Scaling up communication of scientific information to rural communities

part of Science communication between scientists and publics in developing countries. A knowledge-sharing experience

A wide gap exists between what scientists and rural farmers know. The rapid advancements in digital technology are likely to widen this gap even further. At the farmers' level, this knowledge gap often translates into poor and inefficient management of resources resulting in reduced profits and environmental pollution. Most modern rice cultivars can easily yield more than 5 tons per hectare when well managed, but millions of farmers often get less than 5 tons using the same production inputs.