Filter by keyword: Science communication in the developing world

The COVID-19 pandemic exposed tensions between science, politics, and public trust in Brazil. Amid the rise of far-right populism, denialist narratives, and disinformation, scientific evidence became entangled in ideological disputes. Drawing on studies of media coverage, social media dynamics, and public perception of science, this commentary argues that traditional deficit-model approaches are insufficient in polarized contexts. Rebuilding trust requires rethinking science communication as a democratic and culturally embedded practice, grounded in dialogue, empathy, and participation. Strengthening institutional communication, engaging diverse actors, and recognizing multiple knowledge systems are essential to restoring public relevance and legitimacy of science.

This article examines grassroots innovation in under-resourced regions of rural India, where science communication emerges through culturally resonant and locally grounded practices in informal settings. Drawing on fieldwork with youth and students in underserved communities, the study foregrounds human ingenuity and participatory engagement that organically co-create context-specific solutions. Challenging linear, expert-driven paradigms, it advances a community-centered framework and highlights the potential of informal contexts — marked by linguistic diversity, trust deficits, and infrastructural limitations — to foster alternative modes of science communication. Informed by Indigenous methodologies and decolonial insights, the research critiques top-down models of knowledge transfer and advocates for inclusive, dialogic, and place-based approaches. Integrating insights from communication, cultural, and design studies, the article positions science communication as an equitable and co-creative process. By centering marginalized voices and alternative epistemologies, it reimagines science engagement as a transformative and empowering practice that connects scientific inquiry to lived experience in unexpected yet vital ways.

Science communication has seen a trend of diverse communicators in recent decades, who adopt different identity strategies to gain audience trust. This study focuses on the strategies used by three different groups of science communicators, including scientists, citizens and institutions, as well as the potential effects that may arise from these different strategies in terms of audience trust through quantitative content analysis. The findings show that communicators have biases towards using different strategies. There are also significant differences in the trust effects generated by different strategies used by different science communicators in different science topics. This indicates that the effect of science communication varies for different groups of science communicators and different science topics, and it is difficult to generate a universally applicable model, which further corresponds to the current trend of ‘diversification’ and ‘contextualization’ in science communication research.

This practice insight explores how translation and multimedia formats, such as video and audio, can enhance science communication efforts to combat community-driven misinformation and build trust within communities. Focusing on a national HIV survey, it details strategies for countering misinformation spread via platforms like Facebook and WhatsApp, which falsely accused data collectors of criminal activity. The research team’s response included multilingual, multimodal digital communication and community engagement, demonstrating the effectiveness of this blended approach in restoring trust and dispelling misinformation in diverse social and linguistic settings.

This article examines climate change discourse on Brazilian social media from 2014 to 2022 and use a longitudinal approach, analyzing discourse, scientific authority, and eco-emotions on Instagram, Facebook, and Twitter. Methods include TF-IDF for feature extraction, sentiment analysis with VADER, and Named Entity Recognition (NER). A Ridge Classifier was trained on 557 manually classified samples. Findings show no significant increase in challenges to scientific authority or skepticism, but reveal a subtle shift towards using uncertainty as a rhetorical tool to undermine trust in scientific discourse.

Genetic biocontrol approaches, such as gene drive technology is rapidly gaining interest from scientists and public health professionals due to their potential to overcome many challenges of current malaria control tools and strategies. This is particularly the case in Africa where the burden of malaria is most significant. Uncertainty exists about whether these approaches will work, how effective they might be, who is controlling them, and potential unintended consequences for human health and the environment. Therefore, efforts to enhance the understanding of genetic engineering and biotechnology are needed, to ensure that accurate information about this technology is disseminated in the media by science communicators including the journalists and scientists. In this practice insight, we review the outcomes from workshops and courses hosted by the African Genetic Biocontrol Consortium aimed at equipping communicators and journalists with skilful techniques to proficiently articulate the uncertainties associated with genetic biocontrol interventions to the African public. we discuss the gaps and provide insight on how communicators can address some of the basic challenges of developing effective communication and decision-making for genetic biocontrol approaches in Africa.

Scientific temper, a mainstay in Indian science policies and science communication/education programmes, conceptualises citizens as scientifically conscious and powerful agents that approach societal issues with a rational and critical mind rather than taking refuge in religious, superstitious and pseudoscientific worldviews. Our essay provides a brief history of this term and compares it with existing science communication models to demonstrate how, despite sharing commonalities, it is distinct from models like deficit, dialogue, and participation. We elucidate how scientific temper fosters critical features like a process-oriented approach, reflexivity, democratisation of scientific expertise and being a potential tool for decolonisation. Lastly, we propose scientific temper as an alternate framework for democratising knowledge-making and -sharing, building an engaged deliberative citizenry, and studying science-society relationships overall.

The GlobalSCAPE research project was tasked with engaging people working in science communication to better understand their views of the field. While being a European-based research project, GlobalSCAPE aimed to connect with science communicators across the globe. This practice insight paper reflects on the lessons learned from GlobalSCAPE, the successes and failures, and what might be done to continue the work of global science communication research projects. It is hoped that such learnings will be of broad interest to research and practice communities grappling with ways to fund and support science communication around the world.

An intriguing book on informal science learning in all its cultural and geographic diversity, deftly balancing theory, practice and the wondrous space in-between.

This work discusses four practical science communication cases in which we worked with communities from different parts of Mexico in vulnerable situations. We analyze those cases from an interdisciplinary point of view, emphasizing the observation of human rights to propose a new inclusive definition of science communication and new strategies for engaging in horizontal dialogues with cultural groups. This perspective demands a change in methodological procedures, such as performing anthropological work and the co-creation of projects and materials together with all the members of the communities involved. We also propose using novel strategies to reach communities in vulnerable situations.