Volume 24 • Issue 03 • 2025

Articles

Apr 28, 2025 Article
National parks as vehicles for science communication: the science of signs

by Lloyd Davis, Lei Zhu and Wiebke Finkler

Signs used for science interpretation within national parks have been little studied. We analyzed the textual content of 129 signs in 11 US national parks. Science content was high, but readability was low overall and inversely related to the amount of science content. The amount of science varied by subject area and national park, as did the depth of information and its relevance to humans. Colorado’s Great Sand Dunes National Park, however, had signs containing high amounts of science with the highest readability scores, emphasizing the potential benefits for science communication that can come from understanding the science of signs.

Volume 24 • Issue 03 • 2025

May 14, 2025 Article
Science on screen: the representation of science in independent films

by Edite Felgueiras and Teresa Ruão

Cinema has long been a powerful medium for exploring and communicating scientific ideas. From its early days, film has served as both a tool for scientific documentation and a means of engaging the public with scientific concepts. While mainstream films have popularised scientific issues, independent cinema, distinct from Hollywood's commercial focus, offers more innovative and critical portrayals of science. By examining short films from the 2023 Braga Science Film Fest, this study investigates how independent films represent science and scientists. The findings reveal that while these films often depict scientists as adult white men, they challenge traditional stereotypes by avoiding common scientific tropes, like the mad scientist, and instead portray a more diverse range of scientific endeavours and behaviours, contributing to a nuanced understanding of science in society.

Volume 24 • Issue 03 • 2025

May 19, 2025 Article
Communicating scientific uncertainty during the COVID-19 pandemic: A turning point for journalism?

by Andrada Fiscutean and Maria-Magdalena Rosu

The COVID-19 pandemic exposed media professionals to the complex challenge of communicating scientific uncertainty. Using an automated, dictionary-based approach, we examined how different types of publications addressed scientific uncertainty at both the onset and the declared end of the pandemic. In the early stages of this health crisis, both general interest and science-focused media showed increased scientific uncertainty scores, with specialised outlets using scientific uncertainty markers more frequently. When the pandemic was declared over, science-focused publications maintained high scientific uncertainty levels across all stories, while general interest media reverted to pre-COVID-19 levels. The findings provide insights for journalists and science communicators.

Volume 24 • Issue 03 • 2025

Jun 11, 2025 Article
Disease, denomination and de-stigmatisation: A content analysis of SARS-CoV-2 variant naming and re-naming in Australian news media

by Lucy Campbell and Rod Lamberts

In May 2021, the World Health Organization announced a new naming system for SARS-CoV-2 variants intended to replace potentially stigmatising names referencing geographic locations. A quantitative content analysis was conducted to identify the names and frames present in Australian news media coverage before and after the new names were announced. Results demonstrate uptake of the new names but also indicate the potential for intended outcomes of de-stigmatisation to be compromised, particularly by persistent negative framing. These findings indicate that future health communication efforts might be strengthened by integrating disease naming considerations into ongoing public health preparedness efforts and support ongoing scholarly inquiry into naming and framing in news media communication.

Volume 24 • Issue 03 • 2025

Jun 04, 2025 Article
How hunger drives conversations on agricultural technologies: an analysis of the rhetoric of pro-GMO advocates on selected Ghanaian media platforms

by Joseph Opoku Gakpo, Dennis Baffour-Awuah and Diana Maame Agyeiwaa Agyei

Movements opposing genetically modified organisms (GMOs) remain one of the most impactful protest movements in recent times, successfully suppressing the widespread global acceptance of GMOs through strategically crafted anti-GMO rhetoric. Yet, inadequate research has focused on the arguments used by GMO-promoting advocates. In this media content analysis study, inspired by the Neo-Aristotelian Method of Rhetorical Criticism (NAMRC), we analyze news articles about GMO technologies gathered from the most-read news portals in Ghana. We identify the rhetorical strategies used by GMO-promoting institutions that are reported in media interactions when the legitimacy of these technologies is questioned. We found that pro-GMO rhetoric focuses on themes of problem-solving technology, defensive advocacy, hope for the future, and scientific evidence to persuade publics. In the media coverage we analyzed, pro-GMO advocates defended both the safety of the technology and the legitimacy of scientific research and agricultural innovation. To ensure that advocacy for genetically modified crops is both responsible and credible, advocates of GMO technologies must strike a balance between conveying enthusiasm for these technologies and exercising caution about their limitations.

Volume 24 • Issue 03 • 2025

Jun 17, 2025 Article
Examining science capital of adult audience members at public science events

by Jefferson Ross Ramsey

Visitors to public science events (PSEs) often report gains in scientific knowledge, improved attitudes toward science, and a greater awareness of science in everyday life (Jensen & Buckley, 2012; Adhikari et al., 2019; Boyette & Ramsey, 2019). However, these visitors disproportionately come from white, well-educated backgrounds (Bultitude, 2014; Kennedy et al., 2018; Adhikari et al., 2019; Nielsen et al., 2019). This paper utilizes a science capital framework to analyze the differential patterns of participation among PSE audiences. Quantitative analysis approaches are used to explore the kinds of science capital that visitors bring to PSEs, how the science capital of audiences differs between events, and how science capital might predict future participation in PSEs. Results reveal that PSE visitors typically have high pre-existing levels of science capital and that those with high levels of science capital are more likely to express interest in attending future PSEs. Directions for future research and practice are discussed.

Volume 24 • Issue 03 • 2025

Jun 30, 2025 Article
Trash headlines: Media portrayal of risks, response measures, and partisan differences in news coverage of space junk

by Patrice Ann Kohl, Bridget Rubenking and Brendan Byrne

As a recently emergent issue, public familiarity with orbital debris is likely low, and therefore especially susceptible to the influence of news media representations. To better understand media representations of orbital debris issues, a content analysis of all orbital debris news articles (N = 207) across four major U.S. media outlets (2011 – 2022) was conducted. It examines portrayals of risks associated with orbital debris, response measures, and terminology choices. Despite evidence that risks to satellite services are most consequential to everyday civilians, this risk was not a leading theme in any article. Instead, risks associated with falling debris to Earth was the most frequent leading theme across all news outlets. We also found differences across partisan outlets, including greater attention to space sustainability/safety risks and mitigation in a liberal outlet compared with a conservative outlet. Linguistically, the more colloquial “space junk” was more prominent than the more jargon-y “orbital debris.”

Volume 24 • Issue 03 • 2025

Practice Insights

May 07, 2025 Practice Insight
Framing Food Waste: development and evaluation of a science communication format at the workplace

by Stefanie Nigg, Rebecca Kandut, Julia Serong, Monica Déchène, Kateřina Veselá and Carmen Klinger

The mitigation of the climate crisis demands effective communication strategies. Transforming food systems plays a key role in climate protection, not only by changing eating habits, but also by preventing food waste. While workplaces are commonly used for health promotion activities, they are a rare setting for science communication. This practice insight targets individual food waste reduction through a workshop at the workplace, including a lunch from rescued food, documentary screening, discussion, and expert presentation. It aimed to enhance participants’ self-efficacy and intention to reduce food waste. The effectiveness of the screening was tested experimentally by evaluating the effects of positive and negative framing. Exposure to negative framing was associated with higher intensity in negative affect, whereas positive framing appeared to be associated with higher self-efficacy. Furthermore, this practice insight provides strategies to foster science communication in workplaces.

Volume 24 • Issue 03 • 2025

May 13, 2025 Practice Insight
Decide your Print, a workshop to foster systemic thinking about sustainability issues

by Monia Torre, Lucio Pisacane, Serena Tagliacozzo and Cloe Mirenda

The workshop “Decide your Print” engages high school students outside of classroom settings, with sustainability challenges, focusing on fast fashion’s socio-technical systems. Using collaborative decision-making and systemic analysis, the activity fosters understanding of sustainability’s interrelated dimensions — socio-ecological, technological, political, economic. Combining dialogue, evidence-based education and participatory approaches, it promotes critical thinking and actionable solutions. Conducted at the 2023 Genoa Science Festival in Italy, the workshop aimed to empower participants to propose multi-level strategies, showcasing the potential of informal education to address sustainability through interdisciplinary learning and systemic reasoning.

 

Volume 24 • Issue 03 • 2025

May 26, 2025 Practice Insight
Survey-based analysis of a science of science communication scientific interest group: member feedback and perspectives on science communication

by Anna Hilliard, Nicola Sugden, Kristin Bass and Chris Gunter

Coordinated attempts to promote systematic approaches to the design and evaluation of science communication efforts have generally lagged behind the proliferation and diversification of those efforts. To address this, we founded the US National Institutes of Health (NIH) Science of Science Communication Scientific Interest Group (SciOSciComm-SIG) and undertook a mixed-methods survey-based analysis of the group one year after its founding. Respondents indicated ongoing interest and some participation in public-facing science communication while identifying specific barriers, and praised the role of the SIG in expanding access to information about evidence-based practices.

Volume 24 • Issue 03 • 2025

Jun 09, 2025 Practice Insight
Micro-patronage for research communication: the Lingthusiasm podcast as a case study of a sustainable funding model

by Lauren Gawne and Jonathan O'Donnell

Micro-patronage provides a new model of funding for research communication. This article uses the Lingthusiasm podcast as a case study to describe how micro-patronage can work and some of the benefits and challenges involved. The authors draw on their own experience of micro-patronage to demonstrate how to create sustainable projects. They also discuss how it sits alongside university funding structures, while also providing a measure of independence from those structures.

Volume 24 • Issue 03 • 2025

Jun 25, 2025 Practice Insight
Reevaluating broadcast television news and current affairs programs for communicating scientific knowledge in everyday natural settings in Japan

by Taichi Masu and Yasuhito Abe

This practice insight explores the potential of broadcast television news and current affairs programs for science communication in everyday viewing environments. Using the Japanese news program Shins¯o H¯od¯o Bankisha! as a case study, we assessed its impact on public knowledge of “blue carbon”, a relatively new scientific topic. The program aired on May 28, 2023, reaching an estimated 2.76 million viewers in the Kanto region. A survey revealed that viewers exposed to “blue carbon” through the broadcast showed significant knowledge gains compared to non-viewers, regardless of their interest in science. This included individuals with low scientific interest, a group often excluded by traditional science communication methods. Despite the rise in popularity of digital media formats, broadcast television news and current affairs programs showed their unique ability to disseminate scientific knowledge to diverse audiences, even in today’s multitasking environments. These findings highlight the enduring relevance of television in science communication and its potential to complement digital platforms for broader public engagement.

Volume 24 • Issue 03 • 2025

Review Articles

May 05, 2025 Review Article
Evaluating video-based science communications practices: a systematic review

by Mauricio Montes, Jon Wargo, S Mo Jones-Jang, Sarah Quan, Betty Lai and Alexa Riobueno-Naylor

Despite the rising popularity of video-based platforms, systematic guidelines for developing effective video-based science communication remain scarce. Training scientists in these skills is vital for combating misinformation and engaging audiences. This study reviewed evidence-based strategies for communicating science via video-based social media platforms, identifying 28 articles that included original video-based data and were published in the past decade. Articles were identified through library database searches, journal archives, and publication lists from relevant researchers. Predominantly focusing on YouTube (42.9%) and TikTok (28.6%), qualitative findings revealed best practices related to narrative structure, emotion and connection, video features, professionalism and quality, and social media strategies. Highlighting actionable strategies, this research provides valuable insights for scientists navigating the dynamic landscape of video-based science communication.

Volume 24 • Issue 03 • 2025

Book Reviews

Jun 23, 2025 Book Review
Book Review: Science and the Public

by Laida Arbizu Aguirre

Science and the Public by Angela Potochnik provides a thoughtful examination of the evolving relationship between science and society. By focusing on the ethical obligations of science, the author challenges conventional views by depicting science as a socially constructed entity with responsibilities to the public. The text explores topics such as public trust, the importance of inclusive research approaches, and the need for participatory scientific initiatives. Combining philosophical, ethical, and science communication viewpoints, the work advocates for institutional reforms aimed at making science more beneficial to diverse communities and better equipped to address pressing societal issues.

Volume 24 • Issue 03 • 2025

Archive