World’s Fairs and scientific-technological theme parks have been
propitious places for the communication of science and technology through
modernity. This work addresses the issue of the construction of public
discourse about the future within these sites, as well as the changing role
attributed to science and technology as mediators in the relationships
between nature and society. In both fairs and parks, science and
technology play a leading role in the construction of the discourse about
the desirable and achievable future. The practices of science
communication and technology have specific forms, strategies and
objectives, depending on the purposes of the discourse enunciators at
different historical moments. This is exemplified through two cases: the
1939 New York World’s Fair and the EPCOT center in the U.S.

The aim of this paper is to analyze the impact of Comics & Science workshops where forty-one teenagers (designated Trainee Science Comic Authors [TSCAs]) are asked to create a one-page comic strip based on a scientific presentation given by a PhD student. Instrumental genesis is chosen as the conceptual framework to characterize the interplay between the specific characteristics of a comic and the pieces of scientific knowledge to be translated. Six workshops were conducted and analyzed. The results show that the TSCAs followed the codes that are specific to the comic strip medium and took some distance with the science integrity. Nevertheless being involved in the creative process allowed them to understand the reasons for certain choices of science illustration or storytelling. This approach can foster the emergence of a critical mind with respect to reading science stories created in other contexts.

This article addresses two major questions about women and science. Firstly, the commentary looks at the ways science and technology are discussed and represented all around us in society. Secondly, I ask whether this matters. The defining issue is therefore whether or not being human affects the type of science and technology that is conducted and valued within our society. By addressing these questions in science communication, we can add much to the debate about gender diversity and affirmative action being portrayed in our media and culture.

The Science in Public Conference, held this year at the University of Sheffield, generated animated discussion of a wide range of topics. Six commentaries cover conference themes around engagement with science and technology and how science and technology are shaping what it means to be human. The commentaries range from discussions of our relationship with expertise and how science communication can better act as a knowledge broker in a time of ‘alternative facts’ to exploration of fictional narratives and how they might be used to open up dialogue about science and technology.

Previous studies have concluded that science coverage in Soviet countries was determined by the ideological function of the media. This paper analyses the science coverage in Soviet Estonian publications Rahva Hääl and Horisont in 1960/1967 and 1980 and demonstrates that the popularization of science existed as an independent function of articles. This suggests that the parallel developments in science communication on both sides of the Iron Curtain deserve further study.

Thanks, on the one hand, to the extraordinary availability of colossal textual archives and, on the other hand, to advances in computational possibilities, today the social scientist has at their disposal an extraordinary laboratory, made of millions of interacting subjects and billions of texts. An unprecedented, yet challenging, opportunity for science. How to test, corroborate models? How to control, interpret and validate Big Data? What is the role of theory in the universe of patterns and statistical correlations? In this article, we will show some general characteristics of the use of computational tools for the analysis of texts, and some applications in the areas of public communication of S&T and Science and Technology Studies (STS), also showing some of their limitations and pitfalls.

Online visual communication of science focuses on interactive sharing and participatory collaboration rather than simple knowledge dissemination. Visuals need to be stunning to draw people in and engage them, and a cross-media approach together with digital multimedia tools can be used to develop a clear and engaging narrative to communicate complex scientific topics. On the web both science communicators and the public manage co-create, shape, modify, decontextualise and share visuals. When it happens that low science literacy publics devoid a picture of its information assets, caption or source, they distort image meaning and perpetuate misinformation.

Although with some reluctance, social sciences now seem to have accepted the challenge deriving from the growing digitisation of communication and the consequent flow of data on the web. There are actually various empirical studies that use the digital traces left by the myriads of interactions that occur through social media and e-commerce platforms, and this trend also concerns the research in the PCST field. However, the opportunity offered by the digitisation of traditional mass media communication — the newspapers in particular — is much less exploited. Building on the experience of the TIPS project, this paper discusses the advantages and the limits of computational social science on PCST using newspapers as the main source of data. Some methodological issues are also addressed, in order to suggest a more aware use of such data and the several computational tools available for analysing them.

Science in film is gaining attention from scientists and science communicators. Sixteen experts gathered at the 253rd Annual Meeting of the American Chemical Society to explore the role and relevance of science in film. An audience of researchers, academics and students enjoyed first-hand accounts from filmmakers, science consultants and experts in science communication, who all agreed on the important impact the way science is depicted in film has on education, outreach and the relationship between science and society.

Arthur Dent's reluctant hitchhike through the Milky Way would not have been possible without the babelfish, which was nourished by his brain waves and in return decoded foreign languages for him. In much the same way, public intellectuals serve as science and technology academia's babelfish for the non-STEM savvy. While STEM academics continue to push back the frontiers of knowledge, public intellectuals equip the community with the knowledge we need to make big decisions, both for our own individual lives and for our society.