Videos featuring research results, laboratory tutorials, and online webinars are fundamental tools for disseminating science and boosting scientific impact. However, extended reality (XR) video technologies, which include virtual reality (VR), represent new challenges for scientists and science communicators. XR and VR can enhance, bend, or distort the reality surrounding scientific facts. The London Charter and Seville Principles are standards for computer-based visualization and reconstruction in a virtual reproduction of heritage sites and research in domains such as archaeology. Here, we develop a similar set of standards for the representation of scientific results in XR and VR and clarify the use of implicit XR and VR elements such as storytelling, setting, agency, interactivity, and other factors. Finally, the authors propose a framework XR/VR Model of Science Representation and Communication, derived from the context and other frameworks for representing information in virtual environments.
Textual analysis is a commonly-used qualitative method for analysing and interpreting cultural texts. This approach elicits how representations occur, their underlying assumptions and how they come to have meaning. Despite the popularity and utility of textual analysis, its interpretive and theoretical strategies are not comprehensively described in science communication research. To fill this gap and clarify how textual analysis can be used to unpack the cultural meanings and representation of science in visual texts — images, comics and films — the authors analyse and discuss four environmentally-themed scholarly articles that apply textual analysis. This showcases the value of textual analysis in investigating and understanding the relationships between pop culture and science, demystifying it for science communication students and researchers.
`Queering Science Communication' offers a kaleidoscopic collection of queer insights that both inform and question the field of science communication. Edited by Lindy A. Orthia and Tara Roberson, the book covers a diverse range of topics including LGBTQIA+ representation in science and science communication; examples of science engagement interventions designed for queer audiences; the positive and negative impacts of science (communication) on queer lives; as well as ways of queering the practice, research and teaching of science communication. Despite adopting a predominantly queer lens, this book offers various learnings for engaging a broader spectrum of marginalised identities and for eventually moving towards a more inclusive, pluralistic and reflexive science communication field.
This study assessed educational goals and learning outcomes in 57 citizen science projects in South Africa. Emphasising data collection as the primary objective, the findings revealed a secondary focus on environmental awareness, protection, and management, as well as education and research advancement. Notably, educational goals were often not prioritised, and formal measures for assessing learning outcomes were infrequently employed by project leaders. The study underscores the necessity for systematic approaches to evaluate the educational impacts of citizen science projects in South Africa.
Cell-cultured meat presents environmental and ethical advantages; however, negative public acceptance remains a significant hurdle. To generate more effective public engagement on this topic, we conducted two online experiments exploring the impact of message framing and food cues (Experiment 1) and the moderating role of an individual's personality trait, sensation seeking, (Experiment 2) on the perception of cultured meat news shared via social media. Our findings revealed that messages employing individual benefit-framing, as opposed to societal benefit-framing, resulted in more positive perceptions of cultured meat. Incorporating direct food cues in the communication led to reduced risk perception, a more favorable attitude, and increased intention to purchase cultured meat. Furthermore, sensation seeking was shown to be a significant moderator for the effects of the message features. Theoretical and practical contributions are discussed.
Thoughtful science communication is essential for the success of collaborative, transdisciplinary environmental research. We present an innovative evaluation of a four-year pilot project that took a highly engaged and collaborative approach to managing excess nutrients in the Cape Cod region of Massachusetts, USA. The evaluation approach included mid- and end-of-project interviews with researchers and project partners and a reflection from the lead science communication researcher. We found that an effective science communication evaluation needs to be (1) adaptive, (2) multistage, (3) holistic and objective-based, and (4) democratic and reflexive. Results demonstrate that formative and end-of-project science communication evaluation of research projects lead to improved engagement that better meets all collaborators' needs.
Science communication is a thriving field that is vitally important to confront and overcome current societal challenges. To make science communication effective, science communication research and practice need to come together and share knowledge and experiences. However, their collaboration is hampered by a variety of obstacles on both sides, ranging from lack of time to lack of incentives and awareness. In this Special Issue we give space to authors from a wide range of backgrounds to reflect on the relationship between science communication research and practice and inspire the field with their insights and learnings.
This collaborative essay details the reflections of a science communication practitioner and a media communication scholar on their joint research into science communication through Japanese commercial terrestrial television. It emphasizes their unique perspectives as an insider and outsider in their respective fields, suggesting a method to strengthen the collaboration between academic research and its practical application in science communication.
This essay describes and reflects on a collaboration between a university Science & Technology Studies (STS) educator and a community science café organizer. Our partnership was designed to address two challenges: how to encourage diversity and inclusion in science café audiences and how to create assessments for broader ‘science in society’ content delivered to adult café learners. We used focus groups to develop STS learning constructs and do community engagement needs assessments. We describe the resultant café series development and other outcomes of our cross-domain work in STS, science communication, and science education. We conclude with observations about the power of collaborative storytelling and make general recommendations for how practitioners and scholars can address the described challenges in ways that might ease future collaborations.
The science communication field strives to connect theory and practice. This essay delves into the potential of collaborative design to bridge this gap. Collaborative design in science communication can involve scientists, science communication researchers, designers, and other stakeholders in developing new science communication solutions. By incorporating diverse perspectives and expertise, it can help create more effective and evidence-based communication strategies that cater to the needs of audiences. To integrate these demands, a structured approach is necessary. This paper discusses two established frameworks, Design-Based Research and Design Thinking, and applies practical insights to envision the impact of collaborative design on the future of science communication.