Filter by keyword: Digital science communication

Science communication has seen a trend of diverse communicators in recent decades, who adopt different identity strategies to gain audience trust. This study focuses on the strategies used by three different groups of science communicators, including scientists, citizens and institutions, as well as the potential effects that may arise from these different strategies in terms of audience trust through quantitative content analysis. The findings show that communicators have biases towards using different strategies. There are also significant differences in the trust effects generated by different strategies used by different science communicators in different science topics. This indicates that the effect of science communication varies for different groups of science communicators and different science topics, and it is difficult to generate a universally applicable model, which further corresponds to the current trend of ‘diversification’ and ‘contextualization’ in science communication research.

This practice insight explores how translation and multimedia formats, such as video and audio, can enhance science communication efforts to combat community-driven misinformation and build trust within communities. Focusing on a national HIV survey, it details strategies for countering misinformation spread via platforms like Facebook and WhatsApp, which falsely accused data collectors of criminal activity. The research team’s response included multilingual, multimodal digital communication and community engagement, demonstrating the effectiveness of this blended approach in restoring trust and dispelling misinformation in diverse social and linguistic settings.

In light of global crises such as COVID-19, we argue that people’s trust in science drives their media choices in the digital sphere. The results from a German online survey show that individuals who perceive scientists as trustworthy in terms of ability, benevolence, and integrity, confidently expect science to provide accurate knowledge and guide reasonable decision-making in times of crisis. In turn, these positive trusting expectations towards science increase the use of established journalistic and scientific online sources for accessing scientific information. In contrast, people with low or no trust in science tend to resort to the messenger Telegram and ‘alternative’ online media outlets. Interestingly, the individual need for orientation does not amplify this association between trust in science and digital media use in a crisis situation.

Scientists are increasingly affected by harassment, especially on social media. While initial research highlights the detrimental consequences for affected scientists, the increased visibility of harassment through social media might also negatively affect public perceptions of scientists. Using a preregistered 2x2 between-subjects experiment (N = 1,246), this study shows that exposure to uncivil comments harassing female or male scientists negatively affects citizens’ trust in the attacked scientists but not trust in scientists in general or scientific information. Furthermore, some of the effects are moderated by gender and science-related populist attitudes.

Social media engagement is typically associated with actions such as sharing, liking, or commenting, and is often measured as such in quantitative analyses. This essay explores what is being captured through these methods by `unpacking' such engagement, arguing for a practice-oriented approach that takes into account the mundane ways in which non-scientists may encounter and use scientific content. We describe practice theory in the context of media production and use, before illustrating the approach with material from comments on Facebook posts produced by science-related sources. In showing the uses of science content in maintaining social bonds or performing particular identities (for instance), we argue that science communication research needs to study the wider contexts of how and why users encounter science online, and that the notion of social media practices can help us to do so.

This study describes US-based physicians' online public communication practices, particularly on the social media platform Twitter/X, during the COVID-19 pandemic. We draw on 28 semi-structured interviews to examine how they responded to the unique COVID-19 context with respect to each of the four features of post-normal science (PNS): facts uncertain, values in dispute, stakes high, and decisions urgent. Our analysis reveals that the pandemic shifted what, why, and how physicians used the platform, and with whom they aimed to communicate. We discuss the implications of these changes in their online communication habits, discourses, and representations around social media as a reaction to the context of PNS brought about by the pandemic.

This study addresses the perception of theoretical models and the application of evaluation indicators in the context of Public Communication of Science and Technology (PCST) within the digital environment of Brazilian federal universities. The model under validation was built based on the ideal types, presenting 26 indicators for monitoring and assessment. The results of a survey applied to communication managers in these institutions indicate the higher relevance of Type 1 indicators (Inform), with some institutions adopting Type 2 (Engage) indicators and, less frequently, Type 3 (Participate) indicators. Insufficient training in social media leads to platform-dependent evaluation. Despite being considered relevant, consistent monitoring remains irregular and is secondary in PCST programs.

The annual conference of the Science Communication Division of the German Communication Association (DGPuK) was held in Zurich, Switzerland, from 5–7 June 2024. The conference attracted around 125 researchers and science communication practitioners from Europe and beyond. In this review, I provide an overview of the conference and discuss some of the challenges for researching AI in science communication as well as for science communication practice.