Publications including this keyword are listed below.
‘Science Communication Through Poetry’, by Sam Illingworth offers a practical guide for the aspiring science communication poet or those interested in working with poetry as a research tool or public engagement method.
Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.
Which genre of science writing contributes most to public understanding, and how does that understanding happen? Working within a science in society approach, this paper examines public engagement with science as it occurs in the comments and discussion boards of r/science. Researchers use content analysis to identify relevant concept categories and code comments for interaction with science content. The resulting data are analyzed by genre (scientific news journalism, press release, and research article) and open access status, revealing differences in public engagement with implications for science communicators and scholars seeking to understand how the public interacts with science news.
This paper analyzes a new initiative in Brazil’s ‘Ciência Hoje’ magazine, called “Interactive Articles”, aimed at understanding how stakeholders relate to interactivity when writing a science communication article. We investigated participation in two platforms (magazine website and Facebook page) and interviewed the authors concerning the tool’s impact on their articles. Comments were examined using intensity analysis and content analysis, while interviews were analyzed with the collective subject discourse method. The study concluded that the novel initiative presented positive results in terms of interactivity and was regarded as public engagement and contextual model of science communication from the interviewed authors.
‘Coronavirus Disease 2019 (COVID-19)’ is the neologism coined in reference to the pandemic disease currently affecting countries worldwide. The World Health Organization (WHO) was the international entity that coined this neologism in all its official languages, Arabic amongst them. However, in mass media, the most commonly used term is ‘coronavirus’, which is a meronymic denomination. This corpus-based case study aims at giving new insights into the creation of these neologisms in English and their equivalents in Arabic, and to the adequacy of the meronymic use of the term ‘coronavirus’ in the English and Arabic mass media.
Inequalities in scientific knowledge are the subject of increasing attention, so how factual science knowledge is measured, and any inconsistencies in said measurement, is extremely relevant to the field of science communication. Different operationalizations of factual science knowledge are used interchangeably in research, potentially resulting in artificially comparable knowledge levels among respondents. Here, we present data from an experiment embedded in an online survey conducted in the United States (N = 1,530) that examined the distribution of factual science knowledge responses on a 3- vs. 5-point response scale. Though the scale did not impact a summative knowledge index, significant differences emerged when knowledge items were analyzed individually or grouped based on whether the correct response was “true” or “false.” Our findings emphasize the necessity for communicators to consider the goals of knowledge assessment when making operationalization decisions.
Verbal probability phrases are often used in science communication to express estimated risks in words instead of numbers. In this study we look at how laypeople and statisticians interpret Dutch probability phrases that are regularly used in news articles. We found that there is a large variability in interpretations, even if the phrases are given in a neutral context. Also, statisticians do not agree on the interpretation of the phrases. We conclude that science communicators should be careful in using verbal probability expressions.
Can we really say what type of story has impact on us, and what type of story does not? Evidence suggests that we can. But we need to better understand the way that stories work on us, at a neural and empathetic level, and better understand the ways that the elements of stories, such as structure and metaphor work. By combining scientific research with the deeper wisdom of traditional storytelling we have both a deep knowledge married to scientific evidence — which can be very powerful tools for science communicators.
At a time when science is perceived to be under attack and our planet is facing severe challenges, the role of science journalism in taking on these challenges was a key theme of the 11th World Conference of Science Journalists. But, while policymakers and science leaders are urging journalists to help restore public trust in science, science journalists are concerned about the future viability of their profession in the face of faltering business models in mainstream media.