Filter by keyword: Digital science communication

Nov 10, 2025 Article

Empathic, Humorous, and … Trustworthy? A Mixed-methods Study on Real-time Evaluations of Voice-based AI Communicating Science-related Information

Two studies, using real-time response measurement and interviews, explore how German recipients assess the trustworthiness of a voice-based communicative AI conveying science-related information with empathic and humorous expressions. In both a laboratory and an online study, humor was associated with short-term declines in trustworthiness, reflecting cultural expectations and appreciation of objectivity and neutrality. In contrast, empathic expressions are rated more trustworthy, but evoke less conspicuous effects. Cluster analysis identified four distinct patterns of evaluation, with two groups largely unaffected by affective cues and two skeptical of humor, underscoring the importance of personalization and adaptation in designing trustworthy communicative AI for science communication.

Volume 24Issue 062025Emotions and Science Communication (Emotions and Science Communication)

Nov 10, 2025 Article

Pathos as a persuasive resource for online research funding: Exploring emotion-based rhetorical strategies in science crowdfunding videos

by Ana Cristina Vivas-Peraza

This paper uses the Aristotelian concept of pathos to investigate how scientists can persuade their audiences through emotional appeals in science crowdfunding videos (SCVs). SCVs are short videos created to promote and fund a research project through online crowdfunding platforms, and represent an emerging genre of science communication that connects experts and audiences. By adopting a linguistic and semiotic approach, a sample of 50 SCVs was analysed with qualitative analysis software to identify linguistic and non-linguistic resources that could appeal to viewers' emotions. The findings show a strong emphasis on positive emotional appeals, particularly strategies that foster kindness and friendship between scientists and audiences. In contrast, appeals to fear and pity were minimal, suggesting that SCVs focus mostly on building trust and empowering potential donors rather than evoking urgency or guilt. These results shed light on the role of emotions in science communication, particularly in the context of research funding.

Volume 24Issue 062025Emotions and Science Communication (Emotions and Science Communication)

Oct 13, 2025 Review Article

How does social-media-based science communication affect young audiences? A scoping review of impact making

by Jordana Portman , Victoria Yael Miara Ms , Ayelet Baram-Tsabari

While social media has been praised for youth engagement with science, evidence of its impacts remains fragmented. This scoping review reports on the impacts of social-media-based science communication on young audiences. A PRISMA-guided database search yielded 2,257 articles, which were screened to include only empirical articles studying social media’s behavioral, attitudinal, and cognitive impacts on audiences, including youth, in science or health contexts. Using Directed Qualitative Content Analysis, the impacts desired, measured, and observed were categorized in the 35 remaining articles. The most desired and measured impact was knowledge gain, while the most observed outcomes were interest and trust in science. Many studies desired specific impacts but failed to measure them. Impactful content was relevant, visually appealing, and emotionally engaging. However, studies recognized that unreliable actors may also manipulate these characteristics to spread misinformation. While many science communicators assume the importance of social-media-based science communication for young audiences, evidence of observed outcomes is limited and specific to platforms and topics.

Volume 24Issue 052025

Aug 25, 2025 Article

The evidence citation patterns of video creators and their relationships with other science communicators

by Pablo Dorta-González

This study explores how YouTube content creators integrate scientific evidence into their videos by analyzing citation patterns across disciplines. The role of other alternative metrics is also considered. We apply Principal Component Analysis (PCA) to compare the citation count of 12,005 research articles from Biotechnology, Psychology, Astrophysics, and Ecology published between 2014 and 2023, including citations sourced from YouTube videos. Our findings provide a characterization of two principal components in evidence citation employed by various science communication stakeholders. The first component enhances a paper's visibility by driving social attention, while the second focuses on its social influence and impact, determined by the paper's quality and scientific relevance.

Volume 24Issue 042025

Jul 21, 2025 Article

Comparing the efficacy of narrative and didactic inoculation in combating climate change misinformation: impact on misbeliefs and intention to share misinformation

by Bingbing Zhang , Michael Schmierbach

Previous research has suggested that incorporating emotional language and exemplars within inoculation messages could enhance their effectiveness in inducing resistance to climate change misinformation. We conducted a between-subject experiment with four conditions (negative narrative inoculation, positive narrative inoculation, didactic inoculation, and misinformation only condition) to test the effectiveness of inoculation. We found that didactic inoculation increased perceived threat significantly more than both types of narrative inoculations. However, there were no significant differences across these three types of inoculation messages in conferring resistance to misinformation regarding counterarguing against misinformation, belief in misinformation, perceived credibility of misinformation, or intention to share misinformation.

Volume 24Issue 042025

Jun 09, 2025 Practice Insight

Micro-patronage for research communication: the Lingthusiasm podcast as a case study of a sustainable funding model

by Lauren Gawne , Jonathan O'Donnell

Micro-patronage provides a new model of funding for research communication. This article uses the Lingthusiasm podcast as a case study to describe how micro-patronage can work and some of the benefits and challenges involved. The authors draw on their own experience of micro-patronage to demonstrate how to create sustainable projects. They also discuss how it sits alongside university funding structures, while also providing a measure of independence from those structures.

Volume 24Issue 032025

Apr 14, 2025 Article

The new normal: the increasing adoption of generative AI in university communication

by Justus Henke

This study examines the adoption of generative AI (genAI) tools in German university communication departments using 2023 and 2024 survey data. Adoption has significantly increased in 2024, particularly for text generation, with private universities leading the way. Efficiency gains are evident, but issues with factual accuracy and data privacy persist. The findings highlight a transition from cautious experimentation to mainstream integration of genAI in communication strategies, though ethical concerns remain. Communication departments face the challenge of balancing genAI’s efficiency benefits with the need to uphold quality, individuality, and privacy.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 14, 2025 Article

“Away from this duty of chronicler and towards the unicorn”: how German science journalists assess their future with (generative) Artificial Intelligence

by Lars Guenther , Jessica Kunert , Bernhard Goodwin

The advent of generative Artificial Intelligence (genAI) is expected to have a significant impact on journalism. In this study, we address whether this development could help mitigate the crisis in science journalism. We conducted semi-structured interviews with 30 German science journalists, asking them about the potential impact genAI may have on the news-making process (i.e., selection, production, and distribution). The results suggest that interviewees anticipate many future benefits associated with genAI, some believe that the technology is unlikely to worsen the crisis in science journalism, while others express concerns about potential negative consequences (e.g., job loss).

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 14, 2025 Article

Exploring temporal and cross-national patterns: the use of generative AI in science-related information retrieval across seven countries

by Esther Greussing , Lars Guenther , Ayelet Baram-Tsabari , Shakked Dabran-Zivan , Evelyn Jonas , Inbal Klein-Avraham , Monika Taddicken , Torben Agergaard , Becca Beets , Dominique Brossard , Anwesha Chakraborty , Antoinette Fage-Butler , Chun-Ju Huang , Siddharth Kankaria , Yin-Yueh Lo , Lindsey Middleton , Kristian H. Nielsen , Michelle Riedlinger , Hyunjin Song

This study explores the role of ChatGPT in science-related information retrieval, building on research conducted in 2023. Drawing on online survey data from seven countries—Australia, Denmark, Germany, Israel, South Korea, Taiwan, and the United States—and two data collection points (2023 and 2024), the study highlights ChatGPT’s growing role as an information intermediary, reflecting the rapid diffusion of generative AI (GenAI) in general. While GenAI adoption is a global phenomenon, distinct regional variations emerge in the use of ChatGPT for science-related searches. Additionally, the study finds that a specific subset of the population is more likely to use ChatGPT for science-related information retrieval. Across all countries surveyed, science-information seekers report higher levels of trust in GenAI compared to non-users. They also exhibit a stronger understanding of how (Gen)AI works and, with some notable exceptions, show greater awareness of its epistemic limitations.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 14, 2025 Article

Behind the screens: how algorithmic imaginaries shape science content on social media

by Clarissa Elisa Walter , Sascha Friesike

Based on an ethnography of the development and production of science YouTube videos – a collaboration between a German public broadcaster and social science scholars – we identify three intermediary steps through which recommendation algorithms shape science content on social media. We argue that algorithms induce changes to science content through the power they exert over the content's visibility on social media platforms. Change is driven by how practitioners interpret algorithms, infer content strategies to enhance visibility, and adjust content creation practices accordingly. By unpacking these intermediate steps, we reveal the nuanced mechanisms by which algorithms indirectly shape science content.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Search results