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Jun 16, 2020 Commentary
Lessons from Laos: selecting appropriate communication media for context

by Wesley Ward

Current agricultural research depends on complex contexts that can impose major barriers for communication within geographically dispersed research teams. Such barriers are multiplied where team members originate from and operate in contrasting cultures and economic circumstances. A case study based in the Lao People's Democratic Republic (PDR) showed how to identify such barriers between Lao and Australian scientists using transcripts of 30 interviews with these groups. These were analysed using grounded theory analysis to identify these barriers which were operationalised to construct an assessment tool — I-CHET. This tool was subsequently applied to nine online communication technologies used by the interviewees to identify the technology that displayed the fewest problems regarding these barriers — email, and those with the most problems — websites and Skype. The study highlighted the complexity of communication barriers for international research teams, beyond economic and online infrastructural constraints, to include individual and cultural differences as well as language. By addressing these differences, project managers and funding agencies can maximise the benefits from research completed by international teams that provide vital agricultural knowledge and methodologies for many developing countries worldwide.

Volume 19 • Issue 03 • 2020

Jun 16, 2020 Commentary
Health vs. hedonism: public communication of nutrition science

by Catherine Lockley

Do differences in narrative approach; hedonic language vs. scientific language, influence public perception and opinion of Nutrition and food consumption? Our study investigated this question using qualitative research via Focus Group (FG). The stimulus films and subsequent meals exemplified hedonic language and biomedical language respectively. The FG was chosen to elucidate alternative narrative tools for further research and public health communication. Five sessions were held over 4 weeks with 8–10 non-repeating participants at each session. Film clips were viewed in a dining room environment and food served in buffet style after viewing. 47 people participated in the focus groups (15 males, and 32 females [ages 18–78]). Recruitment was by social media, local news outlets, word of mouth, and printed material and followed up via email. Study eligibility included self-identifying as primary food provider/cook, being over eighteen years old, and providing informed consent. Qualitative content analysis and grounded theory was used for coding and analysis. Interpretive reading of the transcript identified manifest and latent content before a coding frame was arrived at based on the frequency of relevant categories. Cross-coding was undertaken and patterns identified according to our primary research question. Communication disparities suggested by previous research were confirmed in our findings with participants emphasizing that the personal impact of hedonic and psychosocial narrative on their personal food experience held greater weight than the ‘health’ narrative alone. We conclude that scientific nutrition communication paradigms are less effective than emotional narrative that engages passion, memory and deep feeling. The findings support a move towards nutrition communication strategies that incorporate wider human emotional experience through gastronomic narratives.

Volume 19 • Issue 03 • 2020

Sep 30, 2019 Commentary
What role can Athena SWAN play in gender equality and science communication?

by Clare Wilkinson

This essay discusses how gender-focused culture change initiatives developed for science (like Athena SWAN) might offer models for science communication. Such initiatives can seek to mobilise change amongst university departments and practices, but there are also potential pitfalls in such approaches. Using experiences in a department at UWE Bristol as a basis, the article will consider whether such schemes in science offer potential for science communication to reflect on its own gender imbalances.

Volume 18 • Issue 04 • 2019

Sep 30, 2019 Commentary
Feminist standpoint theory and science communication

by Megan Halpern

This commentary introduces feminist standpoint theory and discusses its potential value in science communication. It offers two ways in which feminist standpoints can help in both research and practice. First, science communicators should aim to understand the perspective from which they understand and share scientific knowledge. Second, practitioners and researchers alike should seek insights from marginalized groups to help inform the ways the dominant view of science reflects hegemonic social and cultural norms.

Volume 18 • Issue 04 • 2019

Sep 30, 2019 Commentary
Questioning the feminization in science communication

by Tania Pérez-Bustos

This comment discusses feminization of science communication as a process that is related to the professionalization of the field, but also with the subordination of its practices to certain ideas of science that have described as androcentric. It argues that science communication can play an important role in questioning this subordination and contributing to democratizing science bringing gender diversity into it. For this, the comment presents the case of a Colombian transgender scientist whose public presence in media has being important to destabilize scientific subjectivities in the country and also has opened the possibility to think of science from a care-ful perspective.

Volume 18 • Issue 04 • 2019

Sep 30, 2019 Commentary
Technoscience in the era of #MeToo and the science march

by Stephanie Steinhardt

Feminist technoscience theory offers perspectives for science communication that both question common narratives and suggests new narratives. These perspectives emphasize issues of ethics and care often missing from science communication. They focus on questions of what is marginalized or left out of stories about science — and encourage us to make those absences visible.

Volume 18 • Issue 04 • 2019

Sep 30, 2019 Commentary
Catch 22 — improving visibility of women in science and engineering for both recruitment and retention

by Laura Fogg-Rogers and Laura Hobbs

There is a significant under-representation of women in STEM which is damaging societal progress for democratic, utilitarian, and equity reasons. However, changing stereotypes in STEM requires a solution denied by the problem — more visible female role models. Science communicators are critical to curate the conditions to bypass this Catch 22. We propose that enhancing self-efficacy for female scientists and engineers to mentor others will generate more supportive workplaces. Similarly, enhancing self-efficacy for public engagement improves the visibility of diverse female role models for young girls. These social connections will ultimately improve the science capital of girls and other minorities in STEM.

Volume 18 • Issue 04 • 2019

Sep 30, 2019 Commentary
The seeming paradox of the need for a feminist agenda for science communication and the notion of science communication as a ‘ghetto’ of women's over-representation: perspectives, interrogations and nuances from the global south

by Elizabeth Rasekoala

The challenge to the science communication field put forward by Bruce Lewenstein, of the sector becoming a ‘ghetto’ of women's over-representation (see the commentary by Lewenstein in this issue), is a very timely wake-up call. This Commentary however, elaborates and frames the pivotal and constructivist premises on which this phenomenon should be interrogated and understood on many levels. It is critical that we undertake a deeper introspection, beyond just simplistic head counts of the number of women and men in the field, if we are to make sense of the seeming paradoxes that pervade the field, across the intersectionalities of gender, race, social class and other paradigms of inequality. This Commentary also highlights with qualitative and quantitative data how the interrogation of these developments in the field should bring on board inclusive global and diverse regional perspectives, critiques, good practices and nuances, to fully inform our shared understandings, and engender transformation in the field.

Volume 18 • Issue 04 • 2019

Dec 17, 2018 Commentary
Indigenous Australian artists and astrophysicists come together to communicate science and culture via art

by Steven Tingay

During the International Year of Astronomy in 2009, we initiated a collaboration between astrophysicists in Western Australia working toward building the largest telescope on Earth, the Square Kilometre Array (SKA), and Indigenous artists living in the region where the SKA is to be built. We came together to explore deep traditions in Indigenous culture, including perspectives of the night sky, and the modern astrophysical understanding of the Universe. Over the course of the year, we travelled as a group and camped at the SKA site, we sat under the stars and shared stories about the constellations, and we talked about the telescopes we wanted to build and how they could sit on the Indigenous traditional country. We found lots of interesting points of connection in our discussions and both artists and astronomers found inspiration. The artists then produced <150 original works of art, curated as an exhibition called “Ilgarijiri — Things belonging to the Sky” in the language of the Wadjarri Yamatji people. This was exhibited in Geraldton, Perth, Canberra, South Africa, Brussels, the U.S.A., and Germany over the course of the next few years. In 2015, the concept went further, connecting with Indigenous artists from South Africa, resulting in the “Shared Sky” exhibition, which now tours the ten SKA member countries. The exhibitions communicate astrophysics and traditional Indigenous stories, as well as carry to the world Indigenous culture and art forms. The process behind the collaboration is an example of the Reconciliation process in Australia, successful through thoughtful and respectful engagements, built around common human experiences and points of contact (the night sky). This Commentary briefly describes the collaboration, its outcomes, and future work.

Volume 17 • Issue 04 • 2018