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12 publications found
This study explores the subjective relevance and challenges of public engagement (PES) in science communication among professional university communicators based on 29 qualitative interviews in one German federal state. Despite recognizing its value, interviewees reveal significant uncertainties in understanding, objectives, and implementation of PES. They cite barriers such as reliance on scientists and control concerns. Surprisingly, social media is rarely considered for PES, with online engagement seen as difficult. This research highlights the complexities and challenges of PES in practice, emphasizing opportunities for optimized digital science communication strategies and clearer role structures between professionals and researchers to enhance PES.
Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science (Discovery Science)
Volume 23 • Issue 04 • 2024 • Special Issue: Science communication for social justice