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Apr 20, 2022 Practice Insight
Science communication during COVID-19: when theory meets practice and best practices meet reality

by Christopher D. Wirz, Ashley Cate, Markus Brauer, Dominique Brossard, Lori DiPrete Brown, Kaiping Chen, Pauline Ho, D. Gavin Luter, Haley Madden, Sara Schoenborn, Bret Shaw, Cory Sprinkel, Don Stanley and Gail Sumi

This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.

Volume 21 • Issue 03 • 2022

Mar 28, 2022 Practice Insight
Including younger children in science-related issues using participatory and collaborative strategies: a pilot project on urban biodiversity

by Rita Campos

Young children are actors usually excluded from political decisions and also from many science communication projects. Participatory science communication models can help to connect their everyday life with both local policies and science-related content. Using visual methodologies for engagement, we aimed at understanding what preschool children prefer in the city landscape. Results show how young children envision a “better city” and how that construction might defy current scientific knowledge. It further illustrates how science communication can be used to co-produce new knowledge, contributing to the debate about people's needs and perceptions related to science-based options.

Volume 21 • Issue 02 • 2022 • Special Issue Participatory science communication for transformation (PCST2020+1)

Mar 28, 2022 Practice Insight
Participatory science communication needs to consider power, place, pain and ‘poisson’: a practitioner insight

by Anne Leitch

The language of science communication has moved from deficit to dialogue and talk of a ‘new social contract’ with the public ‘invited to participate’. This paper outlines a practitioner path that begins with storytelling and moves to a more participatory mode of practice of science communication for adaptation to climate change at the community scale. I outline personal practitioner reflections, specifically the need to consider issues of power, place, pain and the need to challenge assumptions. I propose the need to consider context, many forms of local knowledge and expertise, social learning, plus the pain of historical, contemporary or projected loss.

Volume 21 • Issue 02 • 2022 • Special Issue Participatory science communication for transformation (PCST2020+1)

Mar 28, 2022 Practice Insight
Valuing visitors' knowledge: the experience of Association Traces at the crossroads between science communication, participatory activities and social inclusion

by Matteo Merzagora, Claudia Aguirre Rios, Paul Boniface, Clementine Bricout and Celine Martineau

In this “practice insight” we present a series of experiences run by Association Traces, injecting participatory approaches into science engagement activities by valuing the knowledge of the public rather than focusing on their ignorance. Starting from the observation that a sort of hybridization is occurring between cultural activities and public engagement with science on one side, and co-creation and participatory activities on the other, we provide some insight on the features of each approach. Examples are then used to highlight the potential value of this hybridization: as a way of making participatory activity more recognizable and accessible to a wide audience; to ensure that scientists have a professional interest in engaging in the communication activity; to raise a sense of ownership and empowerment in the audience, etc. These examples will eventually show that participation may lead to science communication practices that are socially-inclusive and/or productive for research, and ideally both.

Volume 21 • Issue 02 • 2022 • Special Issue Participatory science communication for transformation (PCST2020+1)

Mar 28, 2022 Practice Insight
Look before you leap: assessing community readiness for action on science and health policy issues

by Christina Standerfer, Emily Loker and Jason Lochmann

This practice insight focuses on lessons learned while completing a research project designed to compare the relative effectiveness of three communication strategies in rural communities relative to motivating citizens to take action on a public health issue, specifically Type 2 diabetes. Our main arguments are: 1) Engaging citizens in any type of communication related to public health or science action requires first assessing a community's readiness for that action; and 2) Community readiness — rather than communication methodology — is the better predictor of citizens' participation in collective or individual actions on public health and science issues.

Volume 21 • Issue 02 • 2022 • Special Issue Participatory science communication for transformation (PCST2020+1)

Mar 28, 2022 Practice Insight
For real-world outcomes you need real-world training: participatory capacity building in science communication

by Graham Walker

Concepts underpinning participatory science communication have much to offer science communication training and capacity building. This paper investigates a capacity building program with 15 science communicators from nine African countries involved in a six-week program in Australia. Data was collected via surveys, observations, informal interactions and ongoing relationships tracking program outcomes. Key features with a participatory nature included: holistic programs giving participants diverse skills and entry points; ensuring participant's freedom, agency, autonomy and self-efficacy; real-world networking as a self-directed participatory process; participant-led design processes to build skills for creating programs; and, embedding training in real-world contexts with deliberately selected publics.

Volume 21 • Issue 02 • 2022 • Special Issue Participatory science communication for transformation (PCST2020+1)

Mar 28, 2022 Practice Insight
#finaltrashtination. An art-based intervention to collaboratively generate conversations about climate change

by Franzisca Weder

In this practice insight, an art-based, participatory intervention (#finaltrashtination) is presented as higher education assignment in environmental and climate change communication. The project #finaltrashtination made dominant environmentally destructive ways of wasting visible and stimulated students to take responsibility, advocacy and authorship for transformation. Beyond the one-day eco-culture jam, the project engaged the wider public through conversations about a specific environmental problem. Thus, the project shows how conversational problematization and sensemaking around scientific facts can be initiated by using eco-culture jams promoting very unsettling moments of reflection.

Volume 21 • Issue 02 • 2022 • Special Issue Participatory science communication for transformation (PCST2020+1)

Mar 28, 2022 Practice Insight
Participatory citizen science in solar energy research: going beyond data collection to promote the energy transition

by Luisa Barbosa, Carlos del Cañizo and Gema Revuelta

Despite the societal relevance of energy research, there is a distinct lack of citizen science initiatives in the field. This paper reports the experience of a participatory and innovative strategy to develop a citizen science initiative for solar energy research. A number of stakeholders participated in the definition and implementation of the initiative, and tools such as surveys and a hackathon were employed. The process described aims to provide a blueprint for transforming the relationship between citizens and research into societal challenges. Here we describe the collaborative process and analyse the main opportunities, limitations and future perspectives.

Volume 21 • Issue 02 • 2022 • Special Issue Participatory science communication for transformation (PCST2020+1)

Feb 28, 2022 Practice Insight
‘Born or Built?’ Exploring visitor understandings of robotics

by Gizem Bilgin, Erika Kerruish, Rod Kennett, Rob DeSalle, Anita Beck, Alex Jordan, Doug Newton-Walters and Matt Cracknell

The ‘Born or Built? — Our Robotic Future’ (‘BOB?’) exhibition examines relationships between humans, robots and artificial intelligence. It encourages visitors to explore ethical and social issues surrounding these new technologies and invites visitors to post their own questions. We examine visitor responses to the exhibit “A of the Day”, which encourages visitors to engage by writing down their own question prompted by their experience in ‘BOB?’. As responses were submitted, it became apparent that the questions posed by visitors were potentially a valuable contribution to future science communication policy about robotics, and to those designing and implementing these technologies. We performed a content analysis that distilled themes in visitors' open-ended questioning that conveyed visitor knowledge and insight into what science communication about robotic technologies needs to address. Taken this way, visitors' questions form a moment of dialogue between the public and science communicators, engineers and researchers in which visitors contribute their knowledge and ideas about robotics. Such moments of dialogue are potentially valuable if the public is to be included in the development of robotics technology to build trust in robotics technology.

Volume 21 • Issue 01 • 2022

Feb 14, 2022 Practice Insight
Nuestros Suelos: exploring new forms of public engagement with polluted soils

by Sebastian Ureta, Miriam Llona, Delia Rodríguez-Oroz, Daniel Valenzuela, Carolina Trujillo-Espinoza, Consuelo Guiñez, Alejandro Rebolledo, María José Maiza and Camilo Rodríguez Beltrán

Despite being a critical environmental problem, soil pollution is not usually considered as a relevant issue by the general public. This disinterest derives from traditional procedures to assess soil pollution that are quite complex and costly, not considering any form of citizen involvement. Seeking to challenge this situation, the project “Nuestros Suelos” (Our Soil) aimed at designing and testing a low-cost participative soil pollution assessment toolkit. The final prototype included several participative modules, going from an assessment of the history of local soils to measuring heavy metals such as Arsenic and Copper. Tested with low-income communities in northern Chile, the toolkit was able not only to produce multiple kinds of data but also a public that started to understand and care about the issue.

Volume 21 • Issue 01 • 2022