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9 publications found

Dec 16, 2024 Editorial
Public (dis)trust in science in digital media environments

by Anne Reif, Lars Guenther and Hiromi M. Yokoyama

This special issue examines public (dis)trust in science amidst evolving digital media environments, marked by the increasing prevalence of online information sources about scientific topics such as climate change and COVID-19. This editorial summarizes the nine publications that are part of the special issue and shows how they address different aspects of public (dis)trust in science in the context of digital media environments. Furthermore, we reflect on the selection and production process and give an outlook as to where future research could be heading. The papers highlight various perspectives on (dis)trust in science in digital media environments to foster a deeper understanding of the role of digital communication.

Volume 23 • Issue 09 • 2024 • Special Issue: Public (dis)trust in science in digital media environments

Dec 16, 2024 Article
How different science communicators use identity strategies to gain public trust: a study on astronomy and climate change issues on a Chinese knowledge sharing platform

by Zheng Yang, Yuanting Huang, Tao Yang and Taoran Yu

Science communication has seen a trend of diverse communicators in recent decades, who adopt different identity strategies to gain audience trust. This study focuses on the strategies used by three different groups of science communicators, including scientists, citizens and institutions, as well as the potential effects that may arise from these different strategies in terms of audience trust through quantitative content analysis. The findings show that communicators have biases towards using different strategies. There are also significant differences in the trust effects generated by different strategies used by different science communicators in different science topics. This indicates that the effect of science communication varies for different groups of science communicators and different science topics, and it is difficult to generate a universally applicable model, which further corresponds to the current trend of ‘diversification’ and ‘contextualization’ in science communication research.

Volume 23 • Issue 09 • 2024 • Special Issue: Public (dis)trust in science in digital media environments

Dec 16, 2024 Practice Insight
Harnessing multimodal and multilingual science communication to combat misinformation in a diverse country setting

by Kim Trollip, Michael Gastrow, Shandir Ramlagan and Yolande Shean

This practice insight explores how translation and multimedia formats, such as video and audio, can enhance science communication efforts to combat community-driven misinformation and build trust within communities. Focusing on a national HIV survey, it details strategies for countering misinformation spread via platforms like Facebook and WhatsApp, which falsely accused data collectors of criminal activity. The research team’s response included multilingual, multimodal digital communication and community engagement, demonstrating the effectiveness of this blended approach in restoring trust and dispelling misinformation in diverse social and linguistic settings.

Volume 23 • Issue 09 • 2024 • Special Issue: Public (dis)trust in science in digital media environments

Dec 16, 2024 Article
Who, if not science, can you trust to guide you through a crisis? The relationship between public trust in science and exposure to established and alternative online sources in times of crisis

by Fabian Zimmermann, Christine Petersen and Matthias Kohring

In light of global crises such as COVID-19, we argue that people’s trust in science drives their media choices in the digital sphere. The results from a German online survey show that individuals who perceive scientists as trustworthy in terms of ability, benevolence, and integrity, confidently expect science to provide accurate knowledge and guide reasonable decision-making in times of crisis. In turn, these positive trusting expectations towards science increase the use of established journalistic and scientific online sources for accessing scientific information. In contrast, people with low or no trust in science tend to resort to the messenger Telegram and ‘alternative’ online media outlets. Interestingly, the individual need for orientation does not amplify this association between trust in science and digital media use in a crisis situation.

Volume 23 • Issue 09 • 2024 • Special Issue: Public (dis)trust in science in digital media environments

Dec 16, 2024 Article
The effects of witnessing harassment of scientists on public perceptions of science

by Jana Laura Egelhofer, Christina Seeger and Alice Binder

Scientists are increasingly affected by harassment, especially on social media. While initial research highlights the detrimental consequences for affected scientists, the increased visibility of harassment through social media might also negatively affect public perceptions of scientists. Using a preregistered 2x2 between-subjects experiment (N = 1,246), this study shows that exposure to uncivil comments harassing female or male scientists negatively affects citizens’ trust in the attacked scientists but not trust in scientists in general or scientific information. Furthermore, some of the effects are moderated by gender and science-related populist attitudes.

Volume 23 • Issue 09 • 2024 • Special Issue: Public (dis)trust in science in digital media environments

Oct 16, 2024 Essay
Unpacking social media `engagement': a practice theory approach to science on social media

by Sarah R. Davies, Rebecca Wells, Fabiana Zollo and Joseph Roche

Social media engagement is typically associated with actions such as sharing, liking, or commenting, and is often measured as such in quantitative analyses. This essay explores what is being captured through these methods by `unpacking' such engagement, arguing for a practice-oriented approach that takes into account the mundane ways in which non-scientists may encounter and use scientific content. We describe practice theory in the context of media production and use, before illustrating the approach with material from comments on Facebook posts produced by science-related sources. In showing the uses of science content in maintaining social bonds or performing particular identities (for instance), we argue that science communication research needs to study the wider contexts of how and why users encounter science online, and that the notion of social media practices can help us to do so.

Volume 23 • Issue 06 • 2024

Oct 02, 2024 Article
“Giving them the best information I could with whatever I had at hand”. Physicians' online health communication practices in a post-normal science context

by Lucía Céspedes, Alice Fleerackers and Lauren A. Maggio

This study describes US-based physicians' online public communication practices, particularly on the social media platform Twitter/X, during the COVID-19 pandemic. We draw on 28 semi-structured interviews to examine how they responded to the unique COVID-19 context with respect to each of the four features of post-normal science (PNS): facts uncertain, values in dispute, stakes high, and decisions urgent. Our analysis reveals that the pandemic shifted what, why, and how physicians used the platform, and with whom they aimed to communicate. We discuss the implications of these changes in their online communication habits, discourses, and representations around social media as a reaction to the context of PNS brought about by the pandemic.

Volume 23 • Issue 06 • 2024

Sep 02, 2024 Article
Are we on the right path? Insights from Brazilian universities on monitoring and evaluation of Public Communication of Science and Technology in the digital environment

by Cibele Maria Garcia de Aguiar, Sergio Luiz Monteiro Salles Filho, Sérgio Parreiras Pereira and Fernando Antonio Basile Colugnati

This study addresses the perception of theoretical models and the application of evaluation indicators in the context of Public Communication of Science and Technology (PCST) within the digital environment of Brazilian federal universities. The model under validation was built based on the ideal types, presenting 26 indicators for monitoring and assessment. The results of a survey applied to communication managers in these institutions indicate the higher relevance of Type 1 indicators (Inform), with some institutions adopting Type 2 (Engage) indicators and, less frequently, Type 3 (Participate) indicators. Insufficient training in social media leads to platform-dependent evaluation. Despite being considered relevant, consistent monitoring remains irregular and is secondary in PCST programs.

Volume 23 • Issue 06 • 2024

Jul 22, 2024 Conference Review
#AISCICOMM24. Discussing the role of (generative) AI for science communication research and science communication practice

by Julia Metag

The annual conference of the Science Communication Division of the German Communication Association (DGPuK) was held in Zurich, Switzerland, from 5–7 June 2024. The conference attracted around 125 researchers and science communication practitioners from Europe and beyond. In this review, I provide an overview of the conference and discuss some of the challenges for researching AI in science communication as well as for science communication practice.

Volume 23 • Issue 05 • 2024