Publications

Reflecting on the practice of storytelling, this practice insight explores how collaborations between scholars and practitioners can improve storytelling for science communication outcomes with publics. The case studies presented demonstrate the benefits of collaborative storytelling for inspiring publics, promoting understanding of science, and engaging publics more deliberatively in science. The projects show how collaboration between scholars and practitioners [in storytelling] can happen across a continuum of scholarship from evaluation and action research to more critical thinking perspectives. They also show how stories of possible futures and community efficacy can support greater engagement of publics in evidence-informed policymaking. Storytelling in collaborations between scholars and practitioners involves many activities: combining cultural and scientific understandings; making publics central to storytelling; equipping scientists to tell their own stories directly to publics; co-creating stories; and retelling collaborative success stories. Collaborative storytelling, as demonstrated in these case studies, may improve the efficacy of science communication practice as well as its scholarship.

Student engagement is an important predictor of choosing science-related careers and establishing a scientifically literate society: and, worryingly, it is on the decline internationally. Conceptions of science are strongly affected by school experience, so one strategy is to bring successful science communication strategies to the classroom. Through a project creating short science films on mobile devices, students' engagement greatly increased through collaborative learning and the storytelling process. Teachers were also able to achieve cross-curricular goals between science, technology, and literacy. We argue that empowering adolescents as storytellers, rather than storylisteners, is an effective method to increase engagement with science.

Can we really say what type of story has impact on us, and what type of story does not? Evidence suggests that we can. But we need to better understand the way that stories work on us, at a neural and empathetic level, and better understand the ways that the elements of stories, such as structure and metaphor work. By combining scientific research with the deeper wisdom of traditional storytelling we have both a deep knowledge married to scientific evidence — which can be very powerful tools for science communicators.

The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might proceed: by mobilising ideas about experience; by framing science communication through identity work; by focusing on fiction; and by paying attention to emotion. We therefore present a view of science communication as always entangled within, and itself shaping, cultural stories and meanings. We close by suggesting that one benefit of this approach is to move beyond debates concerning ‘deficit or dialogue’ as the key frame for public communication of science.

There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success factors, while others explore new formats, platforms and collaborators in science storytelling activities.

Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in research is formed and may give researchers agency in promoting confidence through their communication activities.

As science communication develops as a field of both practice and research, it needs to address issues of equity, diversity, and inclusion across a wide range, including race, power, class, gender. Doing so will require deeper understanding of conceptual work and practical activities that address those issues. This brief comment introduces a series of commentaries that provide one approach: feminist approaches to science communication.

Science and technology have become tools to legitimize messages that affect the world in terms of society, politics and economy. This paper presents part of the results of a study that analyzed the symbolic construction of the future in the scientific-technological discourse at EPCOT theme park in Orlando, Florida. The sociohistorical conditions and narrative strategies are analyzed based on the theoretical and methodological approach by John B. Thompson. The results highlighted that the construction of the notion of progress is strongly influenced by the commercial and political interests of the sponsors. In particular, the ‘Test Track’ ride totally lacks any discussion about the impact of cars on society and the environment. The future is presented as a utopian one without any possible disruption, a perception that permeated the development of the United States over the 20th century and is promoted even in the 21st century despite the evidence provided by multiple wars and crises.

In early August 2019, the U.S.A. saw 2 significant mass shootings in just 48 hours. On Twitter, Neil deGrasse Tyson responded with a tweet to his millions of followers. He outlined the number of deaths in 48 hours from other causes, and seemed to disparage the human tendency to respond emotionally “more to spectacle than to data”. The tweet resulted in an uproar. This “twitterstorm” might provide important lessons for practicing science communicators. The first lesson outlined in this letter is about the use of analogy in science communication, and the second is about how emotion is addressed in science communication.

Live science events engage publics with science in a social context. This article articulates the aims and ethos of this growing sector within a research context. Semi-structured interviews (N=13) and focus groups (N=77) were conducted with event practitioners (both professional and volunteers) in the U.S.A. and U.K.. Inductive thematic analysis indicated that event producers aim to raise awareness of and professionalism in the sector. In particular, they seek to develop research into long-term impacts of events for both audiences and practitioners.