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2 publications found

Apr 14, 2025 Article
Exploring temporal and cross-national patterns: The use of generative AI in science-related information retrieval across seven countries

by Esther Greussing, Lars Guenther, Ayelet Baram-Tsabari, Shakked Dabran-Zivan, Evelyn Jonas, Inbal Klein-Avraham, Monika Taddicken, Torben Agergaard, Becca Beets, Dominique Brossard, Anwesha Chakraborty, Antoinette Fage-Butler, Chun-Ju Huang, Siddharth Kankaria, Yin-Yueh Lo, Lindsey Middleton, Kristian H. Nielsen, Michelle Riedlinger and Hyunjin Song

This study explores the role of ChatGPT in science-related information retrieval, building on research conducted in 2023. Drawing on online survey data from seven countries—Australia, Denmark, Germany, Israel, South Korea, Taiwan, and the United States—and two data collection points (2023 and 2024), the study highlights ChatGPT’s growing role as an information intermediary, reflecting the rapid diffusion of generative AI (GenAI) in general. While GenAI adoption is a global phenomenon, distinct regional variations emerge in the use of ChatGPT for science-related searches. Additionally, the study finds that a specific subset of the population is more likely to use ChatGPT for science-related information retrieval. Across all countries surveyed, science-information seekers report higher levels of trust in GenAI compared to non-users. They also exhibit a stronger understanding of how (Gen)AI works and, with some notable exceptions, show greater awareness of its epistemic limitations.

Volume 24 • Issue 2 • 2025 • Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 24, 2023 Article
Exploring the brand of science: implications for science communication research and practice

by Todd P. Newman and Becca Beets

Research on branding seeks to uncover the emotional, sensory, and cognitive meanings when a person first encounters an object, person, or idea. This exploratory study uncovers how these meanings apply in the context of science, and why a branding framework is important for science communication theory and practice. Reporting on survey data collected in April and June 2021, our results suggest a consistent functional brand image for science, yet a more nuanced context for how different branding constructs relate to science.

Volume 22 • Issue 02 • 2023