On June, the 23rd of last year, the US Environmental Protection Agency (EPA) published its Draft Report on the Environment, a report on environmental quality. The EPA is an autonomous federal agency known for its reliability on environmental studies and safeguards. Its Draft Report is considered by Science, the journal of the American Association for the Advancement of Science (AAAS), the nation's most scientifically reliable analysis on environmental quality.

I still remember very clearly my first encounter with peer review: I was a Ph. D. student in physics and I had written my first paper, submitted it to a journal and - after what seemed to me a very long time - received a reply with the request for few changes and corrections I was supposed to include in my paper before it could be considered for publication. These very simple steps: the writing up of some original research results in a paper, its submission to a journal and the process of the work being read and judged by someone reputed to be an expert in the field is what we call peer review - the judging of scientific work by your peers - and it is an essential part of what science is. No scientific achievement can be considered as such until has been recognized by the community at large and such a recognition mainly comes from the peer review process. The presence of this check has arguably helped and fostered the constant and cumulative growth of science.

No field of western society has remained untouched by the events of September 11. Lastly, science and science communication are also bearing the consequences. During the annual meeting of the American Association for the Advancement of Science in Denver, Colorado, on February 15, 2003, the major international scientific magazines, faced with the bioterrorism alarm and the fear of seeing important information fall in the wrong hands, announced their intention to resort to an unprecedented security measure: preventive self-governance. They consider the Statement on Scientific Publication and Security as a manifesto of the sense of responsibility that the scientific community feels about global terror. In part four, after recalling the 9/11 tragedy, the 32 publishers, scientific associations and scientists who signed the Statement (among which also the directors of Nature and Science) stated that "On occasion an editor may conclude that the potential harm of publication outweighs the potential societal benefits. Under such circumstances, the paper should be modified, or not be published".

"Weapons of mass destruction" is the word of the year 2002, at least according to the American Dialect Society, an association which has been studying the English language in North America for more than one century and which yearly chooses the word having more relevance to American society and information. The word of the year 2001 was "Nine eleven", and the passing of the baton was very significant. September 11th has actually marked an extraordinary media watershed in the debate on the dangerousness of weapons of mass destruction. The bioterrorist threat, for instance, seems to have gained ground in newspaper pages and in programme schedules - and therefore in people's houses - together with anthrax letters terrorising America. However, though this lethal powder has remained confined beyond the Atlantic, fear has rapidly spread throughout the world, including Italy. (Taken from the book "Armageddon Supermarket" - Sironi Editore)

Over the last few years the media ­ and especially television ­ have focussed on presumed health emergencies such as mad-cow disease, genetically modified organisms (GMOs), the Di Bella cancer-cure case and the Lipobay case. Topics such as these have a strong emotional impact on public opinion and subscribe to the dictates of the ratings rather than following the more or less prescriptive rules of scientific communication. In a highly competitive environment, if the ratings prevail against information, it is obvious that news follows the rules of fiction, health reports become mere entertainment, and moderation and accuracy give way to triviality, overstatement and alarmism. The loyalty of the target audience becomes the ultimate aim of the communicator, because that is what the advertisers are interested in. There is no point in blaming the journalists, though they too share the responsibility of this phenomenon. The mechanism seems to be exactly the same for all kinds of "emergencies": immigration, criminality, weather changes, new diseases, war. The format prevails over the event. Communication depends less and less on the topic and more and more on the medium, the debate on GMOs being no exception.

This study analyses the image of Italian space activities given by national dailies in the period from February 2001 to July 2002, in order to understand Italians' view of "Italy in space". It also considers the role that space scientific research can play in the communication strategies of Italian space activities in the upcoming years and the possible ways to improve its image through mass media.