Filter by keyword: Science communication: theory and models

Publications including this keyword are listed below.

187 publications found

Apr 14, 2025 Article

Behind the Screens: How Algorithmic Imaginaries Shape Science Content on Social Media

by Clarissa Elisa Walter and Sascha Friesike

Based on an ethnography of the development and production of science YouTube videos – a collaboration between a German public broadcaster and social science scholars – we identify three intermediary steps through which recommendation algorithms shape science content on social media. We argue that algorithms induce changes to science content through the power they exert over the content's visibility on social media platforms. Change is driven by how practitioners interpret algorithms, infer content strategies to enhance visibility, and adjust content creation practices accordingly. By unpacking these intermediate steps, we reveal the nuanced mechanisms by which algorithms indirectly shape science content.

Volume 24 • Issue 2 • 2025 • Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Feb 10, 2025 Book Review

Bridging the gap between scientists and the public: “Science v. Story”

by Douglas A. Levy

Emma Frances Bloomfield's “Science v. Story: Narrative Strategies for Science Communicators”, presents ways to improve science communication in the face of declining public trust. Bloomfield's work highlights the power of narrative, demonstrating how anti-science movements have effectively leveraged storytelling to popularize their messages. If scientists adopt narrative strategies, they can bridge the gap between the scholarly community and the public and make complex information more accessible and relatable. Bloomfield's approach provides a roadmap for navigating the complexities of science communication in an era where many people are swayed more by personal connection than credibility or facts.

Volume 24 • Issue 01 • 2025

Jan 27, 2025 Practice Insight

Scientists' views about relationship-based science communication strategies

by Nancy L. Staus, Julie Risien and Holly Cho

Scientists are increasingly expected to share their research with the public using learner-centered strategies that build trust, such as engaging in relationship-building activities. A growing number of science communication training programs have been developed to address this need but little is known about whether and how scientists value such programs. In this paper we examine scientists' experiences with the STEM Ambassadors Program (STEMAP), a science communication training program that aims to build relationships for open-minded exchange between scientists and the public. We discuss benefits and challenges for scientists when using the STEMAP model for public outreach.

Volume 24 • Issue 01 • 2025

Jan 13, 2025 Practice Insight

Climate change is (NOT) funny: insights from a climate change comedy event

by James Riley and Alexander Hall

In recent years there has been an increasing call for new modes of climate change communication. These calls have gone beyond classic consensus-building and fact-sharing to addressing affective dimensions and meaning-making in relation to the climate crisis. In this article we reflect on a proof-of-concept climate change comedy project — “Climate Change is NOT Funny!”. Building on audience and performer insights, we reflect on the effectiveness and affective dimensions of comedy as a climate change communication method, as well as institutional and funding constraints on delivery. Finally, we introduce how we designed our project to go on making an impact beyond the grant's lifespan. By empowering professional comedians to embed new research-informed climate change material into their regular sets, we argue that our approach can amplify the reach of climate communication activities, and in turn provide new forums for individuals to engage with the most pressing aspects of the climate crisis.

Volume 24 • Issue 01 • 2025

Nov 25, 2024 Article

Anthropomorphism and motivating participation in citizen science projects

by Zoey Rosen, Marilee Long, Bonne Ford, Eric A. Wendt, Michael Cheeseman, Casey Quinn, Christian L'Orange, John Volckens and Jeffrey R. Pierce

Maintaining long-term participation in citizen science projects is challenging; thus, it is important for project developers to use effective techniques to motivate participants. One approach is to incorporate anthropomorphism (ascribing humanlike qualities to a non-human agent) when designing and deploying technology. In a quasi-experimental study conducted as part of the Citizen-Enabled Aerosol Measurements for Satellites (CEAMS) citizen science project, we investigated the relationship between anthropomorphism and motivation to participate in citizen science. Findings showed partial support for the relationship between anthropomorphism and motivation.

Volume 23 • Issue 08 • 2024

Oct 28, 2024 Article

Characterization of polarized scientific digital messages: a scoping review

by Ana Maria Jucá, Matheus Lotto, Agnes Cruvinel and Thiago Cruvinel

This scoping review elucidated the characteristics of polarized scientific digital messages credited by researchers for studying the impact of content on people's perceptions. Inclusion criteria encompassed discourse and content analysis studies examining the syntactic and lexical features of polarized messages in online science communication, as well as crossover and randomized information intervention studies. Studies without sufficient detail for data extraction or that did not address message characteristics were excluded. After these exclusions, 10 studies were evaluated for the outcomes. Characteristics of polarized messages were observed to include topic dependency, single viewpoint, discredit of opposing views, emphasis on the minority and flaws of concurrent discourses, and uses of assertive statements, intensifiers, controversy, partisanship, skepticism, sarcasm, vague lexicons, and expert opinion support. As a result, we propose a system of codification for identifying and characterizing polarized discourses in science communication digital messages that can be employed in further content analysis studies.

Volume 23 • Issue 08 • 2024

Oct 21, 2024 Essay

Communication and engagement for basic science: insights and practical considerations

by Keegan Sawyer and Brooke Smith

Basic research underpins the innovations that power the global economy and shape society. It is the focus of scientific investment for both The Kavli Foundation and the U.S. Department of Energy Office of Science. Yet it has been rare to see basic research command much attention, practice, or scholarship in science communication. In December 2020, we launched the Science Public Engagement Partnership, or SciPEP, a limited term public-private partnership, to dive into basic science communication headlong. Our work through SciPEP has led to new insights about audiences’ relationship to basic science, as well as the needs and interests of those who communicate basic research. We see a path forward that involves forging more partnerships between scholars who study science communication and practitioners of basic science communication.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Article

Can media inspire public engagement with astronomy? Assessing information modalities and potential mechanisms for inspiration in a basic science context

by Matthew S. VanDyke and Sara K. Yeo

Although many science communicators strive to inspire audiences, scant research has sought to understand how media may evoke inspiration. The present study was a three-condition (modality: text-only, audio-only, and audiovisual) between-subjects experiment examining how media content about the James Webb Space Telescope (JWST) motivated participants’ feeling moved, awe, curiosity, rumination, and their inspiration state. The findings revealed no statistical difference between using text or audio content, but that audiovisual content can hinder rumination if self-transcendent emotions are not induced. Findings revealed that content leading participants to feeling moved and experiencing awe should lead to reflective thought, and ultimately, feelings of inspiration.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight

The Hopes and Fears Lab: enabling dialogue on discovery science

by Richard Milne, Catherine Galloway, Mariam Rashid, Daniela Boraschi, Claudette Burch and Anna Middleton

In this Practice Insight, we consider challenges associated with dialogue-based public engagement with discovery science, related to a focus on application, the need for short-term policy impact, and the lack of conceptual attention to dialogue. We consider potential responses to these through our initial evaluation of The Hopes and Fears Lab engagement project. We suggest the potential value of foregrounding emotional connections with science for both researchers and members of the public, and the need for as much attention to be paid to the preparatory work and settings for dialogue as to the dialogue itself.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 16, 2024 Essay

Unpacking social media `engagement': a practice theory approach to science on social media

by Sarah R. Davies, Rebecca Wells, Fabiana Zollo and Joseph Roche

Social media engagement is typically associated with actions such as sharing, liking, or commenting, and is often measured as such in quantitative analyses. This essay explores what is being captured through these methods by `unpacking' such engagement, arguing for a practice-oriented approach that takes into account the mundane ways in which non-scientists may encounter and use scientific content. We describe practice theory in the context of media production and use, before illustrating the approach with material from comments on Facebook posts produced by science-related sources. In showing the uses of science content in maintaining social bonds or performing particular identities (for instance), we argue that science communication research needs to study the wider contexts of how and why users encounter science online, and that the notion of social media practices can help us to do so.

Volume 23 • Issue 06 • 2024