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Mar 28, 2022 Article

Practicing engaged research through pandemic times: do not feed the animals?

From ‘Feed the Birds’ to ‘Do Not Feed the Animals’ takes an engaged approach in which science communication is both process and outcome of the research. The project started in the UK in March 2020, coinciding with government-imposed lockdowns in response to the COVID-19 pandemic; since the project’s engagement had been designed around in-person interactions, a rapid and creative rethink was needed. This paper outlines the redesign of the project and describes a hybrid model of on-line and in-person engagement, integrating new skills and technologies which the pandemic catalysed, with well-established in-person practice in science communication. Our research develops good practice for online, participatory science communication, and supports the advancement of engaged research more widely.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Article

Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing can transform relationships between livestock producers and other animal health stakeholders — an Australian case study

by Jennifer Manyweathers , Yiheyis Maru , Lynne Hayes , Barton Loechel , Jennifer Kelly , Simone Felton , Marwan El Hassan , Heleen Kruger , Rob Woodgate , Marta Hernandez-Jover

Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia's response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders' voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Essay

The Group Provisory Conclusion, a powerful tool for science debut

by Marima Hvass-Faivre d'Arcier

This article will take you through the evolution of our approach in presenting and communicating science. For twenty years ‘1, 2, 3, sciences’ has run participatory live workshops for adults. A special tool, the Group Provisory Conclusion or GPC, involving each participant, contributes to the success. Our expectation was to rekindle the public’s interest through participatory methods, supported by the emergence of collective intelligence. It describes our actions to help people reduce their apprehension towards science.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 21, 2022 Book Review

Mass appeal

by Ann-Christine Kinzer

Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.

Volume 21Issue 012022

Mar 14, 2022 Article

Deconstructing citizen science: a framework on communication and interaction using the concept of roles

by Susanne Hecker , Monika Taddicken

Citizen science opens the scientific knowledge production process to societal actors. In this novel collaboration process, scientists and citizens alike face the challenge of new tasks and functions, eventually resulting in changing roles. Role theory provides a way of conceptualizing the roles that people take in communication and interaction. We use role theory to create a framework that identifies scientists' and citizens' tasks in citizen science projects, main aims of communication, spaces they interact in, and their roles — thus providing a structured way to capture communication and interaction in and about CS for further scientific reflection and practical application.

Volume 21Issue 012022

Mar 07, 2022 Article

Scientific research in news media: a case study of misrepresentation, sensationalism and harmful recommendations

by Georgia Dempster , Georgina Sutherland , Louise Keogh

Accurate news media reporting of scientific research is important as most people receive their health information from the media and inaccuracies in media reporting can have adverse health outcomes. We completed a quantitative and qualitative analysis of a journal article, the corresponding press release and the online news reporting of a scientific study. Four themes were identified in the press release that were directly translated to the news reports that contributed to inaccuracies: sensationalism, misrepresentation, clinical recommendations and subjectivity. The pressures on journalists, scientists and their institutions has led to a mutually beneficial relationship between these actors that can prioritise newsworthiness ahead of scientific integrity to the detriment of public health.

Volume 21Issue 012022

Feb 28, 2022 Practice Insight

‘Born or Built?’ Exploring visitor understandings of robotics

by Gizem Bilgin , Erika Kerruish , Rod Kennett , Rob DeSalle , Anita Beck , Alex Jordan , Doug Newton-Walters , Matt Cracknell

The ‘Born or Built? — Our Robotic Future’ (‘BOB?’) exhibition examines relationships between humans, robots and artificial intelligence. It encourages visitors to explore ethical and social issues surrounding these new technologies and invites visitors to post their own questions. We examine visitor responses to the exhibit “A of the Day”, which encourages visitors to engage by writing down their own question prompted by their experience in ‘BOB?’. As responses were submitted, it became apparent that the questions posed by visitors were potentially a valuable contribution to future science communication policy about robotics, and to those designing and implementing these technologies. We performed a content analysis that distilled themes in visitors' open-ended questioning that conveyed visitor knowledge and insight into what science communication about robotic technologies needs to address. Taken this way, visitors' questions form a moment of dialogue between the public and science communicators, engineers and researchers in which visitors contribute their knowledge and ideas about robotics. Such moments of dialogue are potentially valuable if the public is to be included in the development of robotics technology to build trust in robotics technology.

Volume 21Issue 012022

Feb 21, 2022 Article

Wildlife comics, or the making of young naturalists in late Franco's Spain (1969–1970)

by Carlos Tabernero

This essay examines a highly popular comic series published in Spain between 1969 and 1970 which focused on Felix Rodríguez de la Fuente (1928–1980), a prominent and influential naturalist and media icon, as main character. These comics constitute a remarkably illustrative example of the use of popular media in processes of construction of natural history knowledge. Situated in the complex final years of Franco's regime, they allow us to probe the combined role of science, media, and celebrity in the construction of a visual environmental culture through storytelling strategies designed to engage young audiences in naturalist-like practices.

Volume 21Issue 012022

Feb 14, 2022 Practice Insight

Nuestros Suelos: exploring new forms of public engagement with polluted soils

by Sebastian Ureta , Miriam Llona , Delia Rodríguez-Oroz , Daniel Valenzuela , Carolina Trujillo-Espinoza , Consuelo Guiñez , Alejandro Rebolledo , María José Maiza , Camilo Rodríguez Beltrán

Despite being a critical environmental problem, soil pollution is not usually considered as a relevant issue by the general public. This disinterest derives from traditional procedures to assess soil pollution that are quite complex and costly, not considering any form of citizen involvement. Seeking to challenge this situation, the project “Nuestros Suelos” (Our Soil) aimed at designing and testing a low-cost participative soil pollution assessment toolkit. The final prototype included several participative modules, going from an assessment of the history of local soils to measuring heavy metals such as Arsenic and Copper. Tested with low-income communities in northern Chile, the toolkit was able not only to produce multiple kinds of data but also a public that started to understand and care about the issue.

Volume 21Issue 012022

Feb 07, 2022 Article

Visitors come to experience science: towards a non-obtrusive evaluation method based on immersive virtual reality

by Carla Morais , Luciano Moreira , Ana Teixeira , Teresa Aguiar , António Coelho , Vasco Pereira , Alexandre Jacinto , Marta Varzim , João C. Paiva , Miriam Rosa

This paper focuses on developing and assessing a non-obtrusive and transformative method, based on virtual reality, to evaluate science communication projects in science centres. The method was tested using deep-sea cutting-edge scientific content. We applied a mixed design, with 72 adult participants randomly assigned to experimental conditions (with/without exhibition exposure). Results showed that the exhibition promoted a better understanding of science. The non-obtrusive measures on awareness and engagement were positively related with questions posed via questionnaire and interview. The study adds theoretical and empirical support to the design and implementation of non-obtrusive and transformative evaluation experiences in science exhibitions in science centres and museums.

Volume 21Issue 012022

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