Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in research is formed and may give researchers agency in promoting confidence through their communication activities.

The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might proceed: by mobilising ideas about experience; by framing science communication through identity work; by focusing on fiction; and by paying attention to emotion. We therefore present a view of science communication as always entangled within, and itself shaping, cultural stories and meanings. We close by suggesting that one benefit of this approach is to move beyond debates concerning ‘deficit or dialogue’ as the key frame for public communication of science.

Student engagement is an important predictor of choosing science-related careers and establishing a scientifically literate society: and, worryingly, it is on the decline internationally. Conceptions of science are strongly affected by school experience, so one strategy is to bring successful science communication strategies to the classroom. Through a project creating short science films on mobile devices, students' engagement greatly increased through collaborative learning and the storytelling process. Teachers were also able to achieve cross-curricular goals between science, technology, and literacy. We argue that empowering adolescents as storytellers, rather than storylisteners, is an effective method to increase engagement with science.

This essay discusses how gender-focused culture change initiatives developed for science (like Athena SWAN) might offer models for science communication. Such initiatives can seek to mobilise change amongst university departments and practices, but there are also potential pitfalls in such approaches. Using experiences in a department at UWE Bristol as a basis, the article will consider whether such schemes in science offer potential for science communication to reflect on its own gender imbalances.

This commentary introduces feminist standpoint theory and discusses its potential value in science communication. It offers two ways in which feminist standpoints can help in both research and practice. First, science communicators should aim to understand the perspective from which they understand and share scientific knowledge. Second, practitioners and researchers alike should seek insights from marginalized groups to help inform the ways the dominant view of science reflects hegemonic social and cultural norms.

As science communication develops as a field of both practice and research, it needs to address issues of equity, diversity, and inclusion across a wide range, including race, power, class, gender. Doing so will require deeper understanding of conceptual work and practical activities that address those issues. This brief comment introduces a series of commentaries that provide one approach: feminist approaches to science communication.

The challenge to the science communication field put forward by Bruce Lewenstein, of the sector becoming a ‘ghetto’ of women's over-representation (see the commentary by Lewenstein in this issue), is a very timely wake-up call. This Commentary however, elaborates and frames the pivotal and constructivist premises on which this phenomenon should be interrogated and understood on many levels. It is critical that we undertake a deeper introspection, beyond just simplistic head counts of the number of women and men in the field, if we are to make sense of the seeming paradoxes that pervade the field, across the intersectionalities of gender, race, social class and other paradigms of inequality. This Commentary also highlights with qualitative and quantitative data how the interrogation of these developments in the field should bring on board inclusive global and diverse regional perspectives, critiques, good practices and nuances, to fully inform our shared understandings, and engender transformation in the field.

Feminist technoscience theory offers perspectives for science communication that both question common narratives and suggests new narratives. These perspectives emphasize issues of ethics and care often missing from science communication. They focus on questions of what is marginalized or left out of stories about science — and encourage us to make those absences visible.

This comment discusses feminization of science communication as a process that is related to the professionalization of the field, but also with the subordination of its practices to certain ideas of science that have described as androcentric. It argues that science communication can play an important role in questioning this subordination and contributing to democratizing science bringing gender diversity into it. For this, the comment presents the case of a Colombian transgender scientist whose public presence in media has being important to destabilize scientific subjectivities in the country and also has opened the possibility to think of science from a care-ful perspective.

There is a significant under-representation of women in STEM which is damaging societal progress for democratic, utilitarian, and equity reasons. However, changing stereotypes in STEM requires a solution denied by the problem — more visible female role models. Science communicators are critical to curate the conditions to bypass this Catch 22. We propose that enhancing self-efficacy for female scientists and engineers to mentor others will generate more supportive workplaces. Similarly, enhancing self-efficacy for public engagement improves the visibility of diverse female role models for young girls. These social connections will ultimately improve the science capital of girls and other minorities in STEM.