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50 publications found
Volume 25 • Issue 2 • 2026 • Science communication in Unexpected Places (Unexpected places)
This paper uses the Aristotelian concept of pathos to investigate how scientists can persuade their audiences through emotional appeals in science crowdfunding videos (SCVs). SCVs are short videos created to promote and fund a research project through online crowdfunding platforms, and represent an emerging genre of science communication that connects experts and audiences. By adopting a linguistic and semiotic approach, a sample of 50 SCVs was analysed with qualitative analysis software to identify linguistic and non-linguistic resources that could appeal to viewers' emotions. The findings show a strong emphasis on positive emotional appeals, particularly strategies that foster kindness and friendship between scientists and audiences. In contrast, appeals to fear and pity were minimal, suggesting that SCVs focus mostly on building trust and empowering potential donors rather than evoking urgency or guilt. These results shed light on the role of emotions in science communication, particularly in the context of research funding.
This study explores how YouTube content creators integrate scientific evidence into their videos by analyzing citation patterns across disciplines. The role of other alternative metrics is also considered. We apply Principal Component Analysis (PCA) to compare the citation count of 12,005 research articles from Biotechnology, Psychology, Astrophysics, and Ecology published between 2014 and 2023, including citations sourced from YouTube videos. Our findings provide a characterization of two principal components in evidence citation employed by various science communication stakeholders. The first component enhances a paper's visibility by driving social attention, while the second focuses on its social influence and impact, determined by the paper's quality and scientific relevance.