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Exploring public attitudes towards science helps investigate the images of science and what the social representations of science are. In this regard, science communication plays a crucial role in its different ways of addressing different publics.

A wide gap exists between what scientists and rural farmers know. The rapid advancements in digital technology are likely to widen this gap even further. At the farmers' level, this knowledge gap often translates into poor and inefficient management of resources resulting in reduced profits and environmental pollution. Most modern rice cultivars can easily yield more than 5 tons per hectare when well managed, but millions of farmers often get less than 5 tons using the same production inputs.

Several researchers operating in the sociological field have recently theorised that genetics and biotechnologies are at the core of the public perception of science. The present study aims at verifying empirically whether or not this is mirrored in Italian mass media, as well as at analysing the topics most frequently present in Italian newspapers and the economic and editorial reasons behind the results of editorial choices. Besides, it provides statistics about the major Italian newspapers published in the last third of 2002. This period has been chosen because some important news was published in December: it consequently offered the chance to carry out a long-term analysis as well as a study of the most important differences - in content and editorial lay-out - between scientific articles which are published in the appropriate sections inside the newspaper and those which make the front page. Ours are going to be purely quantitative considerations; but, from the point of view of the content, the data are sufficient to identify various narrative currents. These currents could be the object of further research on the frames used to contextualize the news and the reasons (anthropological, socio-cultural and editorial) for the way they are used by editorial staffs.

Florence's La Specola Museum stirs up strong emotions. Among its collections, the valuable anatomical wax models created between the end of 17th and the beginning of 18th century stand out owing to their marvellous and provocative nature. The aim of this essay is to analyse the communication models epitomised by some of these works by means of historical semiotics, to nourish the widespread, but often underestimated assumption that science and the means used to spread it have always been influenced by intellectual suppositions and constantly interact with contemporary culture.

How does knowledge sharing affect scientists' everyday work in developing countries? And how important is it for the development not only of new scientific research, but also for improving the living conditions of local inhabitants? These are the questions that a group of scientists met to discuss during an international workshop on Knowledge Sharing for Local Development in the South held in Trieste, Italy (4-6 July 2005). Based on their personal experiences, their thoughts and opinions create an interesting insight into new practices for the public communication of science, medicine and technology from a point of view that is often under-estimated: the one of the scientists themselves. The workshop, organized by the Third World Network of Scientific Organizations (TWNSO) and the United Nations Development Programme's Special Unit for South-South Cooperation (UNDP-SSC), showcased 15 case studies that utilized a variety of knowledge sharing methods, and, in doing so, highlighted the critical role that knowledge sharing plays in sustainable development. For more information: http://www.twnso.org