Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media are in transferring information, and (3) how much these media are trusted as reliable sources of information, the old medium television should still be regarded as the number one medium to be used for science communication, although there are some limitations for its use.

The Royal Society published in late June a report entitled «Science Communication. Survey of factors affecting science communication by scientists and engineers». It is an in-depth survey on the communication addressed to non-specialist audiences that was carried out interviewing a wide and representative sample of UK scientists and engineers.

The attacks of September 11 2001 and in particular, the sending of letters containing anthrax spores the following October had a profound effect on society, and at the same time on science and its communicative mechanisms. Through a quanto-qualitative analysis of articles taken from four publications: two daily newspapers, the Corriere della Sera from Italy and the New York Times from the United States and two science magazines, Science and Nature, we have shown how the aforementioned events provoked the emergence of media attention regarding bioterrorism. A closer reading of the articles shows that today, science – including that found in science magazines – is closely related to politics, economics and the debate over the freedom to practice communicate. The very mechanisms of communication between scientists were changed as a result of this debate, as can be seen from the signing of the Denver Declaration in February 2003, which brought about the preventative self-censorship of publication of biomedical research findings.

It’s hard to be a science journalist these days. Still tired because of the “Long night of Science“ (probably the 6th during this summer) he or she is informed about the next “Children’s University days” and another “girls day” coming soon – alongside the daily zapping through the 50 press releases of the informationsdienst wissenschaft1 (are there really 50 newsworthy things happening every day in the labs of every European country?), not to speak of the dozens of press packages and glossy brochures of the pharmaceutical industry as well as the test kits of new products like a tongue cleaner (of which the phenomenal results are – of course – “scientifically proved”). In 2006 a journalist sometimes would wish that science communicators would communicate a little bit less – giving himself a little bit more time to find his own stories – just by himself.

This paper will outline the very successful initiatives to define common communication strategies amongst the world’s high energy physics laboratories. These initiatives have been extremely successful in changing the communication practices of a worldwide community of high energy physics labs and these practices are now expanding to the community of synchrotron radiation laboratories. The payback has been extremely encouraging, with a much higher regard for the importance of communication in senior management and, perhaps coincidentally, major increases in funding of physical sciences in the United States and other countries

If Europe is to become a knowledge–based economy1 knowledge must be freely available in Europe. The results of research across Europe can not be left inside laboratories and libraries. It has to available to the citizens, young people and commerce of Europe. And the main source of information for all these groups is the mass media, yet large parts of European research do not allocate sufficient importance to media relations.

I would like to celebrate not one, but two major news stories about evolution that help further cast the forces of intellectual darkness — meaning creationism and intelligent design — back into the shadows where they belong.

In addition to their intrusive presence in American schools, creationists - or more modern epigones thereof, known as “intelligent designers” - are also and unexpectedly to be found in other countries. Take the United Kingdom as an example. Over the past few years, Darwin’s homeland has actually been witnessing attempts to introduce literal faith in the Bible into school programmes in a way which does not significantly differ from the one adopted in the United States. It is multi-billionaire Howard H. Ahmanson who generously finances the Discovery Institute across the Atlantic, one of the dissemination centres of the creationist “creed”.

Following the example of the Exploratorium in San Francisco, interactive science museums are meant to be informal and enjoyable places where visitors, regardless of their age and background, are stimulated to practice their abilities to explore the world from a scientific point of view or to reacquire it in the case of adults who are far from science for professional reasons. Our study, which belongs to a relatively recent, but increasingly richer and complex tradition of researches on this topic, aims at contributing to answering the question whether, within the context of hands-on museums, this desired reacquisition of scientific exploration actually occurs for all visitors; more precisely, it aims at contributing to the discussion resulting from this question with reference to both possible answers and methods to find them. The study described below was carried out for a Science Communication Master thesis in Trieste (student: Monia Cardella, supervisor: Paola Rodari) and, therefore, it is inevitably limited: in fact, in order to deal with such a complex issue and to perform more detailed investigations on the field longer time and more resources would have been necessary. However, both methods used and results obtained from it, although provisional, are significant enough to deserve our attention.

In their essay which appeared in 1972 in Models in Paleobiology, Stephen Jay Gould and Niles Eldredge, introducing the theory of punctuated equilibrium, stressed the fact that no scientific theory develops as a simple and logical extension of facts and of patiently recorded observations, and that the particular vision of the world that the scientist adheres to is able to influence, even unconsciously, the way in which data are collected, selected and then interpreted. Scientists, being aware of the existence of an intrinsic problem of prejudice in their scientific research activity, know that, in order to produce original and innovative ideas, it is fundamental to try to revolutionise their research image, to look at reality in a new light, to read data with alternative viewpoints.