Polio vaccine misinformation on social media: challenges, efforts, and recommendations
        
        
            by
            
                
                
                Muhammad Ittefaq, 
            
                
                
                Shafiq Ahmad Kamboh, 
            
                
                
                Carina M. Zelaya
            
                
                
                    
                        and
                    
                
                Rauf Arif
            
        
        
            
                
On April 22, 2019, false rumors regarding the side effects   of the polio vaccine quickly spread across various social media   platforms, including Facebook, X (formerly known as Twitter),   WhatsApp, and YouTube. This rapid spread of misinformation had a   detrimental impact on Pakistan's efforts to eradicate polio. This   essay sheds lights on two critical aspects related to polio vaccine   misinformation on social media in Pakistan. First, it examines the   current state of polio vaccine misinformation on social media and   finds it a significant threat to public health, resulting in vaccine   refusals, erosion of trust in public health institutions, distrust   in science, and providing opportunities for anti-vaccination groups   and individual advocates to target healthcare workers involved in   polio eradication efforts nationwide. Second, it highlights the   collaborative initiatives undertaken by relevant government   institutions and social media companies, which have proven   inadequate in effectively addressing the persistent dissemination of   mis/disinformation, particularly on Facebook. Lastly, we suggest   Pakistan should adopt a more inclusive approach of engaging all   stakeholders, promote independent fact-checking initiatives, and   increase health literacy among the target population about the risks   and benefits associated with the polio vaccine.
            
        
        
        
            
                
                Volume 23 • Issue 01 • 2024