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54 publications found

Oct 21, 2024 Essay
Communication and engagement for basic science: insights and practical considerations

by Keegan Sawyer and Brooke Smith

Basic research underpins the innovations that power the global economy and shape society. It is the focus of scientific investment for both The Kavli Foundation and the U.S. Department of Energy Office of Science. Yet it has been rare to see basic research command much attention, practice, or scholarship in science communication. In December 2020, we launched the Science Public Engagement Partnership, or SciPEP, a limited term public-private partnership, to dive into basic science communication headlong. Our work through SciPEP has led to new insights about audiences’ relationship to basic science, as well as the needs and interests of those who communicate basic research. We see a path forward that involves forging more partnerships between scholars who study science communication and practitioners of basic science communication.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Essay
The challenge of identifying behavioral goals for communication in the context of basic science

by John C. Besley, Sara K. Yeo, Todd P. Newman and Anthony Dudo

This essay highlights the unique challenges that basic scientists may face when trying to identify goals for their engagement efforts. We propose that the difference between basic and applied science, at least when it comes to communication, is primarily about the degree to which scientists can identify audience-specific behavioral goals for their communication efforts. To support our thesis, we provide data from recent survey projects that highlight the degree to which applied and basic scientists have different views about behavioral goals for their communications. We ultimately suggest that basic scientists may need additional help choosing goals and that applied scientists may have more opportunities for focused impact whereas the impact of engagement by basic scientists may be more broad-based.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 16, 2024 Essay
Unpacking social media `engagement': a practice theory approach to science on social media

by Sarah R. Davies, Rebecca Wells, Fabiana Zollo and Joseph Roche

Social media engagement is typically associated with actions such as sharing, liking, or commenting, and is often measured as such in quantitative analyses. This essay explores what is being captured through these methods by `unpacking' such engagement, arguing for a practice-oriented approach that takes into account the mundane ways in which non-scientists may encounter and use scientific content. We describe practice theory in the context of media production and use, before illustrating the approach with material from comments on Facebook posts produced by science-related sources. In showing the uses of science content in maintaining social bonds or performing particular identities (for instance), we argue that science communication research needs to study the wider contexts of how and why users encounter science online, and that the notion of social media practices can help us to do so.

Volume 23 • Issue 06 • 2024

Sep 18, 2024 Essay
Evaluations in science communication. Current state and future directions

by Sophia C. Volk and Mike S. Schäfer

Evaluations are becoming more important in science communication. But both science communication practitioners and researchers are not sufficiently utilizing the potential of evaluations yet. In this essay, we first define four requirements for rigorous evaluations of science communication activities and projects. To substantiate our argument, we take stock of the scientific literature, uncover deficiencies in current evaluation practices and identify potential causes. We conclude with laying out how different actors in the field — including science communication practitioners, professional associations, scientific institutions and funding bodies as well as researchers — can contribute to advancing evaluation practices in science communication as well as research on it.

Volume 23 • Issue 06 • 2024

Aug 07, 2024 Essay
Science communication in a diverse world

by Bruce V. Lewenstein

Recent years have brought a welcome and needed attention to diversity and inclusion in science communication. This diversity covers language, geography, religion, gender, sexuality — and politics. But with diversity comes complication, where our interest in public communication of science and technology comes in conflict with our identities, our politics, and sometimes even our moral positions. This paper presents a number of examples, highlighting the need for science communicators to be self-reflective about their commitments and how they shape their activities as science communicator practitioners and researchers.

Volume 23 • Issue 05 • 2024

Jun 03, 2024 Essay
Scientific temper: towards an alternate model of science-society relationships

by Siddharth Kankaria and Anwesha Chakraborty

Scientific temper, a mainstay in Indian science policies and science communication/education programmes, conceptualises citizens as scientifically conscious and powerful agents that approach societal issues with a rational and critical mind rather than taking refuge in religious, superstitious and pseudoscientific worldviews. Our essay provides a brief history of this term and compares it with existing science communication models to demonstrate how, despite sharing commonalities, it is distinct from models like deficit, dialogue, and participation. We elucidate how scientific temper fosters critical features like a process-oriented approach, reflexivity, democratisation of scientific expertise and being a potential tool for decolonisation. Lastly, we propose scientific temper as an alternate framework for democratising knowledge-making and -sharing, building an engaged deliberative citizenry, and studying science-society relationships overall.

Volume 23 • Issue 04 • 2024 • Special Issue: Science communication for social justice

Jun 03, 2024 Essay
Fugitive publics: sex, sexuality, and science communication

by Chase Ledin

This article attends to the absences and silences of sexual identity and knowledge in science communication scholarship. It locates identitarian debates within this scholarship and utilises queer theory to encourage a shift towards a post-identitarian approach to conceptualising sex (as a social act) in science communication. In this way, this article advocates for a queer science communication that critically examines normative identities, practices, institutions, and policies, and makes room for subjugated knowledges within science communication theory and practice.

Volume 23 • Issue 04 • 2024 • Special Issue: Science communication for social justice

Jun 03, 2024 Essay
Clashing epistemologies and contrasting injustice: an Aotearoa/ New Zealand case

by Marie McEntee, Mark Harvey and Fabien Medvecky

How, as researchers, do we recognise and address the implicit biases when engaging across multiple knowledge ecologies. In this paper, we consider the way historical and epistemic justice and injustice plays into our knowledge making when dealing with a specific issue: forest biosecurity. Specifically, we focus on the Aotearoa New Zealand context where knowledge making has been, and still is, dominated by a western paradigm, but where there is increasing discussion on mātauranga Māori (Māori knowledge) as a valid and valuable form of knowing. Drawing on the experiences of a transdisciplinary research programme that sought to examine the human dimensions of biosecurity aspects of the plant pathogens kauri dieback and myrtle rust, we approach our original question using the theoretical concept of epistemic injustice and draw on our experiences as a way to highlight instances and forms of epistemic injustice in the science-society relationship. We argue that the division of epistemic labour (into fields, disciplines, etc), and the ranking and assigning of relative epistemic credibility based on this division is a fundamental part of the western knowledge ecology which creates the necessary conditions for specific and potent forms of epistemic injustice. We contrast this by discussing how other knowledge ecologies, specifically mātauranga Māori, comfortably engages with a variety of knowledge and knowers and discuss the possibilities other knowledge ecologies offer.

Volume 23 • Issue 04 • 2024 • Special Issue: Science communication for social justice

Apr 24, 2024 Essay
Studying science in pop culture through textual analysis. An introduction to examining science in visual texts — Street art, comics and (animated) film

by Anna-Sophie Jürgens, Lucy Darragh, Paul Peace, Rita Agha, John Noel Viana and Isabel Richards

Textual analysis is a commonly-used qualitative method for analysing and interpreting cultural texts. This approach elicits how representations occur, their underlying assumptions and how they come to have meaning. Despite the popularity and utility of textual analysis, its interpretive and theoretical strategies are not comprehensively described in science communication research. To fill this gap and clarify how textual analysis can be used to unpack the cultural meanings and representation of science in visual texts — images, comics and films — the authors analyse and discuss four environmentally-themed scholarly articles that apply textual analysis. This showcases the value of textual analysis in investigating and understanding the relationships between pop culture and science, demystifying it for science communication students and researchers.

Volume 23 • Issue 03 • 2024

Mar 25, 2024 Essay
Bridging research and practice: insights from collaborative science communication research on Japanese television

by Taichi Masu and Yasuhito Abe

This collaborative essay details the reflections of a science communication practitioner and a media communication scholar on their joint research into science communication through Japanese commercial terrestrial television. It emphasizes their unique perspectives as an insider and outsider in their respective fields, suggesting a method to strengthen the collaboration between academic research and its practical application in science communication.

Volume 23 • Issue 02 • 2024 • Special Issue: Connecting science communication research and practice: challenges and ways forward