On 15 September 2001, thirteen major international journals, coordinated by the International Committee of Medical Journals Editors (ICMJE), published a joint editorial titled "Sponsorship, authorship, and accountability". Unfortunately, only four days from the tragedy of 9-11, there is no room in the media for other news. In the scientific world, however, the content of that editorial sets off an alarm: the conflict of interest undermines the objectivity of biomedical research and the credibility of international journals vouchsafeing the quality of that research. (Translated by Andrea Cavatorti, Scuola Superiore di Lingue Moderne per Interpreti e Traduttori, Trieste, Italy.)

Over the last few years the media ­ and especially television ­ have focussed on presumed health emergencies such as mad-cow disease, genetically modified organisms (GMOs), the Di Bella cancer-cure case and the Lipobay case. Topics such as these have a strong emotional impact on public opinion and subscribe to the dictates of the ratings rather than following the more or less prescriptive rules of scientific communication. In a highly competitive environment, if the ratings prevail against information, it is obvious that news follows the rules of fiction, health reports become mere entertainment, and moderation and accuracy give way to triviality, overstatement and alarmism. The loyalty of the target audience becomes the ultimate aim of the communicator, because that is what the advertisers are interested in. There is no point in blaming the journalists, though they too share the responsibility of this phenomenon. The mechanism seems to be exactly the same for all kinds of "emergencies": immigration, criminality, weather changes, new diseases, war. The format prevails over the event. Communication depends less and less on the topic and more and more on the medium, the debate on GMOs being no exception.

In recent weeks, Britain's Better Regulation Task Force report on scientific research regulation asked the Government to evaluate the risks associated with the development of Nanosciences and Nanotechnologies. The Government was also asked to prove its implementation of a specific policy to protect human, animal and environmental safety, were it to be threatened by the development of this emerging field of knowledge. These requests may sound rather alarming.

In the last few years, a continuous series of food alerts have caught the attention of the media and the public in Europe. First, eggs and pork contaminated with dioxins; then, "mad cow" disease, while, all along in the background, a battle against genetically modified plants has been in progress. These food alerts have had complex repercussions on the perception of risks associated with food production. Experts have often been divided over these issues, and the uncertainty of scientific data has been indicated on more than one occasion as one of the factors that influence risk perception. However, the most important factor seems to be undoubtedly the way in which the risk has been communicated (or not communicated) to the public. Therefore, risk communication analysis offers an excellent opportunity to understand the profound changes that are taking place in relations among the scientific community, mass media and other members of civil society now that they are fully aware that scientific and technological innovation, the real driving force of modern industrial society, is a source of development but also a source of risks which are not always acceptable. Within this different context, a debate open to all interested parties appears to have become a dire necessity for the "risk society", especially as far as food is concerned because food has extremely important psychological, ethical and cultural values.