Filter by keyword: Popularization of science and technology

Aug 23, 2021 Book Review

A look at the complex issues of science communication: the Routledge Handbook of Public Communication of Science and Technology

In the year of the PCST Conference that brings together scholars and experts in public communication of science, Routledge published the new edition of the Handbook of Public Communication of Science and Technology, edited by Massimiano Bucchi and Brian Trench. The book, in its third edition, seeks to update and define the field of study and application of science communication from both a theoretical and empirical point of view mostly in the light of the Covid-19 pandemic which undoubtedly represents an event of historical significance that cannot fail to question scholars on the medium and long-term effects.

Volume 20Issue 052021

Jul 05, 2021 Article

Exploring the use of positive humour as a tool in science communication: do science and non-science undergraduates differ in their receptiveness to humour in popular science articles?

by Alfred Chan , Chammika Udalagama

This study aims to test for differences in the receptiveness of science and non-science undergraduates to positive, non-aggressive humour being used in a science article, as an exploration into the utilization of such humour as a tool for more engaging science communication. The majority of the 76 respondents to an online survey were generally receptive to such use, with some differences between the two groups. It was also noted that a receptiveness to such humour may not necessarily be associated with a receptiveness to its actual use in science articles.

Volume 20Issue 042021

Jun 07, 2021 Article

Undifferentiated optimism and scandalized accidents: the media coverage of autonomous driving in Germany

by Lena Jelinski , Katrin Etzrodt , Sven Engesser

When, to what extent and under what conditions autonomous driving will become common practice depends not only on the level of technical development but also on social acceptance. Therefore, the rapid development of autonomous driving systems raises the question of how the public perceives this technology. As the mass media are regarded as the main source of information for the lay audience, the news coverage is assumed to affect public opinion. The mass media are also frequently criticized for their inaccurate and biased news coverage. Against this backdrop, we conducted a content analysis of the news coverage of autonomous driving in five leading German newspapers. Findings show that media reporting on autonomous driving is not very detailed. They also indicate a slight positive bias in the balance of arguments and tonality. However, as soon as an accident involving an autonomous vehicle occurs, the frequency of reporting, as well as the extent of negativity and detail increase. We conclude that well-informed public opinion requires more differentiated reporting — irrespective of accidents.

Volume 20Issue 042021

Feb 01, 2021 Commentary

“We had to be very clear that they weren't going to try to break into any of the cases”: what potential do ‘escape rooms’ offer as a science communication technique?

by Clare Wilkinson , Hannah Little

‘Escape rooms’ are a recent cultural phenomena, whereby a group of ‘players’, often friends or colleagues, are ‘locked’ in a room and must solve a series of clues, puzzles, or mysteries in order to ‘escape’. Escape rooms are increasingly appearing in a range of settings, including science centres and museums, libraries and university programmes, but what role can an escape room play in science communication? In this commentary, we explore the emerging literature on escape rooms as well as thoughts from a small number of escape room creators in the U.S. and U.K.

Volume 20Issue 012021

Jan 11, 2021 Article

Differences in knowledge, uncertainty, and social context in four medical TV series from Taiwan, Japan, South Korea and the United States

by Yin-Yueh Lo , Chun-Ju Huang

Television series that mix real science and imagery science make up a fascinating genre in popular science. While previous research on entertainment media focuses on Western examples and seldom includes Asian TV series, this study explores how medicine is portrayed in four TV series located in a hospital setting which were broadcasted in Taiwan. Yet, they were produced in different cultures: Taiwan, Japan, South Korea and the United States. We found that the emphasis is more on the social contexts of medicine than on factual medical information. Yet, fictional TV series may be crucial for contextualizing science and science-based medicine.

Volume 20Issue 012021

Nov 24, 2020 Commentary

‘Science for social revolution’: People’s Science Movements and democratizing science in India

by Venkateswaran T.V.

Often, new social movements engaged with science and society are characterised as contesting objectivity; the neutrality of modern science seeking to legitimise ‘lay perspectives’. It has been an article of faith among scholars to view third world movements as anti-science, anti-modernity and post-developmentalist. This commentary describes ideological framework, modes of action and organisation of the All India People’s Science Network (AIPSN), one of the People’s science movement (PSMs) active for more than the past four decades. They dispute the dominant development trajectory and science and technology-related policies for reinforcing the existing inequities. Nevertheless, they see ‘science’ as a powerful ally for realising their radical emancipatory vision of ‘science for social revolution’. Mobilising ‘science activists’ as unique alternate communicators, they strive for lay-expert collaboration. The canonical framing of third world social movements as postcolonial and anti-modern does not capture this unique case from India. Further studies are required to tease out such strands of social movements elsewhere.

Volume 19Issue 062020

Sep 30, 2020 Article

COVID-19 infections on international celebrities: self presentation and tweeting down pandemic awareness

by Wishes Mututwa , Trust Matsilele

The novel coronavirus (COVID-19) which was first reported in China's Wuhan province in December 2019 became a global pandemic within a few months. The exponential rise in COVID-19 cases globally was accompanied by a spike in misinformation about the pandemic, particularly on social media. Employing Social Network Theory as a lens, this qualitative study explores how selected international celebrities appropriated their Twitter micro-blogging pages to announce their COVID-19 infection to the world. The study finds that these celebrities can take advantage of their huge social media following to counter disinfodemic and promote awareness about health pandemics.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Aug 17, 2020 Article

Listen to the audience(s)! Expectations and characteristics of expert debate attendants

by Nina Wicke , Monika Taddicken

Expert debates have become a popular form to inform the public about scientific issues. To deepen our knowledge about individuals who attend such formats and to investigate what they expect of the dissemination of science, this study analyzes the attendants of scientific expert debates and their expectations. Cluster analysis is applied to survey data (n=358) to explore whether distinct segments may be distinguishable within this supposedly homogeneous audience. Four different segments were identified and, overall, the findings indicate that attendants expect science communication to not only present scientific findings comprehensibly and from different perspectives, but also to create everyday life applicability, whereas interacting with scientists is of less interest.

Volume 19Issue 042020

Jun 08, 2020 Article

«Diamo l’assalto al cielo!» («Let’s assault the sky»): science communication between scientists and citizens and Lombardo Radice’s television in Italy in the years of the protests

by Fabio Lusito

The years of the protests marked a period of social turmoil in Italy. The critical impulses that developed within worker and student groups had political effects even on science. This paper aims to offer a historiographical description of some stages of the relationship between scientists and protesting movements, going back over the developments in science communication in Italy between the late sixties and the seventies, focusing on the case of Lucio Lombardo Radice and his work as a TV populariser. The reinterpretation of the recent past could be useful to better understand the contemporary developments in science communication from a historical perspective.

Volume 19Issue 032020

Mar 23, 2020 Conference Review

Report — 2nd meeting of mediation of knowledge and scientific culture

by Diogo Santos

On 3rd and 4th February, at Pavilhão do Conhecimento (Lisbon, Portugal), Ciência Viva organized the 2nd meeting of Mediation of Knowledge and Scientific Culture. This edition reunited politicians, teachers, science communicators and researchers to discuss culture, science communication and museums. The organization promoted workshops and invited three keynote speakers: Abdulaziz Alhegelan, Brian Trench and Ngaire Blankenberg who led discussions around cultural differences, science communication processes such as evaluation or impact, and how museums need to change to became more neutral.

Volume 19Issue 022020

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