative effectiveness of three communication strategies in rural communities relative to motivating citizens to take action on a public health issue, specifically Type 2 diabetes. Our main arguments are: 1) Engaging citizens in any type of communication related to public health or science action requires first assessing a community's readiness for that action; and 2) Community readiness — rather than communication methodology — is the better predictor of citizens' participation in collective or individual actions on public health and science issues.

Concepts underpinning participatory science communication have much to offer science communication training and capacity building. This paper investigates a capacity building program with 15 science communicators from nine African countries involved in a six-week program in Australia. Data was collected via surveys, observations, informal interactions and ongoing relationships tracking program outcomes. Key features with a participatory nature included: holistic programs giving participants diverse skills and entry points; ensuring participant's freedom, agency, autonomy and self-efficacy; real-world networking as a self-directed participatory process; participant-led design processes to build skills for creating programs; and, embedding training in real-world contexts with deliberately selected publics.

In this “practice insight” we present a series of experiences run by Association Traces, injecting participatory approaches into science engagement activities by valuing the knowledge of the public rather than focusing on their ignorance. Starting from the observation that a sort of hybridization is occurring between cultural activities and public engagement with science on one side, and co-creation and participatory activities on the other, we provide some insight on the features of each approach. Examples are then used to highlight the potential value of this hybridization: as a way of making participatory activity more recognizable and accessible to a wide audience; to ensure that scientists have a professional interest in engaging in the communication activity; to raise a sense of ownership and empowerment in the audience, etc. These examples will eventually show that participation may lead to science communication practices that are socially-inclusive and/or productive for research, and ideally both.

Young children are actors usually excluded from political decisions and also from many science communication projects. Participatory science communication models can help to connect their everyday life with both local policies and science-related content. Using visual methodologies for engagement, we aimed at understanding what preschool children prefer in the city landscape. Results show how young children envision a “better city” and how that construction might defy current scientific knowledge. It further illustrates how science communication can be used to co-produce new knowledge, contributing to the debate about people's needs and perceptions related to science-based options.

This article will take you through the evolution of our approach in presenting and communicating science. For twenty years ‘1, 2, 3, sciences’ has run participatory live workshops for adults. A special tool, the Group Provisory Conclusion or GPC, involving each participant, contributes to the success. Our expectation was to rekindle the public’s interest through participatory methods, supported by the emergence of collective intelligence. It describes our actions to help people reduce their apprehension towards science.

Traditionally, the Royal Institution's Christmas Lectures have always adopted a deficit model for communication, with one or two invited scientists giving lectures to an audience present at the Royal Institution (Ri) and, since 1936, an audience watching the lectures on television at home. As trends in public engagement have tended towards more dialogue or participatory models, the Ri has made efforts to create a programme of events around the lectures: extending the experience outside of the lecture theatre and giving audiences more opportunities to experience live events and participate in discourse. In this paper, we explore data collected as part of an 18 month evaluation of the Christmas Lectures and their associated events. We focus on data collected at events designed to create live and interactive experiences beyond the lectures and evaluate these participatory approaches. The paper shares this learning to enhance the extension of traditional science communication towards science participation.

From ‘Feed the Birds’ to ‘Do Not Feed the Animals’ takes an engaged approach in which science communication is both process and outcome of the research. The project started in the UK in March 2020, coinciding with government-imposed lockdowns in response to the COVID-19 pandemic; since the project’s engagement had been designed around in-person interactions, a rapid and creative rethink was needed. This paper outlines the redesign of the project and describes a hybrid model of on-line and in-person engagement, integrating new skills and technologies which the pandemic catalysed, with well-established in-person practice in science communication. Our research develops good practice for online, participatory science communication, and supports the advancement of engaged research more widely.

Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.

Citizen science opens the scientific knowledge production process to societal actors. In this novel collaboration process, scientists and citizens alike face the challenge of new tasks and functions, eventually resulting in changing roles. Role theory provides a way of conceptualizing the roles that people take in communication and interaction. We use role theory to create a framework that identifies scientists' and citizens' tasks in citizen science projects, main aims of communication, spaces they interact in, and their roles — thus providing a structured way to capture communication and interaction in and about CS for further scientific reflection and practical application.

Accurate news media reporting of scientific research is important as most people receive their health information from the media and inaccuracies in media reporting can have adverse health outcomes. We completed a quantitative and qualitative analysis of a journal article, the corresponding press release and the online news reporting of a scientific study. Four themes were identified in the press release that were directly translated to the news reports that contributed to inaccuracies: sensationalism, misrepresentation, clinical recommendations and subjectivity. The pressures on journalists, scientists and their institutions has led to a mutually beneficial relationship between these actors that can prioritise newsworthiness ahead of scientific integrity to the detriment of public health.