Metaphors of communication professionals in higher education: between the trivial and significant
        
        
            by
            
                
                
                Hogne Lerøy Sataøen, 
            
                
                
                Daniel Lövgren
            
                
                
                    
                        and
                    
                
                Simon Neby
            
        
        
            
                
This study explores the evolving, however also “messy”,   role of communication professionals in higher education institutions   (HEIs), who are involved in organizational science communication.   Despite substantial growth and professionalization within HEIs'   communication departments, limited research delves into these   professionals' own perspectives and their self-understanding. Our   investigation employs a metaphors-in-use perspective, through   26 interviews in ten Scandinavian HEIs. The paper contributes to the   research on organizational science communication by unraveling the   metaphors used by communication professionals: the salesman, the   marketplace-facilitator, the police, the missionary, the   storyteller, and the overhead-cost, gaining an understanding of how   communication professionals perceive their own role.
            
        
        
        
            
                
                Volume 23 • Issue 05 • 2024