Filter by keyword: Science communication: theory and models

Publications including this keyword are listed below.

183 publications found

Nov 25, 2024 Article

Anthropomorphism and motivating participation in citizen science projects

by Zoey Rosen, Marilee Long, Bonne Ford, Eric A. Wendt, Michael Cheeseman, Casey Quinn, Christian L'Orange, John Volckens and Jeffrey R. Pierce

Maintaining long-term participation in citizen science projects is challenging; thus, it is important for project developers to use effective techniques to motivate participants. One approach is to incorporate anthropomorphism (ascribing humanlike qualities to a non-human agent) when designing and deploying technology. In a quasi-experimental study conducted as part of the Citizen-Enabled Aerosol Measurements for Satellites (CEAMS) citizen science project, we investigated the relationship between anthropomorphism and motivation to participate in citizen science. Findings showed partial support for the relationship between anthropomorphism and motivation.

Volume 23 • Issue 08 • 2024

Oct 28, 2024 Article

Characterization of polarized scientific digital messages: a scoping review

by Ana Maria Jucá, Matheus Lotto, Agnes Cruvinel and Thiago Cruvinel

This scoping review elucidated the characteristics of polarized scientific digital messages credited by researchers for studying the impact of content on people's perceptions. Inclusion criteria encompassed discourse and content analysis studies examining the syntactic and lexical features of polarized messages in online science communication, as well as crossover and randomized information intervention studies. Studies without sufficient detail for data extraction or that did not address message characteristics were excluded. After these exclusions, 10 studies were evaluated for the outcomes. Characteristics of polarized messages were observed to include topic dependency, single viewpoint, discredit of opposing views, emphasis on the minority and flaws of concurrent discourses, and uses of assertive statements, intensifiers, controversy, partisanship, skepticism, sarcasm, vague lexicons, and expert opinion support. As a result, we propose a system of codification for identifying and characterizing polarized discourses in science communication digital messages that can be employed in further content analysis studies.

Volume 23 • Issue 08 • 2024

Oct 21, 2024 Essay

Communication and engagement for basic science: insights and practical considerations

by Keegan Sawyer and Brooke Smith

Basic research underpins the innovations that power the global economy and shape society. It is the focus of scientific investment for both The Kavli Foundation and the U.S. Department of Energy Office of Science. Yet it has been rare to see basic research command much attention, practice, or scholarship in science communication. In December 2020, we launched the Science Public Engagement Partnership, or SciPEP, a limited term public-private partnership, to dive into basic science communication headlong. Our work through SciPEP has led to new insights about audiences’ relationship to basic science, as well as the needs and interests of those who communicate basic research. We see a path forward that involves forging more partnerships between scholars who study science communication and practitioners of basic science communication.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Article

Can media inspire public engagement with astronomy? Assessing information modalities and potential mechanisms for inspiration in a basic science context

by Matthew S. VanDyke and Sara K. Yeo

Although many science communicators strive to inspire audiences, scant research has sought to understand how media may evoke inspiration. The present study was a three-condition (modality: text-only, audio-only, and audiovisual) between-subjects experiment examining how media content about the James Webb Space Telescope (JWST) motivated participants’ feeling moved, awe, curiosity, rumination, and their inspiration state. The findings revealed no statistical difference between using text or audio content, but that audiovisual content can hinder rumination if self-transcendent emotions are not induced. Findings revealed that content leading participants to feeling moved and experiencing awe should lead to reflective thought, and ultimately, feelings of inspiration.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight

The Hopes and Fears Lab: enabling dialogue on discovery science

by Richard Milne, Catherine Galloway, Mariam Rashid, Daniela Boraschi, Claudette Burch and Anna Middleton

In this Practice Insight, we consider challenges associated with dialogue-based public engagement with discovery science, related to a focus on application, the need for short-term policy impact, and the lack of conceptual attention to dialogue. We consider potential responses to these through our initial evaluation of The Hopes and Fears Lab engagement project. We suggest the potential value of foregrounding emotional connections with science for both researchers and members of the public, and the need for as much attention to be paid to the preparatory work and settings for dialogue as to the dialogue itself.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 16, 2024 Essay

Unpacking social media `engagement': a practice theory approach to science on social media

by Sarah R. Davies, Rebecca Wells, Fabiana Zollo and Joseph Roche

Social media engagement is typically associated with actions such as sharing, liking, or commenting, and is often measured as such in quantitative analyses. This essay explores what is being captured through these methods by `unpacking' such engagement, arguing for a practice-oriented approach that takes into account the mundane ways in which non-scientists may encounter and use scientific content. We describe practice theory in the context of media production and use, before illustrating the approach with material from comments on Facebook posts produced by science-related sources. In showing the uses of science content in maintaining social bonds or performing particular identities (for instance), we argue that science communication research needs to study the wider contexts of how and why users encounter science online, and that the notion of social media practices can help us to do so.

Volume 23 • Issue 06 • 2024

Oct 09, 2024 Article

How to make sense of generative AI as a science communication researcher? A conceptual framework in the context of critical engagement with scientific information

by Inbal Klein-Avraham, Esther Greussing, Monika Taddicken, Shakked Dabran-Zivan, Evelyn Jonas and Ayelet Baram-Tsabari

A guiding theory for a continuous and cohesive discussion regarding generative artificial intelligence (GenAI) in science communication is still unavailable. Here, we propose a framework for characterizing, evaluating, and comparing AI-based information technologies in the context of critical engagement with scientific information in online environments. Hierarchically constructed, the framework observes technological properties, user experience, content presentation, and the context in which the technology is being used. Understandable and applicable for non-experts in AI systems, the framework affords a holistic yet practical assessment of various AI-based information technologies, providing both a reflection aid and a conceptual baseline for scholarly references.

Volume 23 • Issue 06 • 2024

Sep 02, 2024 Article

Are we on the right path? Insights from Brazilian universities on monitoring and evaluation of Public Communication of Science and Technology in the digital environment

by Cibele Maria Garcia de Aguiar, Sergio Luiz Monteiro Salles Filho, Sérgio Parreiras Pereira and Fernando Antonio Basile Colugnati

This study addresses the perception of theoretical models and the application of evaluation indicators in the context of Public Communication of Science and Technology (PCST) within the digital environment of Brazilian federal universities. The model under validation was built based on the ideal types, presenting 26 indicators for monitoring and assessment. The results of a survey applied to communication managers in these institutions indicate the higher relevance of Type 1 indicators (Inform), with some institutions adopting Type 2 (Engage) indicators and, less frequently, Type 3 (Participate) indicators. Insufficient training in social media leads to platform-dependent evaluation. Despite being considered relevant, consistent monitoring remains irregular and is secondary in PCST programs.

Volume 23 • Issue 06 • 2024

Aug 05, 2024 Article

Metaphors of communication professionals in higher education: between the trivial and significant

by Hogne Lerøy Sataøen, Daniel Lövgren and Simon Neby

This study explores the evolving, however also “messy”, role of communication professionals in higher education institutions (HEIs), who are involved in organizational science communication. Despite substantial growth and professionalization within HEIs' communication departments, limited research delves into these professionals' own perspectives and their self-understanding. Our investigation employs a metaphors-in-use perspective, through 26 interviews in ten Scandinavian HEIs. The paper contributes to the research on organizational science communication by unraveling the metaphors used by communication professionals: the salesman, the marketplace-facilitator, the police, the missionary, the storyteller, and the overhead-cost, gaining an understanding of how communication professionals perceive their own role.

Volume 23 • Issue 05 • 2024

Jul 15, 2024 Article

Science journalism in the Kingdom of Saudi Arabia: news sources engagement and [lack of] science accountability

by Abdullah Alhuntushi and Jairo Lugo-Ocando

In this article we explore normative professional expectations around science journalists in Saudi Arabia (KSA) and how news reporters do access, engage with, and use news sources. Against broader and more universal normative expectations, we found that journalists in that country used a low diversity of sources in science news reporting and depended on official and public relations sources. These findings point to a current lack of criticality in science media reporting in KSA and limited ability for media to hold science to account. In so doing, we offer explanations for the divergence and gaps.

Volume 23 • Issue 05 • 2024