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May 16, 2022 Article

“Cover your mouth and nose”: communication about health protection behaviors by role models in YouTube COVID-19 videos for children

by Jocelyn Steinke , Carolyn A. Lin , Tamia Duncan , Viviana Zambrano

YouTube videos offer a potentially useful vehicle for the communication of science, health, and medical information about COVID-19 to children. Findings from this research showed that primary characters appearing in children's educational YouTube videos about COVID-19 were most often adults, with about an equal number of men and women and few characters from diverse racial and ethnic backgrounds. Primary characters frequently demonstrated and modeled protective health measures. Adult expert characters (medical professionals and scientists) appeared to some extent in these videos. Directive discourse frames appeared most frequently, followed by the informative and persuasive discourse frames when communicating scientific and health information. Changes in the use of informative, directive, and persuasive frames before and after the U.S. Centers for Disease Control (CDC) announced guidelines on how to communicate about COVID-19 with children are explored.

Volume 21Issue 032022

May 09, 2022 Article

Does democratizing access to science imply democratizing science? A case study of non-corporate Spanish-speaking science YouTubers

by David Vasquez-Muriel , Jorge M. Escobar-Ortiz

In recent years, access to science content production has been democratized. New actors can make their discourses reach large audiences through popular platforms with no institutional gatekeeping. However, it remains unclear which conceptions of the science-society relationship underlie science content created by non-corporate individuals. To explore how science communication cultures of boosters and critics inform this kind of science content in Spanish, we conducted a qualitative content analysis of a sample of 50 videos from ten YouTube science channels. Our results suggest that more accessible science communication does not necessarily entail a democratized view of science but may reinforce a traditional perspective.

Volume 21Issue 032022

May 02, 2022 Practice Insight

A standard for public consultation on science communication: the CONCISE project experience

by Carolina Llorente , Gema Revuelta , Malgorzata Dziminska , Izabela Warwas , Aneta Krzewińska , Carolina Moreno-Castro

Citizen consultations are public participation mechanisms designed to inform public policy and promote public dialogue. This article describes a deliberative consultation conducted within the CONCISE project framework. The aim was to gather qualitative knowledge about the means and channels through which European citizens acquire science-related knowledge, and how these influence their opinions and perceptions with respect to four socially relevant topics: vaccines, complementary and alternative medicine, genetically modified organisms, and climate change. In 2019, the CONCISE project carried out five citizen consultations in Poland, Slovakia, Spain, Italy and Portugal to explore the understanding of nearly 500 citizens, enabling the development of a standard for the carrying out of citizen consultations on science communication.

Volume 21Issue 032022

Apr 26, 2022 Article

“Easy to join in your pyjamas”: benefits and barriers of online science engagement at Australia's 2020 National Science Week

by Olivia F. McRae , Ellie Downing , Alice Motion , Chiara O'Reilly , Reyne Pullen

In 2020, National Science Week events shifted online in response to Australian COVID-19 restrictions. Our research captures this rapid pivot from in-person to online science events, exploring experiences through audience and presenter questionnaires, and follow-up interviews. We examine characteristics of audiences for online science events, benefits and barriers of these events, and opportunities for online engagement. Key benefits were ease of attendance, new experiences enabled online, and greater control and flexibility. Lack of social interaction, technology issues, and audience reliability were identified as barriers. Our research suggests online events operate in a different sphere to in-person events and informs the delivery of engaging online experiences.

Volume 21Issue 032022

Apr 20, 2022 Practice Insight

Science communication during COVID-19: when theory meets practice and best practices meet reality

by Christopher D. Wirz , Ashley Cate , Markus Brauer , Dominique Brossard , Lori DiPrete Brown , Kaiping Chen , Pauline Ho , D. Gavin Luter , Haley Madden , Sara Schoenborn , Bret Shaw , Cory Sprinkel , Don Stanley , Gail Sumi

This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.

Volume 21Issue 032022

Apr 11, 2022 Editorial

Welcome message from the new editorial duo

by Michelle Riedlinger , Marina Joubert

In this editorial, we reflect on our new roles as Editor-in-Chief and Deputy Editor of JCOM. We acknowledge the work of previous editors of JCOM, the Editorial Office and the wider JCOM community who have contributed to the success of the journal. We introduce the new Editorial Board and future directions for the journal, and we encourage suggestions from authors, reviewers and readers for taking the journal forward.

Volume 21Issue 032022

Mar 28, 2022 Article

The Christmas Lectures: extending the experience outside the lecture theatre

by Hannah Little , Laura Fogg-Rogers , Ana Margarida Sardo

Traditionally, the Royal Institution's Christmas Lectures have always adopted a deficit model for communication, with one or two invited scientists giving lectures to an audience present at the Royal Institution (Ri) and, since 1936, an audience watching the lectures on television at home. As trends in public engagement have tended towards more dialogue or participatory models, the Ri has made efforts to create a programme of events around the lectures: extending the experience outside of the lecture theatre and giving audiences more opportunities to experience live events and participate in discourse. In this paper, we explore data collected as part of an 18 month evaluation of the Christmas Lectures and their associated events. We focus on data collected at events designed to create live and interactive experiences beyond the lectures and evaluate these participatory approaches. The paper shares this learning to enhance the extension of traditional science communication towards science participation.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Practice Insight

For real-world outcomes you need real-world training: participatory capacity building in science communication

by Graham J. Walker

Concepts underpinning participatory science communication have much to offer science communication training and capacity building. This paper investigates a capacity building program with 15 science communicators from nine African countries involved in a six-week program in Australia. Data was collected via surveys, observations, informal interactions and ongoing relationships tracking program outcomes. Key features with a participatory nature included: holistic programs giving participants diverse skills and entry points; ensuring participant's freedom, agency, autonomy and self-efficacy; real-world networking as a self-directed participatory process; participant-led design processes to build skills for creating programs; and, embedding training in real-world contexts with deliberately selected publics.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Practice Insight

Look before you leap: assessing community readiness for action on science and health policy issues

by Christina Standerfer , Emily Loker , Jason Lochmann

This practice insight focuses on lessons learned while completing a research project designed to compare the relative effectiveness of three communication strategies in rural communities relative to motivating citizens to take action on a public health issue, specifically Type 2 diabetes. Our main arguments are: 1) Engaging citizens in any type of communication related to public health or science action requires first assessing a community's readiness for that action; and 2) Community readiness — rather than communication methodology — is the better predictor of citizens' participation in collective or individual actions on public health and science issues.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Article

Emergence of perceptions of smart agriculture at a community/campus farm: a participatory experience

by Chi-I Lin

This study provides a practice insight into campus/community co-farming as a communication experience connecting civic participants and experts in exploring the potential applications of smart agriculture. The observation focuses on participants' perceptions of smart-agri practices. The objectives of smart-agri practices have been identified to reduce negative environmental impact and meet local challenges; their development corresponds to the civic value-driven experience of promoting sustainable agriculture with low-risk, trackable information. Relatively few studies on smart-agri communication have engaged with the non-expert level. The findings highlight a viable participatory communication form of problem-solving, the public's trust of expertise, and a vision for inclusive socio-economic applications of smart agriculture.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

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