This study investigated the potential for comics to promote skepticism about the paranormal. Participants rated their interest in comics, read a skeptical account of alleged paranormal phenomena in one of three mediums (text, comic, and comic containing an interactive magic trick), and then rated their engagement, skepticism and recall. The text was rated as more interesting and entertaining than the comics, and participants' prior interest in comics positively correlated with engagement and shift in skepticism. This suggests that for certain cohorts, comics may be an effective way to promote engagement and attitude change. The implications for future work are considered.

Many people are under-served by existing informal science learning (ISL) provisions and under-represented in STEAM (Science, Technology, Engineering, Arts, Mathematics/Medicine) study choices and careers. This paper reflects upon SMASHfestUK which was established, as both a STEAM festival and research platform, to explore methods and approaches for lowering the barriers to engagement with ISL in marginalised communities. To do this SMASHfestUK located its events in the heart of communities and worked with these communities to create those events. This paper tells their story through the voices of participating communities.

From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.

‘Escape rooms’ are a recent cultural phenomena, whereby a group of ‘players’, often friends or colleagues, are ‘locked’ in a room and must solve a series of clues, puzzles, or mysteries in order to ‘escape’. Escape rooms are increasingly appearing in a range of settings, including science centres and museums, libraries and university programmes, but what role can an escape room play in science communication? In this commentary, we explore the emerging literature on escape rooms as well as thoughts from a small number of escape room creators in the U.S. and U.K.

Stories are fundamental to human history, culture and development. Immersive theatre has created a landscape where participants have agency within stories, and within this landscape the concept of narrative transportation provides a framework where change within stories creates change in real life. “Space Plague” is a co-designed, fully immersive theatrical experience for young people and families about a fictional pandemic. It was developed using community-based participatory action research (CBPAR) employing a novel model for engaging underserved and under-represented audiences, “SCENE”. Results confirmed that indications of narrative transportation effects were achieved, demonstrating enhanced learning and understanding alongside changing attitudes and indicated positive change when negotiating the COVID-19 crisis.

We present a novel approach to communicating abstract concepts in cosmology and astrophysics in a more accessible and inclusive manner. We describe an exhibit aiming at creating an immersive, multisensory metaphorical experience of an otherwise imperceptible physical phenomenon — dark matter. Human-Computer Interaction experts and physicists co-created a multisensory journey through dark matter by exploiting the latest advances in haptic and olfactory technology. We present the concept design of a pilot and a second, improved event, both held at the London Science Museum, including the practical setup of the multisensory dark matter experience, the delivery of sensory stimulation and preliminary insights from users' feedback.

What exactly is “scientific culture”? How does it relate to science communication, non-formal education or artistic interactions with the scientific world? That was the topic of the 14th International Summer School of Mind, Brain and Education (ISMBE), held 1–4 October 2019 at the Ettore Majorana Centre for Scientific Culture in Erice (Sicily), Italy. The ISMBE has a long history of bringing together researchers from diverse fields to catalyze research relating to cognitive science and neuroscience through to education, and the directors of the School, Drs. Kurt Fischer, Antonio Battro and Sebastián Lipina considered that the boundary between these fields and scientific culture was subtle enough to demand a conference on the subject and asked us to organize such a meeting.

There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success factors, while others explore new formats, platforms and collaborators in science storytelling activities.

Live science events engage publics with science in a social context. This article articulates the aims and ethos of this growing sector within a research context. Semi-structured interviews (N=13) and focus groups (N=77) were conducted with event practitioners (both professional and volunteers) in the U.S.A. and U.K.. Inductive thematic analysis indicated that event producers aim to raise awareness of and professionalism in the sector. In particular, they seek to develop research into long-term impacts of events for both audiences and practitioners.

Knowing how specific publics understand and experience science is crucial for both researchers and practitioners. As learning and meaning-making develop over time, depending on a combination of factors, creative possibilities to analyze those processes are needed to improve evaluation of science communication practices. We examine how first grade children's drawings expressed their perceptions of the Sun and explore their views of a major astronomical body within their social, cultural and personal worlds. We then examine how the observation of the Sun through a telescope led to changes in graphical representations, and how learning and meaning evolved after several months.