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Oct 21, 2024 Editorial
Engaging with discovery science: expanding the conversation within the science communication community

by Rick Borchelt

Many of us who engage with or communicate about discovery science — sometimes called curiosity-driven research or basic research — have grown increasingly concerned in recent years by the disproportionate attention to applied science, medicine, and technology, seemingly at the expense of basic science. This concern led to the creation of a joint U.S. Department of Energy-Kavli Foundation initiative, the Science Public Engagement Partnership (SciPEP) to catalyze and advance scholarship and practice specifically about communicating discovery science. This special issue is one outcome of that effort. In this issue, readers will find scholarship, practice, and thought leadership that explore the many different communication modes for sharing discovery science employed by scientists, their institutions, and the communicators who work with them. The issue also suggests ways to support basic scientists in identifying and clarifying their goals and audiences depending on what and with whom they are communicating.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Article
Can media inspire public engagement with astronomy? Assessing information modalities and potential mechanisms for inspiration in a basic science context

by Matthew S. VanDyke and Sara K. Yeo

Although many science communicators strive to inspire audiences, scant research has sought to understand how media may evoke inspiration. The present study was a three-condition (modality: text-only, audio-only, and audiovisual) between-subjects experiment examining how media content about the James Webb Space Telescope (JWST) motivated participants’ feeling moved, awe, curiosity, rumination, and their inspiration state. The findings revealed no statistical difference between using text or audio content, but that audiovisual content can hinder rumination if self-transcendent emotions are not induced. Findings revealed that content leading participants to feeling moved and experiencing awe should lead to reflective thought, and ultimately, feelings of inspiration.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Essay
The challenge of identifying behavioral goals for communication in the context of basic science

by John C. Besley, Sara K. Yeo, Todd P. Newman and Anthony Dudo

This essay highlights the unique challenges that basic scientists may face when trying to identify goals for their engagement efforts. We propose that the difference between basic and applied science, at least when it comes to communication, is primarily about the degree to which scientists can identify audience-specific behavioral goals for their communication efforts. To support our thesis, we provide data from recent survey projects that highlight the degree to which applied and basic scientists have different views about behavioral goals for their communications. We ultimately suggest that basic scientists may need additional help choosing goals and that applied scientists may have more opportunities for focused impact whereas the impact of engagement by basic scientists may be more broad-based.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight
Strategic planning and evaluation for effective public engagement

by Xinnan Du, Karen Peterman, John Besley and Allison Black-Maier

Assessing the impact of public engagement with science (PES) programs has been a long-standing challenge due to the lack of explicit, audience-specific goals and a related lack of evaluation against goal-relevant outcomes. In this practice insight, we present the strategic planning and evaluation process for PES at KIPAC, detailing the steps of setting and assessing long-term behavioral goals, short-term objectives, and tactics. We provide examples to demonstrate the implementation of the strategic plan, and make recommendations for practitioners at the individual, program, and institutional levels to strategize, conduct, and sustain their PES efforts with intention.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight
Enhancing public engagement and science communication through participatory astronomy: insights from the Surabaya Astronomy Club's star party model

by Muchammad Toyib, Gebrina Ayu Pramesti and Nuri Herachwati

This practice insight examines the Surabaya Astronomy Club (SAC) and its innovative approach to science communication and public engagement in Indonesia. Through organized star parties and community outreach, SAC leverages astronomy to foster public interest and enhance scientific literacy. The club's activities are deeply influenced by Indonesia's cultural and social context, emphasizing communal participation and integrating scientific phenomena with traditional and religious practices. Despite its successes, SAC faces challenges such as limited resources and the need for more systematic evaluation. Recommendations for improvement include expanding resource acquisition, adopting robust evaluation methodologies, enhancing inclusivity, and maintaining high-quality engagement. By partnering with governmental bodies and community organizations, SAC bridges the gap between scientific knowledge and public policy, demonstrating astronomy's relevance to societal issues and fostering a more informed and engaged public.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight
Communicating the gravitational-wave discoveries of the LIGO-Virgo-KAGRA Collaboration

by Hannah Middleton, Christopher P. L. Berry, Nicolas Arnaud, David Blair, Jacqueline Bondell, Alice Bonino, Nicolas Bonne, Debarati Chatterjee, Sylvain Chaty, Storm Colloms, Lynn Cominsky, Livia Conti, Isabel Cordero-Carrión, Robert Coyne, Zoheyr Doctor, Andreas Freise, Aaron Geller, Anna C. Green, Jen Gupta, Daniel E. Holz, William Katzman, Jyoti Kaur, David Keitel, Joey Shapiro Key, Nutsinee Kijbunchoo, Carl Knox, Coleman Krawczyk, Ryan N. Lang, Shane L. Larson, Susanne Milde, Vincenzo Napolano, Chris North, Sascha Rieger, Giada Rossi, Hisaaki Shinkai, Aurore Simonnet and Andrew Spencer

The LIGO-Virgo-KAGRA (LVK) Collaboration has made breakthrough discoveries in gravitational-wave astronomy, a new field that provides a different means of observing our Universe. Gravitational-wave discoveries are possible thanks to the work of thousands of people from across the globe working together. In this article, we discuss the range of engagement activities used to communicate LVK gravitational-wave discoveries and the stories of the people behind the science, using the activities surrounding the release of the third Gravitational-Wave Transient Catalog as a case study.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight
The Hopes and Fears Lab: enabling dialogue on discovery science

by Richard Milne, Catherine Galloway, Mariam Rashid, Daniela Boraschi, Claudette Burch and Anna Middleton

In this Practice Insight, we consider challenges associated with dialogue-based public engagement with discovery science, related to a focus on application, the need for short-term policy impact, and the lack of conceptual attention to dialogue. We consider potential responses to these through our initial evaluation of The Hopes and Fears Lab engagement project. We suggest the potential value of foregrounding emotional connections with science for both researchers and members of the public, and the need for as much attention to be paid to the preparatory work and settings for dialogue as to the dialogue itself.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 16, 2024 Essay
Unpacking social media `engagement': a practice theory approach to science on social media

by Sarah R. Davies, Rebecca Wells, Fabiana Zollo and Joseph Roche

Social media engagement is typically associated with actions such as sharing, liking, or commenting, and is often measured as such in quantitative analyses. This essay explores what is being captured through these methods by `unpacking' such engagement, arguing for a practice-oriented approach that takes into account the mundane ways in which non-scientists may encounter and use scientific content. We describe practice theory in the context of media production and use, before illustrating the approach with material from comments on Facebook posts produced by science-related sources. In showing the uses of science content in maintaining social bonds or performing particular identities (for instance), we argue that science communication research needs to study the wider contexts of how and why users encounter science online, and that the notion of social media practices can help us to do so.

Volume 23 • Issue 06 • 2024

Oct 09, 2024 Article
How to make sense of generative AI as a science communication researcher? A conceptual framework in the context of critical engagement with scientific information

by Inbal Klein-Avraham, Esther Greussing, Monika Taddicken, Shakked Dabran-Zivan, Evelyn Jonas and Ayelet Baram-Tsabari

A guiding theory for a continuous and cohesive discussion regarding generative artificial intelligence (GenAI) in science communication is still unavailable. Here, we propose a framework for characterizing, evaluating, and comparing AI-based information technologies in the context of critical engagement with scientific information in online environments. Hierarchically constructed, the framework observes technological properties, user experience, content presentation, and the context in which the technology is being used. Understandable and applicable for non-experts in AI systems, the framework affords a holistic yet practical assessment of various AI-based information technologies, providing both a reflection aid and a conceptual baseline for scholarly references.

Volume 23 • Issue 06 • 2024

Oct 07, 2024 Practice Insight
Understanding methodological innovation in participatory research: insights from participatory EU-funded projects

by Ana Barbosa Mendes, Charlotte Bruns, Dana Mahr and Simone Driessen

In this practice insight, we explore the intersection between creativity and sustainability in methodological development within participatory research with all its inherent complexities and tensions. We reflect on the challenges of identifying methodological innovation in participatory methods, emphasizing the gradual and cumulative nature of this process. We highlight the crucial role of reflexivity in methodological development and examine the socio-political, epistemic and institutional contexts that influence participatory research trajectories. By analysing the tension between methodological innovation and conservatism, this practice insight sheds light on the complex dynamics within participatory projects and calls for a nuanced understanding of methodological development.

Volume 23 • Issue 06 • 2024