A physicist. That is what John Ziman was in the beginning. As he tells us in “On being a physicist,” this implies a kind of nationality, that is, a laboriously learned identity that, at the end of the day, becomes natural. Physics was for him a way of seeing and a way of thinking, inextricably embedded in his own being: “a deeply rooted mode of personal existence.”

An effective communication of astronomy cannot take place without considering the view the general public has on the universe. Through a number of narrative interviews with non-experts, a research was carried out on personal cosmologies, to outline the public’s heterogeneous astronomical imagery. The result is a bundle of conceptions, perceptions and attitudes which are useful to interpret the difficulties the public experiences when facing the contents of astrophysics, and to establish an ongoing dialogue.

One can no longer rely on the presumption that scientists comply with the Mertonian value of disinterest and assume that they always tell the truth when spreading the results of their research projects. This can be rightly considered as the gist of the four-page report submitted to the board of the American journal Science by the committee chaired by the chemist John Brauman, from the Stanford University, and comprising three members from the Senior Editorial Board of the same journal, two eminent biologists specialised in stem cell research and a top editor from the other major general press medium of the Republic of Science, the British journal Nature.

When thinking about this contribution, an homage to John Ziman, one question occurred to me repeatedly: what would John have made of the European Research Council? Here is a newly established institution with the sole objective to fund ‘frontier research’ at EU level, based exclusively on scientific excellence and subject to pan-European competition of the best researchers. Would he have interpreted it as a vindication of academic science as a culture, a deliberate turning away from ‘post-academic science’ or even of overcoming it? Or, would he have seen it as the establishment of a small niche, to be recognized (and praised) for its respect for the norms of academic science, whose wider impact still has to be seen?

John Ziman with his old-fashioned ways, was a real British gentleman of the colonies. Born and raised in New Zealand, Ziman belonged to that large group of men and women that went back to their fathers’ land in the last century from the Commonwealth countries. In many cases, they were individuals with an outstanding intellect and, therefore, a real tresure trove for Great Britain, which drew from those remote places not only gems, tea, perfumes and raw materials, but also enlightened minds and reliable personalities.

In last times scientific PR activities are increased by number and quality. Especially in United States and, more recently, in Europe all the most important research institutions and universities have been equipped with communication officers able to circulate their own information through mass media. This is undoubtedly a positive news for science. In spite of this, it’s necessary to think about which effects can be created by marketing activity on scientific communication. In this commentary we asked some scientific professionals to tackle these problems from different points of view.

If Europe is to become a knowledge–based economy1 knowledge must be freely available in Europe. The results of research across Europe can not be left inside laboratories and libraries. It has to available to the citizens, young people and commerce of Europe. And the main source of information for all these groups is the mass media, yet large parts of European research do not allocate sufficient importance to media relations.

Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media are in transferring information, and (3) how much these media are trusted as reliable sources of information, the old medium television should still be regarded as the number one medium to be used for science communication, although there are some limitations for its use.

The Royal Society published in late June a report entitled «Science Communication. Survey of factors affecting science communication by scientists and engineers». It is an in-depth survey on the communication addressed to non-specialist audiences that was carried out interviewing a wide and representative sample of UK scientists and engineers.

This paper will outline the very successful initiatives to define common communication strategies amongst the world’s high energy physics laboratories. These initiatives have been extremely successful in changing the communication practices of a worldwide community of high energy physics labs and these practices are now expanding to the community of synchrotron radiation laboratories. The payback has been extremely encouraging, with a much higher regard for the importance of communication in senior management and, perhaps coincidentally, major increases in funding of physical sciences in the United States and other countries