‘Don't look up’ represents the news media as harmful to the public understanding of science. The news media turns honest scientists into corrupted and compromised media personalities. Its dynamics and demands make it unable to inform the public that a planet-killing comet, the film's allegory for climate change, is an existential threat. This commentary argues that these representations devalue the power of celebrity scientists to communicate science, ignore how journalists have placed climate change and ideas of climate catastrophe on the public agenda, and imply there is an idealised type of science communication — the deficit model — that journalists have corroded.
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Jul 04, 2022 Commentary
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Jul 04, 2022 Commentary
The science communication of ‘Don't Look Up ’
In December 2021, Netflix released a comedy feature film, ‘Don't Look Up’. The film follows two scientists who discover an extinction-level comet heading for Earth, which they then attempt to warn humanity about. The makers of the film have publicly stated that the film is meant as a satirical metaphor for the response to the climate emergency. The film presents representations of science, scientists, and science communication. In this set of commentaries, experts have been selected to explore these representations and the lessons the film presents for using satire in science communication.
Evidence in the eye of the beholder: portrayals of risk and scientific (un)certainty in ‘Don't look up’
by Lars Guenther and Lutz Granert`The handsome astronomer and the yelling lady': representing scientists and expertise in ‘Don't look up’
by Amy C. Chambers -
Jul 04, 2022 Commentary
Science communication in the face of skepticism, populism, and ignorance: what ‘Don’t Look Up’ tells us about science denial — and what it doesn’t
‘Don’t Look Up’ tells the story of a team of astrophysicists whose efforts to warn politicians, media makers, and the public about an apocalyptic comet impact on planet Earth are undermined by fundamental skepticism toward their expertise. On the one hand, the film offers a rich portrayal of contemporary anti-science sentiments, their societal conditions, and the media and communication ecology surrounding them. But on the other hand, ‘Don’t Look Up’ ignores and exaggerates several facets of those sentiments and the communicative settings in which they spread. This commentary analyzes this contrast through a science communication lens: it scrutinizes the (mis)representation of science denial and science communication in ‘Don’t Look Up’ — and aims to inspire further debate about portrayals of anti-science phenomena and potential remedies within popular media.
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Jun 10, 2022 Commentary
Commentary: rethinking iteratively (from Australia)
The invitation to ReThink science engagement is irresistible and timely. And that rethinking will be informed by the location in which its done. While ‘speaking for’ wide swaths of the world, in this case, Australia and its region, would be meaningless and probably not terribly useful, the call to ReThink science engagement with this place in mind is encouraging and welcome. The following commentary, then, will focus on what rethinking science engagement might look like from Australia with the guiding frame of “responsible science communication” at hand and some of the core concepts of ReThink at the fore — reflection, co-creation, and openness in science engagement. To add a counterpoint to the ReThink projects core concepts, I briefly suggest some further concepts to ‘trouble’ easy interpretations of approaches to science communication — reflexivity, co-production, and science communication for the public good. Taken together, all of these concepts provide a useful frame for some of the major issues and opportunities for science communication in our region but also highlight the tensions in current approaches to science engagement. These tensions are worth struggling over and unpacking in relation to global differences and aims for science engagement.
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Jun 10, 2022 Commentary
Responsible science communication in Latin America: reflections on challenges
Practitioners of responsible science communication in Latin American countries face context-dependent challenges ranging from high poverty and inequality to a public from an extremely varied palette of cultural backgrounds. Effort has been done in the region to foster a coherent community of science communicators. This article reflects on the history of science communication in Latin America and how these challenges are being faced.
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Jun 10, 2022 Commentary
Beyond the needs of science — can openness and reflexivity push the polish science communication further?
The Polish science communication field has grown into a robust and diverse community. Centralised and governmentally funded initiatives are complemented by more bottom-up actions led by academia, researchers, journalists and educators. Still, the main goals of science communication in Poland seem to be a diffusion of scientific knowledge and building trust towards science and scientist. The concept of openness and reflexivity could help to include the needs and perspectives of non-scientific audiences into science communication practice in Poland.
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Jun 10, 2022 Commentary
Developing open, reflexive and socially responsible science communication research and practice
There are many different pathways into science communication practice and research. But rarely do these pathways require critical reflection on what it means to be a ‘responsible’ science communicator or researcher. The need for this kind of critical reflection is increasingly salient in a world marked by the wilful disregard of evidence in many high-profile contexts, including politics and, most recently, public health. Responsible science communicators and researchers are audience- and impact-focused, beginning their decision-making process by considering their audiences’ starting positions, needs and values. This article outlines some key considerations for developing socially responsibility for science communication as a field both in terms of practice and research.
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Jun 10, 2022 Commentary
Responsible science communication in Africa: rethinking drivers of policy, Afrocentricity and public engagement
The EU-funded RETHINK Project has demonstrated the critical need for transformational pathways in how science communicators navigate the increasingly challenging landscape of the field, in an era of growing public distrust, the expansion of online ‘mis-information’ digital platforms, and the resulting disconnection between science communicators and the general public. This Commentary seeks to locate, contextualise, and interrogate the good practice outcomes and recommendations of the RETHINK Project within the African regional scenario, and within the contexts, challenges and opportunities that exist therein. To achieve this, the author argues, African science communicators must actively pursue a radical and explicitly transformational agenda of intellectual Afrocentricity, the decolonisation of their practices and programmes, and address the multiple gaps inherent across the policy, practice, research, resources, and capacity-building divides on the continent. The prospects for the delivery of this agenda are further elaborated in a transformative and re-defined — ‘SMART’ Framework for Science Communication & Public Engagement in Africa.
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Feb 01, 2021 Commentary
Neglected spaces in science communication
Many of the earliest drivers for improved scientific literacy and understanding were based on the assumption that science and technology is all around us, and yet there are some spaces and communities that are neglected in science communication contexts. In this brief comment, Clare Wilkinson introduces a series of ten commentaries, which further probe neglected spaces in science communication.
From the margins to the mainstream: deconstructing science communication as a white, Western paradigm
by Summer May Finlay, Sujatha Raman, Elizabeth Rasekoala, Vanessa Mignan, Emily Dawson, Liz Neeley and Lindy A. OrthiaKnowledge◦Room exploring social justice by going beyond ‘traditional’ spaces and activities of science centres
by Hessam Habibi Doroh and Barbara StreicherCommunities and narratives in neglected spaces: voices from SMASHfestUK
by Wyn Griffiths and Lindsay KeithQueer world-making: a need for integrated intersectionality in science communication
by Tara Roberson and Lindy A. Orthia“We had to be very clear that they weren't going to try to break into any of the cases”: what potential do ‘escape rooms’ offer as a science communication technique?
by Clare Wilkinson and Hannah LittleCommunity engagement and co-creation of strategic health and environmental communication: collaborative storytelling and game-building
by Maria Elena Villar -
Feb 01, 2021 Commentary
“We had to be very clear that they weren't going to try to break into any of the cases”: what potential do ‘escape rooms’ offer as a science communication technique?
‘Escape rooms’ are a recent cultural phenomena, whereby a group of ‘players’, often friends or colleagues, are ‘locked’ in a room and must solve a series of clues, puzzles, or mysteries in order to ‘escape’. Escape rooms are increasingly appearing in a range of settings, including science centres and museums, libraries and university programmes, but what role can an escape room play in science communication? In this commentary, we explore the emerging literature on escape rooms as well as thoughts from a small number of escape room creators in the U.S. and U.K.