Publications

Sep 30, 2020 Article

Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis

by Zahaira Fabiola González Romo , Sofia Iriarte Aguirre , Irene Garcia Medina

Today, thanks to the consolidation of Internet, users have access to many sources of information on health issues. On social networks, there are profiles of health professionals who share content that generates credibility when published by specialists who are knowledgeable in the sector. These profiles include pharmaceutical professionals who disseminate and create content based on scientific knowledge. Pharmaceutical influencers on Instagram have an informative role on health, nutrition and cosmetic dermatology issues. This research aims to learn about the communication management of these influencers during the Coronavirus crisis in Spain and how they have modified their habitual discourse, as well as seeking to identify the formats of their publications that generate greater engagement and conversions among their followers.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 30, 2020 Article

China and the battle to win the scientific narrative about the origin of COVID-19

by Daniel Lemus-Delgado

The emergence of COVID-19 represented a critical problem for the legitimacy and prestige of the Chinese Communist Party. The Chinese authorities had to fight not only to contain the spread of the virus but also to create a favorable public opinion about how they managed the crisis. Based on Foucault's approach to the “Regime of Truth”, this article analyzes the narrative surrounding the origin of the virus and how science was employed to lend it legitimacy. The article concludes by reviewing how the idea of science as a truth knowledge is used to construct a particular viewpoint, one focused on legitimizing the outbreak containment measures taken by the Chinese government.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 30, 2020 Article

Exit only: harms from silencing employee voice

by Karen Adkins

The nationwide shortage of PPE for health care workers has been well documented. Reporting on this issue has been complicated by hospitals' imposition of gag orders on physicians and health care workers. There are harms that result from imposing these gag orders that go beyond the obvious harms to public and employee health and safety. Using Hirschman's ‘Exit, Voice, and Loyalty’ (1970) as a framework demonstrates that these orders represent a dangerous concentration of power in employer hands — health care workers are reduced to functionaries. Hirschman's argument, in part, is that organisations should seek to balance the availability of exit, voice, and loyalty for employees. Restricting employee options in morally untenable situations to exit only leads to direct and indirect harms. These gag orders are a pernicious practice, and bring with them long-term negative implications for employee morale, employee effectiveness, and public service.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 30, 2020 Editorial

COVID-19 and science communication: a JCOM special issue

by Luisa Massarani , Padraig Murphy , Rod Lamberts

The devastating effects of COVID-19 and the speed of both the scientific and medical response and the public information requirements about frontline healthcare work, medical advances and policy and compliance measures has necessitated an intensity of science communication never seen before. This JCOM special issue — the first of two parts — looks at the challenges of communicating COVID-19 and coronavirus in the early spread of the disease in 2020. Here we present papers from across the world that demonstrate the scale of this challenge.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 30, 2020 Article

The landscape of disinformation on health crisis communication during the COVID-19 pandemic in Ukraine: hybrid warfare tactics, fake media news and review of evidence

by Sonny Patel , Omar Moncayo , Kristina Conroy , Doug Jordan , Timothy Erickson

The COVID-19 pandemic has impacted the world in ways not seen since the 1918–1920 Spanish Flu. Disinformation campaigns targeting health crisis communication during this pandemic seek to cripple the medical response to the novel coronavirus and instrumentalize the pandemic for political purposes. Propaganda from Russia and other factions is increasingly infiltrating public and social media in Ukraine. Still, scientific literature has only a limited amount of evidence of hybrid attacks and disinformation campaigns focusing on COVID-19 in Ukraine. We conducted a review to retrospectively examine reports of disinformation surrounding health crisis communication in Ukraine during the COVID-19 response. Based on the themes that emerged in the literature, our recommendations are twofold: 1) increase transparency with verified health crisis messaging and, 2) address the leadership gap in reliable regional information about COVID-19 resources and support in Ukraine.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 21, 2020 Article

Addressing diversity in science communication through citizen social science

by Lissette Lorenz

This article seeks to address the lack of sociocultural diversity in the field of science communication by broadening conceptions of citizen science to include citizen social science. Developing citizen social science as a concept and set of practices can increase the diversity of publics who engage in science communication endeavors if citizen social science explicitly aims at addressing social justice issues. First, I situate citizen social science within the histories of citizen science and participatory action research to demonstrate how the three approaches are compatible. Next, I outline the tenets of citizen social science as they are informed by citizen science and participatory action research goals. I then use these tenets as criteria to evaluate the extent to which my case study, a community-based research project called ‘Rustbelt Theater’, counts as a citizen social science project.

Volume 19Issue 042020

Sep 07, 2020 Article

Operationalizing science literacy: an experimental analysis of measurement

by Meaghan McKasy , Michael Cacciatore , Leona Yi-Fan Su , Sara K. Yeo , Liane Oneill

Inequalities in scientific knowledge are the subject of increasing attention, so how factual science knowledge is measured, and any inconsistencies in said measurement, is extremely relevant to the field of science communication. Different operationalizations of factual science knowledge are used interchangeably in research, potentially resulting in artificially comparable knowledge levels among respondents. Here, we present data from an experiment embedded in an online survey conducted in the United States (N = 1,530) that examined the distribution of factual science knowledge responses on a 3- vs. 5-point response scale. Though the scale did not impact a summative knowledge index, significant differences emerged when knowledge items were analyzed individually or grouped based on whether the correct response was “true” or “false.” Our findings emphasize the necessity for communicators to consider the goals of knowledge assessment when making operationalization decisions.

Volume 19Issue 042020

Sep 01, 2020 Commentary

Science Communication as a design challenge in transdisciplinary collaborations

by Éva Kalmár , Hanneke Stenfert

In this series of comments, we argue for Science Communication as an enabler of transdisciplinary, integrative collaboration in the context of today’s complex, multi-stakeholder issues. Participatory design, as a collaborative method, is effective in achieving mutual learning, shared understandings, integrating disciplines and creating solutions that make sense in the multi-layered reality of today’s challenges. Science Communication, therefore, is communication design in transdisciplinary collaborations.

Power in science communication collaborations

by Megan Halpern and Michael O'Rourke

Disentangling the different layers of interdisciplinarity

by Renate Klaassen

Should science communication become part of a discipline of integration and implementation sciences (i2S)?

by Gabriele Bammer

Collective creativity: strategies for catalyzing interdisciplinary research

by Elizabeth LaPensee and Aalap Doshi

From actors to space, through processes: reflections from co-production and commoning

by Paola Alfaro - d'Alençon and Horacio Torrent

Volume 19Issue 042020

Aug 17, 2020 Article

Listen to the audience(s)! Expectations and characteristics of expert debate attendants

by Nina Wicke , Monika Taddicken

Expert debates have become a popular form to inform the public about scientific issues. To deepen our knowledge about individuals who attend such formats and to investigate what they expect of the dissemination of science, this study analyzes the attendants of scientific expert debates and their expectations. Cluster analysis is applied to survey data (n=358) to explore whether distinct segments may be distinguishable within this supposedly homogeneous audience. Four different segments were identified and, overall, the findings indicate that attendants expect science communication to not only present scientific findings comprehensibly and from different perspectives, but also to create everyday life applicability, whereas interacting with scientists is of less interest.

Volume 19Issue 042020

Aug 03, 2020 Practice Insight

Free Bright Conversations — meaningful participatory activities for the communication of the Sustainable Development Goals (SDGs)

by Manuel Ballatore , Marie Bartsch

Political, economic and social actors have begun to implement the 17 SDGs (UN 2030 Agenda) to build a desirable future for everyone. To reach this goal, a mix of systemic alteration and individual change is needed. “Free Bright Conversations” is a dialogue-based science communication event developed at MUSE-Science Museum in Trento that focuses on people's engagement with sustainable development. The paper describes the format and provides an evaluation based on preliminary data collected on two occasions. The authors conclude that participatory science communication furthers involvement with our common, sustainable future.

Volume 19Issue 042020

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