Filter by keyword: Health communication

Publications including this keyword are listed below.

68 publications found

Oct 28, 2024 Article

Characterization of polarized scientific digital messages: a scoping review

by Ana Maria Jucá, Matheus Lotto, Agnes Cruvinel and Thiago Cruvinel

This scoping review elucidated the characteristics of polarized scientific digital messages credited by researchers for studying the impact of content on people's perceptions. Inclusion criteria encompassed discourse and content analysis studies examining the syntactic and lexical features of polarized messages in online science communication, as well as crossover and randomized information intervention studies. Studies without sufficient detail for data extraction or that did not address message characteristics were excluded. After these exclusions, 10 studies were evaluated for the outcomes. Characteristics of polarized messages were observed to include topic dependency, single viewpoint, discredit of opposing views, emphasis on the minority and flaws of concurrent discourses, and uses of assertive statements, intensifiers, controversy, partisanship, skepticism, sarcasm, vague lexicons, and expert opinion support. As a result, we propose a system of codification for identifying and characterizing polarized discourses in science communication digital messages that can be employed in further content analysis studies.

Volume 23 • Issue 08 • 2024

Oct 14, 2024 Article

Surfing the COVID-19 news waves: a Belgian case study of science communication and public relations with university press releases

by Miguel Vissers, Steve Paulussen and Gert-Jan de Bruijn

Press releases remain an important link between academia and the media. While science communication is a goal of universities, public relations is also becoming increasingly salient. The press release, as a significant tool for both science communication and institutional public relations, means that the fields are entwined, prompting us to propose viewing science communication and public relations on a continuum. Based on a quantitative content analysis of all press releases sent out by a Belgian university during the COVID-19 pandemic we show what this university communicates about and identify how science communication can be used for public relation purposes and vice versa.

Volume 23 • Issue 06 • 2024

Oct 02, 2024 Article

“Giving them the best information I could with whatever I had at hand”. Physicians' online health communication practices in a post-normal science context

by Lucía Céspedes, Alice Fleerackers and Lauren A. Maggio

This study describes US-based physicians' online public communication practices, particularly on the social media platform Twitter/X, during the COVID-19 pandemic. We draw on 28 semi-structured interviews to examine how they responded to the unique COVID-19 context with respect to each of the four features of post-normal science (PNS): facts uncertain, values in dispute, stakes high, and decisions urgent. Our analysis reveals that the pandemic shifted what, why, and how physicians used the platform, and with whom they aimed to communicate. We discuss the implications of these changes in their online communication habits, discourses, and representations around social media as a reaction to the context of PNS brought about by the pandemic.

Volume 23 • Issue 06 • 2024

Apr 08, 2024 Article

Effects of message frames and visual cues on cell-cultured meat communication: sensation seeking as a moderator

by Namyeon Lee and Sungkyoung Lee

Cell-cultured meat presents environmental and ethical advantages; however, negative public acceptance remains a significant hurdle. To generate more effective public engagement on this topic, we conducted two online experiments exploring the impact of message framing and food cues (Experiment 1) and the moderating role of an individual's personality trait, sensation seeking, (Experiment 2) on the perception of cultured meat news shared via social media. Our findings revealed that messages employing individual benefit-framing, as opposed to societal benefit-framing, resulted in more positive perceptions of cultured meat. Incorporating direct food cues in the communication led to reduced risk perception, a more favorable attitude, and increased intention to purchase cultured meat. Furthermore, sensation seeking was shown to be a significant moderator for the effects of the message features. Theoretical and practical contributions are discussed.

Volume 23 • Issue 03 • 2024

Feb 12, 2024 Essay

Polio vaccine misinformation on social media: challenges, efforts, and recommendations

by Muhammad Ittefaq, Shafiq Ahmad Kamboh, Carina M. Zelaya and Rauf Arif

On April 22, 2019, false rumors regarding the side effects of the polio vaccine quickly spread across various social media platforms, including Facebook, X (formerly known as Twitter), WhatsApp, and YouTube. This rapid spread of misinformation had a detrimental impact on Pakistan's efforts to eradicate polio. This essay sheds lights on two critical aspects related to polio vaccine misinformation on social media in Pakistan. First, it examines the current state of polio vaccine misinformation on social media and finds it a significant threat to public health, resulting in vaccine refusals, erosion of trust in public health institutions, distrust in science, and providing opportunities for anti-vaccination groups and individual advocates to target healthcare workers involved in polio eradication efforts nationwide. Second, it highlights the collaborative initiatives undertaken by relevant government institutions and social media companies, which have proven inadequate in effectively addressing the persistent dissemination of mis/disinformation, particularly on Facebook. Lastly, we suggest Pakistan should adopt a more inclusive approach of engaging all stakeholders, promote independent fact-checking initiatives, and increase health literacy among the target population about the risks and benefits associated with the polio vaccine.

Volume 23 • Issue 01 • 2024

Jan 29, 2024 Review Article

Confronting misinformation related to health and the environment: a systematic review

by Thaiane Oliveira, Nicolas de Oliveira Cardoso, Wagner de Lara Machado, Reynaldo Aragon Gonçalves, Rodrigo Quinan, Eduarda Zorgi Salvador, Camila Almeida and Aline Paes

Confronting misinformation related to health and the environment comprises one of the major global concerns. Therefore, this systematic literature review, aims to identify the most used strategies to confront misinformation related to health, and the environment. The relevance of the interventions was assessed considering the frequency with which they are used and reported as effective. Five widely used databases were searched between 2010 and 2021 (Web of Science, Scopus, PsycINFO, Science Direct, IEEE Xplore). A total of 14.285 records were initially retrieved. Then, after applying inclusion and exclusion criteria, 32 peer-reviewed papers were included and analyzed in depth through this review. The results indicate that interventions based on credible information (debunking) were the most used among the included studies, followed by exposure and correction (debunking), inoculation, information, and media literacy (prebunking), and deliberation prompts (nudging). Most {interventions had }an effect size between small and medium, but most effects are limited to a specific myth/belief. We also found that most studies are conducted in the U.S. Therefore, experimental replication with same and different beliefs as outcomes and interventions cross-cultural adaptation to other countries are recommended.

Volume 23 • Issue 01 • 2024

Jan 22, 2024 Practice Insight

Engaging young people in science communication about mental health during COVID-19

by Signe Herbers Poulsen, Nina Maindal, Kristian Dahlmann Oddershede, Mathias Sejerkilde, Stine Breiner Pedersen, Manizha Haghju, Emma MacLean Sinclair, Anne Harrits, Ulrik Bak Kirk, Jacob F. Sherson and Gitte Kragh

Many young people struggle with their mental health and the COVID-19 pandemic compounded these challenges. However, young people are rarely involved in research and communication about causes and coping strategies. We used an online game as a conversation starter and co-created a list of coping strategies with young people to apply the dialogue model of science communication and facilitate social conversation about mental health during COVID-19. The young people found the involvement was valuable as it led to self-reflection, social reflection with peers and an experience of recognition and contribution. We discuss challenges and urge researchers to explore ways for open dialogue and co-creation as strategic and contributing parts of the research process.

Volume 23 • Issue 01 • 2024

Nov 13, 2023 Article

An analysis of science communication about COVID-19 vaccination in Portuguese online news media

by Elaine Santana, Joana Bernardo, Inga Donici, Rúben Valente, Bárbara Pedro, Inês Almeida, Sílvia Silva, Conceição Alegre, Teresa Loureiro and Rosa Silva

This study aimed to analyze the usage of scientific concepts and technical terms related to COVID-19 vaccination in Portuguese online news sources and examine citizens' comprehension of these terms. A retrospective descriptive study was conducted, examining Portuguese news articles about COVID-19 vaccination from November 2021 to January 2022. Scientific terms were extracted from 190 articles, and seven citizens provided identification and brief definitions of familiar terms. Approximately 68% of the news articles involved collaboration with researchers or health professionals. A total of 144 scientific terms were identified in 77% of the articles, with more than half (57.54%) of these terms being unknown or inadequately defined by the citizens consulted.

Volume 22 • Issue 05 • 2023

Oct 09, 2023 Essay

A critical perspective on the mediatization of brain imaging and healthy ageing

by Najmeh Khalili-Mahani and Eugene Loos

Since the invention of functional brain imaging in the early 1990s, this instrumentally and computationally expensive methodology has captured our interests in visualizing the working mind, especially that of super-ageing brains. Because neuroimaging research is costly, various communication strategies are deployed to increase its visibility and fundraising success. Through a historical perspective on the representation of healthy ageing in the media, we examine the methods of communication (media logic) and the cultural interdependencies between media, research institutions, and health funding politics (mediatization), which magnify the profile of brain imaging in advancing the science of healthy ageing. Examples of hyped messaging about healthy-ageing brains underline the risk of visual ageism — a prejudiced and stereotypical view of what a good or bad older brain looks like. We argue that hyped mediatization can alienate older adults from participating in a line of research that might stigmatize them.

Volume 22 • Issue 05 • 2023

Apr 17, 2023 Article

Who are “we”? Examining relational ethos in British Columbia, Canada's COVID-19 public health communication

by Philippa Spoel, Alexandra Millar, Naomi Lacelle and Aarani Mathialagan

This paper investigates the multiple meanings and functions of the pronoun “we” in COVID-19 public updates by British Columbia's acclaimed Provincial Health Officer Dr. Bonnie Henry in 2020. Our rhetorical case study shows how “we” contributes to Henry's relational ethos by attempting to foster a communal identity with her implied audience while also distinguishing public health expertise, actions, and authority from citizens' knowledge and actions. Ambiguous uses of “we” blur the line between the knowledge and responsibilities of “we” in public health and “we” as citizens. Overall, our rhetorical analysis demonstrates the significant but ambivalent role this pronoun can play in building relations of social trust among citizens, experts, and institutions within public health and science communication contexts and it suggests the importance of judicious pronoun usage when communicators strive to foster these relations.

Volume 22 • Issue 02 • 2023