Science communication: theory and models

22/09/2021

The inaugural "Mr. Science" Science Communication Conference was held in Suzhou, China on July 9, 2021. It was the largest Chinese conference on science communication study since the start of the 21st century. More than 260 scholars discussed the spirit and culture of science, science communication during the COVID-19 crisis, the public understanding of science, and the ethical aspects of science communication. The conference aimed to develop a system for researching science communication within China. This review outlines the content of the conference and summarizes the key trends in science communication research in China.

15/09/2021

This study examines early-career scientists' cognition, affect, and behaviors before, during, and after a series of science communication training workshops drawing from the Risk Information Seeking and Processing (RISP) and Theory of Planned Behavior theoretical models. We find correlations between engagement (throughout the training), self-reported knowledge and intention to apply their science communication skills. We discuss implications of these findings for science communication training, in particular that science communication behaviors and investment in skill development appear to be more dependent on attitudes and motivations cultivated during the training, rather than their attitudes and motivations coming in.

13/09/2021

The third edition of Bucchi and Trench's classic handbook offers a contemporary look at science communication. First published over 10 years ago, this latest edition includes new chapters focusing on contemporary issues, such as mediatization, as well as addressing new trends in science communication, such as the move towards STEAM. The text offers a useful introduction to the diverse debates and issues facing science communication today.

23/08/2021

In the year of the PCST Conference that brings together scholars and experts in public communication of science, Routledge published the new edition of the Handbook of Public Communication of Science and Technology, edited by Massimiano Bucchi and Brian Trench. The book, in its third edition, seeks to update and define the field of study and application of science communication from both a theoretical and empirical point of view mostly in the light of the Covid-19 pandemic which undoubtedly represents an event of historical significance that cannot fail to question scholars on the medium and long-term effects.

26/07/2021

To address science literacy issues, university faculty have to engage in effective science communication. However, social pressures from peers, administration, or the public may silence their efforts. The purpose of this study was to understand the effect of the spiral of silence on faculty's engagement with science communication. A survey was distributed to a census of tenure-track faculty at the University of Florida [UF], and the findings did not support the spiral of silence was occurring. However, follow-up interviews revealed faculty did not perceive their peers to value science communication and were more concerned about how the public felt about their research and communication.

17/06/2021

Public engagement with science activities need to be extended beyond traditional learning venues (e.g., museums, schools) to increase public access. Scientists are motivated to carry out this work; however, it is difficult to scale up training to support the implementation of engagement activities in non-traditional venues. Such training would need to be applicable to different engagement contexts, while avoiding a “one size fits all” approach. We describe the guiding principles, challenges, and design choices of a training program in the United States to support scientists in designing and implementing audience-specific engagement activities in a range of non-traditional venues.

26/05/2021

Little is known about how incidental exposure to news, interpersonal discussion, and the diversity of social networks interact in social media environments and for science-related issues. Using a U.S. nationally representative survey, we investigate how these features relate to factual knowledge of gene editing. Incidental exposure to science-related news interacts with interpersonal discussion and network heterogeneity and reveals that the relationship between incidental exposure to news and knowledge is strongest among those who discuss the least. Incidental exposure could alleviate knowledge gaps between the Facebook users who are the most and least involved in interpersonal discussions about science.

10/05/2021

Science communication continues to grow, develop and change, as a practice and field of research. The boundaries between science and the rest of society are blurring. Digitalization transforms the public sphere. This JCOM special issue aims to rethink science communication in light of the changing science communication landscape. How to characterize the emerging science communication ecosystem in relation to the introduction of new media and actors involved? What new practices are emerging? How is the quality of science communication maintained or improved? We present a selection of papers that provide different perspectives on these questions and challenges.

10/05/2021

This article contributes to reflective practice amongst scientists who engage with citizens in the digital public sphere, by exploring the scientists' experiences and underlying perspectives on their role repertoires in online science-society interactions. Semi-structured interviews were held with 26 European scientists to investigate their focus and contribution in boundary interactions, perspective on appropriate model of science communication, and activities, outputs and addressees in the digital public sphere — together comprising a role repertoire. The intended role of scientists often did not match with their deployed repertoire in online interactions with citizens. Participants were left with the feeling that the digital public sphere provides hollow interactions, devaluates scientific expertise or even represents a hostile environment. In order to capitalise on the promise of the digital public sphere for constructive interactions with a diverse public, a reflective practice is needed that aligns scientists' intended contribution to science-society interactions with the scientists' perspective and deployed online repertoires.

10/05/2021

The pace and scope of digital transformation has brought about fundamental changes to science communication. These changes have so far hardly been reflected in the underlying concepts of science communication as field of research and practice. Against this backdrop, this paper asks how science communication can be conceptualized in response to fundamental societal changes brought about by digital transformation. In response to this question, this paper builds on the results of a Delphi study with 31 outstanding international science communication scholars. It presents a shared approach that conceptualizes online science communication broadly and tackles different points of view by identifying specific characteristics that enable the distinction of different settings of science communication. It is argued that such an approach should be more appropriate for a contemporary analysis of science communication and also helpful for professional communicators and policymakers to understand the interactions of science and society in the context of the digital media landscape.

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