Search

‘Alternative’ and ‘activist’ are words with meanings strongly influenced by the social context of their use. Both words refer to concepts, things or people that stand in opposition to other concepts, things and people that are often taken for granted, and not elucidated. In science communication studies, ‘science’ is often an unelucidated concept. Indeed, in recent history, efforts within academia to map the perspectives on science that we might explore with the public have proven fractious, to say the least. In everyday science communication practice, however, we can readily see that there are many differing perspectives on science (and its alternatives) and on how, as the activists urge, it should (or should not) be deployed. This commentary encourages a symmetrical approach to understanding ‘alternative’ and ‘activist’ in the context of science communication, which has the potential to bring out a range of perspectives and provide a context for democratic engagement.

For many decades, NGOs and social movements have acted as “alternative” science communicators. They have made strategic use of science to promote their ideological stances, to influence political and/or economic decision-making and to motivate civic action. To date, however, our understanding of science communication in activism has received little critical attention. This set of commentaries acts as a starting point for further research and reflection. The different cases and perspectives urge readers to consider the impact, democratic legitimacy, and relevance of alternative science communication, and the challenges that alternative science communicators pose for science communication and society.

This commentary describes the work of the NGO Danish Seed Savers, working with heritage plants, highly prioritized by The Food and Agriculture Organization of the United Nations. The Danish Seed Savers act as activists, when they work to change the implementation of EU seed-legislation. At the same time, they have a seat in the Danish Committee on Plant Genetic Resources and help the Ministry of Food to protect and communicate about heritage plants. The commentary reflects on the role of the Danish Seed Savers. They are science communicators and activists but asks: are they alternative?

Activists, social organizations and members of citizen collectives in Mexico and Latin America have assumed not only the fight for water and territory, but also the difficult task of interacting with experts in different scientific fields, and the challenge of placing their causes in the public space. They take the role of cultural mediators between affected people, scientists and politicians within hybrid transdisciplinary working groups. Within the framework of these groups' actions, a new current of communication of science has emerged, one that shifts its interest from encouraging involvement with scientific knowledge for its own sake, to untangling, understanding and communicating socio-environmental issues for the explicit purpose of contributing to social transformation.

This book review considers the contribution of Communicating Science, A Global Perspective to our understanding of the history of science communication across the globe. With 40 chapters and nearly 1000 pages of text, this substantial book provides insights into the unique histories of science communication in 39 countries across all regions of world.

This paper identifies the diverse ways in which participants engage with science, through the same citizen science project. Using multiple data sources, we describe various activities conducted by citizen scientists in an air quality project, and characterize the motivations driving their engagement. Findings reveal several themes, indicative of participants motivations and engagement; worried residents, education and outreach, environmental action, personal interest and opportunistic engagement. The study further illustrates the interconnectivity between science communication and citizen science practices and calls for nurturing this relationship for the mutual advancement of both fields.

U.S. and other publics perceive STEM (science, technology, engineering, and mathematics) fields as masculine and scientist as a male occupation, but Japanese public perception remains unstudied. Using an online survey, we identified keywords associated with physics, chemistry, mechanical engineering, information science, biology, and mathematics. A second online survey showed that the Japanese public perceived both keywords and fields as masculine. This trend was stronger in individuals with less egalitarian attitudes towards gender roles. We suggest that attitude towards gender roles contributes to the masculine image of science in Japan.

This paper analyzes a new initiative in Brazil’s ‘Ciência Hoje’ magazine, called “Interactive Articles”, aimed at understanding how stakeholders relate to interactivity when writing a science communication article. We investigated participation in two platforms (magazine website and Facebook page) and interviewed the authors concerning the tool’s impact on their articles. Comments were examined using intensity analysis and content analysis, while interviews were analyzed with the collective subject discourse method. The study concluded that the novel initiative presented positive results in terms of interactivity and was regarded as public engagement and contextual model of science communication from the interviewed authors.

Understanding how individuals perceive the barriers and benefits of precautionary actions is key for effective communication about public health crises, such as the COVID-19 outbreak. This study used innovative computational methods to analyze 30,000 open-ended responses from a large-scale survey to track how Wisconsin (U.S.A.) residents' perceptions of the benefits of and barriers to performing social distancing evolved over a critical time period (March 19th to April 1st, 2020). Initially, the main barrier was practical related, however, individuals later perceived more multifaceted barriers to social distancing. Communication about COVID-19 should be dynamic and evolve to address people's experiences and needs overtime.

Today, thanks to the consolidation of Internet, users have access to many sources of information on health issues. On social networks, there are profiles of health professionals who share content that generates credibility when published by specialists who are knowledgeable in the sector. These profiles include pharmaceutical professionals who disseminate and create content based on scientific knowledge. Pharmaceutical influencers on Instagram have an informative role on health, nutrition and cosmetic dermatology issues. This research aims to learn about the communication management of these influencers during the Coronavirus crisis in Spain and how they have modified their habitual discourse, as well as seeking to identify the formats of their publications that generate greater engagement and conversions among their followers.