Internet and the new media have been dramatically affecting the communication scenario. They are changing the role played by traditional media in the information processes, are creating new public spaces for dialogue and participation, and are triggering a short circuit among those producing and those receiving information. Even science communication is not stranger to the changes brought about by the new way of using and populating the web. An epitome of this process of change is the scientific podcast. This article will provide a brief review on the spreading and the purposes of podcasts in science communication, coming from a survey implemented as an activity of the course Science via podcast addressed to the second-year students of the Master in Science Communication of SISSA of Trieste.

“Web 2.0” is the mantra enthusiastically repeated in the past few years on anything concerning the production of culture, dialogue and online communication. Even science is changing, along with the processes involving the communication, collaboration and cooperation created through the web, yet rooted in some of its historical features of openness. For this issue, JCOM has asked some experts on the most recent changes in science to analyse the potential and the contradictions lying in online collaborative science. The new open science feeds on the opportunity to freely contribute to knowledge production, sharing not only data, but also software and hardware. But it is open also to the outside, where citizens use Web 2.0 instruments to discuss about science in a horizontal way.

Science blogging is a very useful system for scientists to improve their work, to keep in touch with other colleagues, to access unfamiliar science developed in other fields, to open new collaborations, to gain visibility, to discuss with the public. To favour the building of blog communities, some media have set up networks hosting scientists' blogs, like ScienceBlogs.com or Nature Network. With some interesting features and many potential uses.

Scientific information ­ from the moment it is produced by the scientific community until it reaches the non- expert audience through the newspapers ­ is submitted to a complex process of adaptation. In this paper, we investigate the process of accommodating the scientific information provided by a primary scientific source (a peer-review journal) into journalistic discourse (a newspaper). As case studies we analyzed four scientific papers published by the peer-reviewed scientific journals Nature and Science, which were simultaneously used as primary scientific sources by Latin American newspapers. We observed that the process of accommodation into a new space, journalistic space, represents a significant shift in the content of the texts, including information that appears, disappears and is transformed in the process; transformations in the lexica, the style and the argumentation; a change in the hierarchy of the information; a shift in the information emphasized and in the social impact it might have.

This article introduces a study on the websites of several European public research institutions that aims at identifying the science communication model chosen and implemented online with the purpose of reaching different target publics. The analytical approach takes into account a number of indicators: from the institutional identity to the scientific features, from the interactive services to the internationalisation level, in order to evaluate whether the web provides an added value in the adopted communication model and in building a relation with the users. Lights and shades emerge from this study in which good practices side examples of a much weaker science communication approach, outlining a general context where a public research institution website has been still used as a presentation tool and its interactive opportunities have not been capitalised.

The obvious thing to say about popular science publishing in the last twenty years is that there has been a lot of it! That is important in itself. But it also means it is hazardous to offer general comment. The British journalist and commentator Bryan Appleyard recently wrote in the Sunday Times that the “hard stuff” in science was no longer attracting so many readers. Books answering many small questions about the world, or evoking a sense of wonder, do better - he reckons - than those which offer large certainties based on a scientific, or scientistic view of the world. That type, Appleyard claims, dominated the field for years after Steven Hawking’s A Brief History of Time, with its promise of a theory of everything.

Scientific publishing, here to be considered in a broader sense, as publishing of both specialised scientific journals and science popularisation works addressed to a wider audience, has been sailing for some years on troubled waters. To gather some possible food for thought is the purpose of this brief article.

We live in a period where new media develops at amazing speed: the case of Youtube, becoming in few months one of the most visited website in the world, or the incredibly fast diffusion of audio and video podcasting, or the acquired relevance and authoritativeness of blogs in the dissemination of scientific information, are paradigmatic. Yet, there is little doubt that old media such as traditional television remain a reference for the largest sector of the population. Indeed, all surveys show that when dealing with scientific information, television remains the most relevant medium by a large majority of European (although in eastern Europe, due to a more trustful reputation, radio has also a particularly relevant position, and the internet is gaining favour among younger audiences).

Why should we care about science books? After all, we live in a "new media" world where students, researchers, and the public use the World Wide Web for all their information needs. Cutting edge research appears on "preprint archives" or "open access" online journals, text"books" appear as online sites with interactive presentations and links to presentation, for creating public discussion and dialogue, and even for archiving current research. In that kind of world, what’s the purpose of looking at "old fashioned" books?

Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media are in transferring information, and (3) how much these media are trusted as reliable sources of information, the old medium television should still be regarded as the number one medium to be used for science communication, although there are some limitations for its use.