Filter by keyword: Popularization of science and technology

The COVID-19 pandemic exposed tensions between science, politics, and public trust in Brazil. Amid the rise of far-right populism, denialist narratives, and disinformation, scientific evidence became entangled in ideological disputes. Drawing on studies of media coverage, social media dynamics, and public perception of science, this commentary argues that traditional deficit-model approaches are insufficient in polarized contexts. Rebuilding trust requires rethinking science communication as a democratic and culturally embedded practice, grounded in dialogue, empathy, and participation. Strengthening institutional communication, engaging diverse actors, and recognizing multiple knowledge systems are essential to restoring public relevance and legitimacy of science.

This study investigates the emotional and cognitive responses of Arabic-speaking audiences to informal science communication on YouTube. Focusing on three prominent Arabic YouTube channels that provide science content, @Da7ee7, @NidhalG, and @Espitalia, the study analyzes their communication styles to explore how stylistic differences shape audience engagement and perception. The study classifies the channels into three distinct communicative styles; humorous, academic, and conversational to examine variation in audience responses. Employing computational content analysis, the study applies LDA topic modeling and sentiment analysis to examine emotional and cognitive engagement in user comments. Results show that humorous content is associated with stronger positive emotions and cognitive activation, whereas academic and conversational styles evoke more mixed reactions. Topics like space science and artificial intelligence elicit complex emotions such as confusion and admiration. Addressing a key gap in Arabic-language science communication, the study reveals how style and topic shape public engagement in culturally specific digital spaces.

Scientific press releases are reaching the public directly through press reproduction and institutional dissemination. Science News Agencies (SNAs) mediate this process, distributing texts to thousands of journalists while also "leaking" them on their websites and social media. This comparative case study examines four SNAs — BORI, SMC UK, AlphaGalileo, and EurekAlert! — regarding their role in circulating public scientific information. Through literature review, SNA analysis and principles such as openness and inclusion in science, we converted scholars' concerns into a preliminary index potentially capable of assessing SNAs' public suitability. SARP (Social Adequacy Rating for Press Releases) suggests a shift from purely public relations content towards serving the public interest, highlighting areas needing attention in SNAs' social function, to be refined in future research. Clear guidelines, links to open scientific articles, and explicit notices on press releases’ purposes are simple yet effective ways to address issues concerning science public relations' pervasiveness in the public sphere.

This practice insight examines how science mediators facilitate students' appropriation of scientific knowledge. It focuses on the Science of Superheroes initiative, which is an informal education curriculum activity designed to engage middle school students in exploring environmental challenges through the creation of a superhero. Using Bruner's scaffolding framework, we analyze how mediators' interventions shift between scaffolding functions, depending on the task. While the appropriation of scientific knowledge is supported by questioning and information-sharing strategies, the creative phase sees an increase in proposal-based scaffolding, which struggles to counterbalance students' reliance on magical thinking. This cognitive tension highlights the challenges of integrating scientific knowledge into a fictional narrative. Our findings highlight the need for science mediators to refine their questioning techniques, foster greater self-regulation among students, and enhance their ability to meaningfully incorporate scientific concepts into their superhero designs. Our study contributes to ongoing discussions on the professionalization of science mediation and offers new insights for mediator training.

Starting from the premise that public science communication practices have changed in recent years, this paper asks where these changes are heading and what factors can explain them. We conducted a survey among researchers at CONICET[CONICET (Consejo Nacional de Investigaciones Científicas y Técnicas) is the National Council of Science and Technology.] in Argentina, asking them about these changing practices. Considering the major technological changes that have taken place in recent years, we find that science popularisation activities have intensified, but with significant differences in the means used to communicate informed by the career stage of the researcher. We also consider the different motivations of scientists to engage in science communication activities.

Stem cell research and therapies have been the topic of hype in the news media in Europe, America, Asia and the Pacific. Using a computational approach, we examine stem cell hype in the news media in the unique political, media and cultural context of Vietnam. The results indicate a pattern of the news media portraying this medical advancement as a source of national pride and achievement to tap into consumers' patriotism. The computational frame analysis method was shown to be efficient, helpful, and useful when researchers are confronted with urgent social, technological or public health matters. Findings from this study suggest that there is a need for national and international efforts to investigate news media content that misrepresents the current stage of stem cell treatment efficacy and risks.

This practice insight explores the potential of broadcast television news and current affairs programs for science communication in everyday viewing environments. Using the Japanese news program Shins¯o H¯od¯o Bankisha! as a case study, we assessed its impact on public knowledge of “blue carbon”, a relatively new scientific topic. The program aired on May 28, 2023, reaching an estimated 2.76 million viewers in the Kanto region. A survey revealed that viewers exposed to “blue carbon” through the broadcast showed significant knowledge gains compared to non-viewers, regardless of their interest in science. This included individuals with low scientific interest, a group often excluded by traditional science communication methods. Despite the rise in popularity of digital media formats, broadcast television news and current affairs programs showed their unique ability to disseminate scientific knowledge to diverse audiences, even in today’s multitasking environments. These findings highlight the enduring relevance of television in science communication and its potential to complement digital platforms for broader public engagement.

This paper studies how artificial intelligence was set to the agenda in the press and social media in France. By simultaneously analysing the framing of AI and the key actors who dominated the discourse on this technology in the national press and on the X and Facebook platforms, the study highlights, on the one hand, the influence of digital companies and government narratives, and on the other, the presence of alternative stakeholder perspectives that diverge from dominant discourses and contribute to political polarisation on AI-related issues such as facial recognition. Our study sheds light on how AI framing can highlight dominant and alternative narratives and visions and may contribute to the consolidation of socio-technical imaginaries in the French public sphere.