In recent years, citizen science has gained popularity not only in the scientific community but also with the general public. The potential it projects in fostering an open and participatory approach to science, decreasing the distance between science and society, and contributing to the wider goal of an inclusive society is being explored by scientists, science communicators, educators, policy makers and related stakeholders. The public's participation in citizen science projects is still often reduced to data gathering and data manipulation such as classification of data. However, the citizen science landscape is much broader and diverse, inter alia due to the participation opportunities offered by latest ICT. The emergence of new forms of collaboration and grassroots initiatives is currently being experienced. In an open consultation process that led to the "White Paper on Citizen Science for Europe", the support of a wide range of project types and innovative forms of participation in science was requested. In this paper we argue for mechanisms that encourage a variety of approaches, promote emerging and creative concepts and widen the perspectives for social innovation.

As a result of the large number of media used and a variety of objectives pursued by the various Public Communication of Science (PCS) activities, their evaluation turns into a daunting task. Therefore, a general taxonomy for all the approaches used by PCS could be helpful in order to differentiate their effects and to measure their results. A general format is proposed for a fast and easy evaluation of PCS efforts and to share a common language with all science communicators, who need to easily compare the results of this growing activity.

The prevalent lack of research on the interrelations between science, research and popular culture led to the organization of the first International Conference on Science and Research in Popular Culture #POPSCI2015, which took place at Alpen-Adria-Universität in Klagenfurt, Austria, from 17--18 September 2015. The aim of the conference was to bring together not only science communication researchers with an interest in popular culture, but also other scholars, scientists and researchers, artists, media professionals and members from the general public. In this issue of JCOM we present four invited commentaries which are all based on presentations at the conference.

Non-invasive prenatal testing (NIPT) is an emerging technology for detecting chromosomal disorders in the fetus and mass media may have an impact on shaping the public understanding of its promise and challenges. We conducted a content analysis of 173 news reports to examine how NIPT was portrayed in English-language media sources between January 1 and December 31, 2013. Our analysis has shown that media emphasized the benefits and readiness of the technology, while overlooking uncertainty associated with its clinical use. Ethical concerns were rarely addressed in the news stories, which points to an important dimension missing in the media discourse.

Interviews were conducted with 110 marine users to elicit their salient beliefs about recording marine species in a citizen science project. The results showed that many interviewees believe participation would increase knowledge (either scientific, the community's, or their own). While almost half of the interviewees saw no negative outcomes, a small number expressed concerns about targeting of marine species by others, or restrictions on public access to marine sites. Most of the people surveyed (n = 106) emphasised the importance of well-designed technological interfaces to assist their data collection, without which they would be unlikely to engage in the project.

Mirror neurons (MN) — or neurons said to be able to "mirror" the sensed environment — have been widely popularized and referenced across many academic fields. Yet, MNs have also been the subject of considerable debate in the neurosciences. Using a criterion based sampling method and a citation analysis, this paper examines the extent of engagement with the neuroscience literature about MNs, looking specifically at the frequency of "MN debate sources" within articles published in the JSTOR and Communication and Mass Media (CMMC) databases. After reporting the results, the paper reviews characteristic examples in context and, ultimately, shows that MN debates remain largely absent from peer-reviewed articles published in JSTOR and CMMC. However, the paper suggests that this happens for good reason and that MNs retain the potential for inventive animations even though debates have gone largely unrecognized.

Citizen science has proven useful in advancing scientific research, but participant learning outcomes are not often assessed. This case study describes the implementation and tailoring of an in-depth assessment of the educational impact of two citizen science projects in an undergraduate, general education course. Mixed-methods assessment of citizen science within a college classroom demonstrates that public participation in scientific research can positively alter attitudes towards science. The timing and type of assessments yielded significantly different results and qualitative assessment provided depth and context. However, disentangling the impact of the course from participation in the projects is the biggest challenge.

Many citizen science projects deal with high attrition rates. The Dutch Great Influenza Survey is an exception to this rule. In the current study, we conducted an online questionnaire (N=1610) to investigate the motivation and learning impact of this loyal, active participant base. Results show that the desire to contribute to a larger (scientific) goal is the most important motivator for all types of participants and that availability of scientific information and data are important for learning. We suggest similar projects seek (social) media attention regularly, linking project findings to current events and including the importance of participants' contribution.

Whereas the evolution of snow cover across forested mountain watersheds is difficult to predict or model accurately, the presence or absence of snow cover is easily observable and these observations contribute to improved snow models. We engaged citizen scientists to collect observations of the timing of distributed snow disappearance over three snow seasons across the Pacific Northwest, U.S.A. . The primary goal of the project was to build a more spatially robust dataset documenting the influence of forest cover on the timing of snow disappearance, and public outreach was a secondary goal. Each year's effort utilized a different strategy, building on the lessons of the previous year. We began by soliciting our professional networks to contribute observations via electronic or paper forms, moved to a public outreach effort to collect geotagged photographs, and finally settled on close collaboration with an outdoor science school that was well-positioned to collect the needed data. Whereas the outreach efforts garnered abundant enthusiasm and publicity, the resulting datasets were sparse. In contrast, direct collaboration with an outdoor science school that was already sending students to make weekly snow observations proved fruitful in both data collection and educational outreach. From a data collection standpoint, the shift to an educational collaboration was successful because it essentially traded wide spatial coverage combined with sparse temporal coverage for dense temporal coverage at a single, but important location. From a public engagement standpoint, the partnership allowed for more intensive participation by more people and enhanced the science curriculum at the collaborating school.

Determined to learn the extent to which a local contaminated site was impacting community health, the Native American community of Akwesasne reached out to a research university, eventually partnering on the first large-scale environmental health community based participatory research project (CBPR). Based on interviews with scientists, community fieldworkers, and study participants, this article examines the ways in which collaborating on these studies was beneficial for all parties — especially in the context of citizen science goals of education and capacity building — as well as the challenges they faced, including communicating the limits of what scientific studies could accomplish for the community.