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Social media is restructuring the dynamics of science communication processes inside and outside the scientific world. As concerns science communication addressed to the general public, we are witnessing the advent of communication practices that are more similar to public relations than to the traditional processes of the Public Understanding of Science. By analysing the digital communication strategies implemented for the anti-vaccination documentary Vaxxed, the paper illustrates these new communication dynamics, that are both social and computational.

Arthur Dent's reluctant hitchhike through the Milky Way would not have been possible without the babelfish, which was nourished by his brain waves and in return decoded foreign languages for him. In much the same way, public intellectuals serve as science and technology academia's babelfish for the non-STEM savvy. While STEM academics continue to push back the frontiers of knowledge, public intellectuals equip the community with the knowledge we need to make big decisions, both for our own individual lives and for our society.

In an information free-for-all why should scientists bother to add their voice? In this commentary piece I argue there is an increasingly important role for scientists amongst the growing ranks of public intellectuals and the many who style themselves as such. First, we must become the sifters and sorters. We need to be willing to use our research and analytical skills to identify what is valuable amongst all the noise, and, if necessary, to volubly reject what is not. And, second, we need to create and defend the space everyone needs for deep thought and consideration. We need to influence ongoing debates by seeking to push them towards evidence-based arguments and areas of scientific consensus. To sift out the deliberately distracting stories and to counter fake news.

This article provides a starting position and scene-setter for an invited commentary series on science communication and public intellectualism. It begins by briefly considering what intellectualism and public intellectualism are, before discussing their relationship with science communication, especially in academia. It ends with a call to science communication academics and practitioners to either become more active in challenging the status quo, or to help support those who wish to by engendering a professional environment that encourages risk-taking and speaking-out in public about critical social issues.

This commentary is both a case study of the evolution of one public intellectual, and an analysis of how he has broadened his voice beyond the standard academic bubble. His story gives a perspective on the question of, “How do public intellectuals get their start?” They almost certainly begin as “mere” intellectuals — the public part comes later. But how? How does a studious academic go from following the media to being part of the media?

While science communication has become increasingly professionalised, philosophers have been far less active in, and reflective about, how we talk to the public. In thinking about the relationship between the ‘public intellectual’ and science communication, however,  philosophy has some important contributions to make, despite the differences of content and disciplinary approach. What, then, can both these professions learn from each other about how to engage with the public - and the risks that this might involve?

The academic interest in 'science and technology communication' has evolved from different societal domains and fields of application, giving rise to different scholarly traditions. This contribution introduces current issues and agendas in a field that has its origin at the interface of (agricultural) innovation studies, rural development sociology and the communication sciences. The paper starts with a brief sketch of the history of the field. When compared to earlier approaches, current thinking about 'communication, innovation and development' pays greater attention to limitations in the potential of orchestrating change and innovation in pre-planned directions, and to political and institutional dimensions of both communication and innovation. In relation to this, new lines of questioning are discussed. The article ends with a reflection on the usefulness of the thinking from different historical periods today. It is argued that approaches to science and technology communication need to be matched with the level of complexity of the issue at hand.

In today's society a variety of challenges need attention because they are considered to affect our well-being. Many of these challenges can be addressed with new innovations, yet they may also introduce new challenges. Communication of these new innovations is vital. This importance is also addressed by the concept of Responsible Research and Innovation. In the present commentary we draw on a dataset of 196 research projects and discuss the two research streams of Science Communication and Responsible Research and Innovation and how they are complements to each other. We conclude with suggestions for practitioners and scientists.

This paper argues that for citizens to be engaged with science they need to be able to share analytical techniques as well as the results of analyses. The category of "brand" which condenses the instrumental with the symbolic is both powerful in its uses and familiar to laypeople. The paper shows briefly how the categories of penicillin, biotechnology and applied science can be analysed in this way. It suggests that historians apply such an approach to the historiography of such new categories as synthetic biology and that this might be useful to curators of such topics in museums.

Much of science communication is peer-to-peer communication in collaborative networks for innovation from the fuzzy front-end of innovation until the marketing back-end. Scientists and engineers at meetings tables talking about new developments. Or scientists and engineers in collaboration with industry and policy makers, discussing various scenarios for implementation of e.g. health care services. However, this focus on science communication 'within the action' of uncertain development of science and technology and its attached academic domains such as innovation studies, high-tech marketing and branding, is not often discussed in the science communication literature. Lacking these considerations at this micro-level communication, means we have an incomplete picture of the ways that discourses develop and are shaped by actors, particularly during the upstream phases of innovation.