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Filter by keyword: Representations of science and technology

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Aug 16, 2022 Article
Making science communication inclusive: an exploratory study of choices, challenges and change mechanisms in the United States from an emerging movement

by Sunshine Menezes, Kayon Murray-Johnson, Hollie Smith, Hannah Trautmann and Mehri Azizi

This qualitative study explores perspectives of U.S.A.-based science communication researchers and practitioners who attended a symposium focused on advancing inclusive science communication (ISC). ISC is a growing global movement that aims to center equity, inclusion, and marginalized perspectives in science communication. Findings underscore the complexity of systemic barriers to ISC, the critical need for resource sharing and network building, and the importance of evaluation frameworks. The authors also highlight critical dialogue as a strategic tool that might help support intentional, reciprocal, and reflexive practices in science communication.

Volume 21 • Issue 05 • 2022

Jul 04, 2022 Commentary
Evidence in the eye of the beholder: portrayals of risk and scientific (un)certainty in ‘Don't look up’

by Lars Guenther and Lutz Granert

In this invited comment, we discuss portrayals of risk and scientific (un)certainty in ‘Don't look up’. Specific scenes of the movie were selected, to reflect how within and between the spheres of science, politics, journalism, and economics an upcoming risk and its scientific (un)certainty is (re-)interpreted and (re-)framed, in line with the respective sphere's logic. We extend our assessment by common criteria of film analysis and comparisons to climate change, where applicable. This comment emphasizes how in the movie the logic of economy is taken over by politics and journalism, and how it prevails over the logic of science.

Volume 21 • Issue 05 • 2022

Jul 04, 2022 Commentary
Communicating climate change in ‘Don't Look Up’

by Julie Doyle

‘Don't Look Up’ makes no direct reference to climate change, yet functions as a climate communication film, satirising political and societal responses to the scientific evidence of climate change and to the lack of concerted global climate action. As a popular cultural story of climate inaction, ‘Don't Look Up’ importantly critiques existing values of late-capitalism in the form of speculative techno-fixes, extractive capitalism and celebrity commodity culture. Yet as a mainstream Hollywood film, it privileges global north perspectives. More diverse stories that go beyond apocalyptic imageries are required to more clearly centre climate justice within popular cultural imaginaries.

Volume 21 • Issue 05 • 2022

Jul 04, 2022 Commentary
Science communication in the face of skepticism, populism, and ignorance: what ‘Don’t Look Up’ tells us about science denial — and what it doesn’t

by Niels G. Mede

‘Don’t Look Up’ tells the story of a team of astrophysicists whose efforts to warn politicians, media makers, and the public about an apocalyptic comet impact on planet Earth are undermined by fundamental skepticism toward their expertise. On the one hand, the film offers a rich portrayal of contemporary anti-science sentiments, their societal conditions, and the media and communication ecology surrounding them. But on the other hand, ‘Don’t Look Up’ ignores and exaggerates several facets of those sentiments and the communicative settings in which they spread. This commentary analyzes this contrast through a science communication lens: it scrutinizes the (mis)representation of science denial and science communication in ‘Don’t Look Up’ — and aims to inspire further debate about portrayals of anti-science phenomena and potential remedies within popular media.

Volume 21 • Issue 05 • 2022

Jul 04, 2022 Commentary
Caricatures and omissions: representations of the news media in ‘Don't look up’

by Declan Fahy

‘Don't look up’ represents the news media as harmful to the public understanding of science. The news media turns honest scientists into corrupted and compromised media personalities. Its dynamics and demands make it unable to inform the public that a planet-killing comet, the film's allegory for climate change, is an existential threat. This commentary argues that these representations devalue the power of celebrity scientists to communicate science, ignore how journalists have placed climate change and ideas of climate catastrophe on the public agenda, and imply there is an idealised type of science communication — the deficit model — that journalists have corroded.

Volume 21 • Issue 05 • 2022

May 16, 2022 Article
“Cover your mouth and nose”: communication about health protection behaviors by role models in YouTube COVID-19 videos for children

by Jocelyn Steinke, Carolyn A. Lin, Tamia Duncan and Viviana Zambrano

YouTube videos offer a potentially useful vehicle for the communication of science, health, and medical information about COVID-19 to children. Findings from this research showed that primary characters appearing in children's educational YouTube videos about COVID-19 were most often adults, with about an equal number of men and women and few characters from diverse racial and ethnic backgrounds. Primary characters frequently demonstrated and modeled protective health measures. Adult expert characters (medical professionals and scientists) appeared to some extent in these videos. Directive discourse frames appeared most frequently, followed by the informative and persuasive discourse frames when communicating scientific and health information. Changes in the use of informative, directive, and persuasive frames before and after the U.S. Centers for Disease Control (CDC) announced guidelines on how to communicate about COVID-19 with children are explored.

Volume 21 • Issue 03 • 2022

May 09, 2022 Article
Does democratizing access to science imply democratizing science? A case study of non-corporate Spanish-speaking science YouTubers

by David Vasquez-Muriel and Jorge M. Escobar-Ortiz

In recent years, access to science content production has been democratized. New actors can make their discourses reach large audiences through popular platforms with no institutional gatekeeping. However, it remains unclear which conceptions of the science-society relationship underlie science content created by non-corporate individuals. To explore how science communication cultures of boosters and critics inform this kind of science content in Spanish, we conducted a qualitative content analysis of a sample of 50 videos from ten YouTube science channels. Our results suggest that more accessible science communication does not necessarily entail a democratized view of science but may reinforce a traditional perspective.

Volume 21 • Issue 03 • 2022

Nov 02, 2021 Article
The matter of complex anti-matter: the portrayal and framing of physics in Dutch newspapers

by Sanne Willemijn Kristensen, Julia Cramer, Alix McCollam, W. Gudrun Reijnierse and Ionica Smeets

Physics is often perceived as difficult, but there has been little research on how physics is reported in the media. In this two-stage content analysis, we examine the portrayal of physics in five major Dutch newspapers. Results show that astronomy and astrophysics is the most prominent field. Furthermore, newspaper articles are triggered almost equally by scientific and non-scientific events. Finally, the majority of described physics concepts are framed as difficult, but journalists do provide explanations for them.

Volume 20 • Issue 07 • 2021

Sep 29, 2021 Article
Understanding knowledge and perceptions of genome editing technologies: a textual analysis of major agricultural stakeholder groups

by Matthew Robbins, Christopher Calabrese, Jieyu Ding Featherstone and George A. Barnett

The promise of CRISPR-Cas9 (CRISPR) genomic editing applied to agriculture is promoted widely by scientists. We utilized textual analysis methods to compare perceptions of this innovation held by various stakeholder groups — scientists, policymakers, farmers, and the general public. Results reveal distinctions in the semantic structure and concepts emphasized across groups. Scientists and policymakers exhibited a high level of technical sophistication while emphasizing the potential societal benefits, while farmers and the general public focused on perceived personal benefits and familiarity with the issue. These results will aid development of message strategies bridging the gap between the scientific community and key publics.

Volume 20 • Issue 05 • 2021

Jun 07, 2021 Article
Undifferentiated optimism and scandalized accidents: the media coverage of autonomous driving in Germany

by Lena Jelinski, Katrin Etzrodt and Sven Engesser

When, to what extent and under what conditions autonomous driving will become common practice depends not only on the level of technical development but also on social acceptance. Therefore, the rapid development of autonomous driving systems raises the question of how the public perceives this technology. As the mass media are regarded as the main source of information for the lay audience, the news coverage is assumed to affect public opinion. The mass media are also frequently criticized for their inaccurate and biased news coverage. Against this backdrop, we conducted a content analysis of the news coverage of autonomous driving in five leading German newspapers. Findings show that media reporting on autonomous driving is not very detailed. They also indicate a slight positive bias in the balance of arguments and tonality. However, as soon as an accident involving an autonomous vehicle occurs, the frequency of reporting, as well as the extent of negativity and detail increase. We conclude that well-informed public opinion requires more differentiated reporting — irrespective of accidents.

Volume 20 • Issue 04 • 2021