Increasing culturally relevant science media coverage: exploring the outcomes of a collaboration in Puerto Rico
        
        
            by
            
                
                
                Mónica I. Feliú Mójer, 
            
                
                
                Andrea Isabel López, 
            
                
                
                Wilson González-Espada, 
            
                
                
                Ernesto Cabezas Bou, 
            
                
                
                Claudia Colón-Echevarría, 
            
                
                
                Ailed Cruz Collazo, 
            
                
                
                Jetsimary García-Justiniano, 
            
                
                
                José Liquet y González, 
            
                
                
                Charlene Rivera-Bonet, 
            
                
                
                Angelie Rivera-Rodríguez, 
            
                
                
                Attabey Rodríguez Benítez, 
            
                
                
                Luis Alexis Rodríguez-Cruz, 
            
                
                
                Priscila Rodríguez García
            
                
                
                    
                        and
                    
                
                Giovanna Guerrero-Medina
            
        
        
            
                
CienciaPR, a nonprofit that brings together the largest   network of Puerto Rican scientists and one of the largest networks   of Hispanic/Latine scientists in the world, has collaborated with El   Nuevo Día (END), Puerto Rico's newspaper of record, to increase   culturally relevant stories in their science section. This Practice   Insight quantifies and compares the presence of culturally relevant   elements (e.g., referring to Puerto Rico, local landmarks, historic   figures, slang) and other content information (e.g., topics,   location, focus, protagonist) in articles authored by CienciaPR   members versus articles by END, news agencies, and other organizations.   Results demonstrate that CienciaPR-authored articles published in   END featured culturally relevant elements more often (e.g.,   mentioned Puerto Rico, used Puerto Rican slang, stories located in   Puerto Rico) than those by other sources.
            
        
        
        
            
                
                Volume 23 • Issue 05 • 2024