Publications

The world, all at once, has become a small world. Not only owing to TV, satellites and the Internet that allow us to jump from side to side of our planet in a click. But also owing to a phenomenon that evokes dry lands, devastating rains, tsunamis and hurricanes, torrid summers and melting glaciers: global warming. In the heated argument on this issue with so many people talking, in the past few years also artists have made their rising voice be heard. Artists-popularisers, aware of their role and of the considerable communication potential of the art medium. Because “One salient image, sculpture or event can speak louder than volumes of scientific data”.

The educational function of science museums was born with the first naturalistic collections ever, flourished in 16th-century Italy. The pedagogic thought and the educational experimentations carried out in approximately five century of history have allowed the educational mission of museums to acquire many different facets, drawing a task having an increasingly higher and complex social value. Recent publications explore these new meanings of an old role.

This article explores whether some scientists have now actually been developing a type of science apt to be published as a piece of news, yet lacking a relevant scientific interest. Possibly, behind this behaviour there may be the present working culture, in which scientists live under the pressure of the dictatorship of the Science Citation Index (SCI) of the reference journals. This hypothesis is supported by a study demonstrating that there is a direct relation between publishing scientific results in the press and a subsequent increase in the SCI index. Many cases are here described, selected among the papers published in Nature that – according to experts – have a media interest rather than a scientific one. Furthermore, the case of the Dolly sheep cloning is studied as a paradigm for a situation in which media coverage actually destroyed the research group.

Martin W. Bauer is right, two evolutionary processes are under way. These are quite significant and, in some way, they converge into public science communication: a deep evolution of discourse is unfolding, along with an even deeper change of the public understanding of science.

Global changes such as urbanisation, new ways of travelling, new information and communication technologies are causing radical changes in the relationships between human beings and the environment we are both a part of and depend on. Relationships which – according to a multiplicity of researches in various fields – are crucially important. Science education and the language of science risk exacerbating a tendency towards objectifying nature and inhabiting a virtual reality, thereby rendering ever more tenuous the dialogue between people and the natural world. This article examines two approaches to science and language – as products or as processes – and suggests how awareness of the dynamic relationship between language and knowledge can help restore that vital dialogue.

Oficina Desafio, Challenge Workshop, is a project of UNICAMP Exploratory Science Museum – the Science Center of the State University of Campinas (Brazil). It is an outreach project, consisting of a fully - equipped mobile workshop constructed on a truck, which visits schools and gives the students open solution real problems challenging them to “design, construct and operate a device” capable of solving the challenge. Analysis of the evaluation forms answered by school students reveals that participants of the challenges perceive it as a “learning opportunity”, in the sense they identify school related capabilities as conditions that increase the chance of facing the challenges successfully.

This article presents an example of how a public science party was evaluated. The main goals of the science party, to increase the positive image of science and present an attractive science event, were evaluated in two ways. First, web surveys were used to determine the image of science before and after the event among paying visitors, invited guests, and a control group (N = 149). Second, during the event, visitors were interviewed about their experiences at the event (N = 124). The survey study showed that the image of science was very positive among all three groups of respondents. As no differences were found between pre- and post-tests, participation in the event did not lead to a more positive image of science. The results of the interviews suggested that visitors highly appreciated the event. In the Discussion, the evaluation study is analyzed and possibilities/limitations for future general use are discussed.

Basing mainly on author's direct involvement in some science communication efforts in India, and other reports, this contribution depicts and analyses the present science communication/ popularization scenario in India. It tries to dispel a myth that rural people don't require or don’t crave for S&T information. It discusses need for science and technology communication, sustaining curiosity and creating role models. Citing cases of some natural, 'unnatural' and organized events, it recounts how S&T popularization efforts have fared during the past decade and a half. It's made possible using print, AV and interactive media which, at times, require lot of financial inputs. However, this contribution shows that a number of natural and other phenomena can be used to convince people about power of S&T and in molding their attitude. The cases cited may be from India, but, with a little variation, are true for most of the developing and under- developed societies.

Those studying the public understanding of science and risk perception have held it clear for long: the relation between information and judgment elaboration is not a linear one at all. Among the reasons behind it, on the one hand, data never are totally “bare” and culturally neutral; on the other hand, in formulating a judgment having some value, the analytic component intertwines – sometimes unpredictably – with the cultural history and the personal elaboration of anyone of us.

On March 2007 JCOM issue, Bruce Lewenstein made this question: why should we care about science books? Next he analyzed some fundamental roles of science books. As a continuation for that enquiry, this text wants to be a dialogue about science, readers, and books, just a quick look at many of the other books, science books, those that do not find easily their place in bookstores and libraries; these books situated beyond labels like fiction or romance but equally memorable, necessaries and desirables.