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Aug 19, 2015 Essay
How to do mass media publicity for a neglected disease. Lessons from Tsetse and Trypanosomiasis in Kenya

by Pamela Olet and Joseph Othieno

The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media works in order to achieve advocacy of neglected diseases using sleeping sickness as a case study. 

Volume 14 • Issue 03 • 2015

Jul 24, 2015 Essay
“Queue up, you stupid!”: communicating about technology problems. An exploratory study of warning messages posted on machines in public places

by Beatrice Arbulla and Massimiano Bucchi

Communication about technology has long been neglected within the field of science and technology communication. This visual exploratory study focuses on how users can communicate with and about technology in public places through warning signs posted on technological devices.
Three broad categories of messages have been identified: bad design, malfunctioning and disciplining users. By analyzing examples within each category, we suggest that studying these communicative situations can be a key to understanding how users are engaged in continuous, elaborate and sometimes even conflicting framing of technological devices (e.g. with regard to their purpose, appropriate uses, shifting boundaries between functioning/malfunctioning); how such framing, in turn, can be used to readjust/realign social behavior and organizational routines.

Volume 14 • Issue 03 • 2015

Jul 09, 2015 Essay
Science journalism: the standardisation of information from the press to the internet

by María Dolores Olvera-Lobo and Lourdes Lopez

The standardisation and selectivity of information were characteristics of science journalism in the printed medium that the digital editions of journals have inherited. This essay explores this fact from the international perspective, with a special focus on the Spanish case.

Volume 14 • Issue 03 • 2015

Mar 31, 2015 Essay
A cybernetic dream: how a crisis in social sciences leads us to a Communication for Innovation-Laboratory

by Maarten van der Sanden and Steven Flipse

After the first paradigm shift from the deficit model to two-way communication, the field of science communication is in need of a second paradigm shift. This second shift sees communication as an inherently distributed element in the socio-technical system of science and technology development. Science communication is understood both from a systems perspective and its consecutive parts, in order to get a grip on the complex and dynamic reality of science, technology development and innovation in which scientists, industrial and governmental partners and the lay public collaborate. This essay reflects on the under-development of system thinking in science communication and the need to fix this. Legitimation for the second paradigm shift is found in the ‘crisis in social sciences’ that has led to a revival of system theory to balance the deterministic thinking in our grounding discipline. This essay concludes with the idea of a ‘Communication for Innovation-Lab’ as an experimental setting in which whole/part thinking in science communication can be shaped according to this second paradigm shift, forming seed crystals for future developments.

Volume 14 • Issue 01 • 2015

Dec 19, 2014 Essay
Children’s University: sound language styles in a radio programme for/with children

by Josemir Almeida Barros and Debora d’Avila Reis

This essay intends to present and reflect on the production and reception of sound language styles in a radio programme discussing science called Universidade das Criancas UFMG (UFMG Children’s University). This programme, aimed at children, is broadcast on the UFMG (Federal University of Minas Gerais) Educational Radio Station, located in Belo Horizonte, Minas Gerais, Brazil.

Volume 13 • Issue 04 • 2014